Once upon a time, simply having an ecommerce site put you ahead of most competitors. However, to compete in today’s online selling market where everyone has a website, you need to reach out and meet your audience where they live, browse, and shop.
At a bare minimum, you should plan regular online digital campaigns and promotions across mobile, web, and social media. Populating these channels regularly will help identify your key audiences, increase brand awareness, and boost online sales by bringing new customers to your website.
In the age of social media, we also recommend leveraging user-generated content, which can help you build brand awareness through real-life testimonials, user-made tutorials, and social media influencers who champion your cause. By showing real people using your products or services, you offer a personalized, relatable experience that is worth a thousand professional photos.