Step-by-step guide: Win more customers with an integrated marketing communications strategy
E-book in collaboration with Smart Insights
With today’s new B2B buying journey, success depends on delivering the best content personalised for each prospect in the right context during their buying decision and facilitating human interaction via sales.
The aim of this guide is to walk you through the success factors needed to deliver on the promise of automation for your business.
It goes beyond discussing the benefits of automation to give you a process framework that combines a roadmap to improvement, together with strategy recommendations and practical tips.