One of the reasons industrial manufacturers may have shied away from marketing is the false belief that it is not as necessary in B2B spaces. But although how you approach your direct to consumer marketing will differ from how you reach out to other businesses, marketing remains relevant to the B2B space.
So even if you exclusively operate as a B2B manufacturer, there are still changes that can — and should — be made.
For example, digital journeys are just as important for businesses as direct consumers. Consumers are used to buying online, and those people expect to do the same when they go to work and purchase as a business. Enabling your corporate customers to perform B2B commerce online and access order, status, and tracking information will help you keep up with the competition.
When it comes to industrial B2B marketing, remember that many businesses will want a digital experience from start to finish. You need to think beyond giving a phone number at a trade show. Marketing in digital spaces and encouraging online interactions are essential in an increasingly virtual world.