Marketing Cloud
Unified Marketing Platform
Get to know your customers through unified profiles. Personalise offers across any channel with AI. Build lasting relationships that drive business growth.
See how top brands activate data and AI with Salesforce to grow customer relationships.
Discover why Marketing Cloud is the #1 marketing platform.
Data that’s actionable
Customer Data Platform
Unlock the full value of your customer data so you can personalise every moment.
Marketing Analytics
Optimise campaigns and spend with unified marketing performance data and AI insights.
Personalisation that scales
Marketing Cloud Engagement
Increase conversion with relevant engagement across email, mobile, ads, and web.
Marketing AI
Make smarter decisions, faster with intelligence baked into the platform.
Personalisation
Use trusted customer data and AI to make personalisation that's truly personal.
Marketing that’s connected
B2B Marketing Automation
Grow efficiently by aligning marketing and sales around every account.
Customer Loyalty
Grow relationships by aligning marketing and loyalty around VIP customer experiences.
Gartner named Salesforce a Leader in Customer Data Platforms. See why.
Gartner named Salesforce a Leader in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs.
Here’s what sets Marketing Cloud apart.
28
%
ROI growth
Salesforce boosts marketing ROI by an average of 28% after implementation.*
27
%
higher value
Marketers using Salesforce see a 27% increase in customer lifetime value.*
31
%
more engagement
Marketing Cloud helps businesses grow customer engagement by an average of 31%.*
*Salesforce Customer Success Metrics
Everything you need to maximise ROI.
From support, expert guidance, and resources to our trusted partner ecosystem, we're here to help you get more value from Salesforce in the AI era.
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“With over 500 million fans worldwide, how do we understand who they are and continue to grow that audience? It’s those personalised journeys and always-on capabilities.”
Matt KempSenior Manager, CRM & Customer Service Ops, Formula 1
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Marketing FAQ
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalised messages, track campaign performance, engage leads and accounts, and optimise strategies based on real-time insights. It helps make every moment count to drive customer loyalty and more effective marketing outcomes.
Marketing Cloud helps you make every moment count with the power of AI, data, and CRM. Marketing Cloud offers a connected suite of tools, natively built on the #1 CRM, for unifying and activating first-party customer data, managing and automating marketing campaigns across various channels, including email, ads, mobile, and web, delivering real-time personalisation, connecting lead generation and account-based marketing (ABM), and automating performance and spend insights to maximise efficient growth.
Marketing Cloud is comprised of five main capability areas for marketers. Each component focuses on specific aspects of digital marketing and collectively forms a comprehensive suite of tools to manage and optimise marketing efforts. The key products within Marketing Cloud are Data Cloud for Marketing (customer data platform), Personalisation (real-time next best actions), Engagement (email, mobile, advertising, journeys, and loyalty management), Account Engagement (marketing and sales alignment, lead generation, and ABM), and Intelligence (performance insights, analytics, and reporting).
Marketing software is a suite of tools and capabilities to help businesses manage and optimise their marketing efforts across various channels. Marketing Cloud allows businesses to create, automate, and personalise marketing campaigns using email, social media, mobile messaging, advertising, and web channels. It offers features such as unified customer profiles, rapid audience segmentation, content creation, campaign management, analytics, and customer journey mapping. The software integrates with Salesforce CRM via Data Cloud, enabling native data synchronisation and a unified view of customer interactions. Marketing Cloud empowers businesses with the tools they need to engage customers effectively, deliver personalised experiences, and drive better marketing outcomes.
Marketing software offers numerous benefits to businesses, including automation of tasks, improved productivity, personalised customer experiences, enhanced engagement, data-driven insights, streamlined collaboration, scalability to accommodate growth, and integration with other systems. It automates repetitive tasks, allowing marketers to focus on strategic activities, while also enabling personalised interactions and targeted messaging. With powerful analytics, businesses can gain valuable insights to optimise their marketing strategies and measure ROI. The software facilitates collaboration among teams, scales with business needs, and integrates with other systems to support a holistic approach to marketing. Overall, marketing software empowers businesses to streamline operations, engage customers effectively, leverage data-driven decision-making, and drive growth.
If you run marketing campaign across multiple channels, marketing software can greatly benefit your business through automation, personalisation, and data-driven decision-making. Marketing software streamlines processes, improves productivity, enables personalised customer experiences, and provides valuable insights for optimising marketing strategies. It helps businesses stay competitive in today's digital landscape and grow more efficiently. Assess your marketing needs, resources, and goals to determine which marketing software is most valuable to your business objectives.
Choosing the right marketing software involves considering several key factors. Start by identifying your specific marketing needs and goals. Evaluate the features and capabilities of different software options, ensuring they align with your requirements. Consider factors such as ease of use, scalability, integration with existing systems, and customer support. Take advantage of demos to assess its user-friendliness. Read reviews, seek recommendations, and consider the reputation and track record of the software provider. Pay attention to data security, privacy, and compliance with regulations. Finally, evaluate the cost and value proposition to ensure the software fits within your budget and offers a strong return on investment. By carefully assessing these factors, you can choose the marketing software that best suits your business needs.