72% of companies are committed to servitizing their business model – with 41% already having done so.
This major shift in practice among the UK manufacturing industry was revealed in the annual The Manufacturer’s servitization survey, supported by Salesforce.
Servitization is a business model shift from product to a more valuable and richer service-centric model, the transformation requires manufacturers to find new ways to understand and then respond to customer needs.
The report reveals the drivers of this accelerating trend – and answers a number of questions, including:
Download the report to benchmark yourself against your most servitized peers, and to better understand the business case for servitization.