Seasonless fashion has moved up the agenda over the last 12 months or so, following Burberry’s announcement in February 2016 that in September it would stop producing clothes for specific seasons.
Weather is becoming more erratic and retailers are expanding their core, seasonless ranges in response. At the same time, customers are moving away from season-led shopping to a ‘see now, buy now’ approach. In addition, the global nature of many businesses means European-led seasons are no longer practical.
This new Retail Week report, published in association with Retail Week, analyses all these factors and discovers how they are impacting retailers.
Find out what the fashion industry really thinks about trans-seasonal buying and use the insight to connect better with your customers.