Marketing Cloud

Unified Marketing Platform

Get to know your customers through unified profiles. Personalise offers across any channel with AI. Build lasting relationships that drive business growth.

See how top brands activate data and AI with Salesforce to grow customer relationships.


Discover why Marketing Cloud is the #1 marketing platform.

Gartner named Salesforce a Leader in Customer Data Platforms. See why.

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Gartner named Salesforce a Leader in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs.

Here’s what sets Marketing Cloud apart.

28 %
ROI growth
Salesforce boosts marketing ROI by an average of 28% after implementation.*
27 %
higher value
Marketers using Salesforce see a 27% increase in customer lifetime value.*
31 %
more engagement
Marketing Cloud helps businesses grow customer engagement by an average of 31%.*

*Salesforce Customer Success Metrics

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Everything you need to maximise ROI.

From support, expert guidance, and resources to our trusted partner ecosystem, we're here to help you get more value from Salesforce in the AI era.

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Marketing FAQ

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalised messages, track campaign performance, engage leads and accounts, and optimise strategies based on real-time insights. It helps make every moment count to drive customer loyalty and more effective marketing outcomes.

Marketing Cloud helps you make every moment count with the power of AI, data, and CRM. Marketing Cloud offers a connected suite of tools, natively built on the #1 CRM, for unifying and activating first-party customer data, managing and automating marketing campaigns across various channels, including email, ads, mobile, and web, delivering real-time personalisation, connecting lead generation and account-based marketing (ABM), and automating performance and spend insights to maximise efficient growth.

Marketing Cloud is comprised of five main capability areas for marketers. Each component focuses on specific aspects of digital marketing and collectively forms a comprehensive suite of tools to manage and optimise marketing efforts. The key products within Marketing Cloud are Data Cloud for Marketing (customer data platform), Personalisation (real-time next best actions), Engagement (email, mobile, advertising, journeys, and loyalty management), Account Engagement (marketing and sales alignment, lead generation, and ABM), and Intelligence (performance insights, analytics, and reporting).