72% of companies are committed to servitizing their business model – with 41% already having done so.
This major shift in practice among the UK manufacturing industry was revealed in the annual The Manufacturer’s servitization survey, supported by Salesforce.
Servitization is a business model shift from product to a more valuable and richer service-centric model, the transformation requires manufacturers to find new ways to understand and then respond to customer needs.
The report reveals the drivers of this accelerating trend – and answers a number of questions, including:
Where do UK manufacturers expect to invest to meet future customer demand?
What are the drivers of servitization for British manufacturers – and how do they vary among companies?
What are the most important sales channels for UK manufacturers?
When do UK firms expect servitization to benefit their company?
Download the report to benchmark yourself against your most servitized peers, and to better understand the business case for servitization.