Did you know that nearly 40% of online shoppers begin their shopping experience by performing an online search? As a result, any business that is not focusing on search engine optimization (SEO) is missing out on a huge chunk of the consumer base. Effective SEO optimization begins with research into search volumes, competitor rankings, and searcher intent. It also includes understanding your search engine results page (SERP) rankings, creating superior meta tags to your competitors, developing accurate site maps, and constructing effective, consumer-friendly URLs. There are a lot of SEO analytic tools that can help you accomplish these goals, but we recommend looking for those that include keyword planning, ranking trackers, and the ability to track bounce rates and conversions.
SEO optimization should not be your only focus for new customer acquisition. Paid search engine marketing (SEM) campaigns can edge you ahead of the competition and help you win more shoppers. To succeed in this area, you will need analytic tools that measure search volume, cost per click (CPC), average ranking position, click-through rate (CTR), and again, bounce and conversion rates.
In addition to SEO and SEM, email marketing campaigns can help you reach new prospects and boost traffic to your ecommerce website. To track email performance and develop informed campaign strategies, look for ecommerce analytics tools that measure the number and source of your email subscribers, total sales made from email campaigns, conversion rates, open rates, click-through rates, and unsubscribe rates.