The Mystery Donor: How Did UK Nonprofits Perform in Secret Research on Online Giving?

Webinar on Demand


  • Professor Adrian Sargeant, PhD, Co-Founder and Co-Director, Institute for Sustainable Philanthropy
  • Angie Turner, Head of Philanthropy, The Children’s Trust
  • Annie Perez, IG Strategic Planner, Action Aid
  • Brady Josephson, Managing Director, NextAfter Institute
  • Andréa Goezinne, Product Marketing Manager,

As competition for donors’ attention and funding continues to grow, are nonprofits doing enough to engage those who make an online donation? decided to find out, becoming mystery donors to 630 nonprofits across nine countries.

This research has uncovered extremely valuable – and often overlooked – tactics that could be crucial in honing your donor experience strategy. Watch this conversation to hear from thought leaders on this topic who offer best practice advice.


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