Salesforce & eyeforpharma whitepaper

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Balancing payers, patients and physicians: An integrated, multi-stakeholder approach

This co-created whitepaper explores how the multi-stakeholder world is increasingly complex, with shifting dynamics and stakeholder groups engaging in different ways, with different channels at different times and by different customer-facing functions. It’s essential that a multi-stakeholder approach is taken.

This whitepaper explores the new integrated multi-stakeholder approach and reflect on the impact it’s having on the industry as a whole.

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