How harmonised engagement can transform the agilityand impact of brands
In a world that is changing fast, speed, responsiveness, agility and personalisation are the new imperatives for the Consumer Goods industry. Retailers, shoppers, consumers and employees are all demanding better value, more openness, faster delivery and more tailored experiences. The future promises more digital cloud, social and mobile opportunity than ever, for those who embrace it. It all has significant implications for Consumer Goods players.