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Digital Transformation Profile: A Trusted Resume for the Salesforce Economy

In the new world of work, traditional resumes that focus on education and work experience often fail to capture the core competencies needed to succeed in a job. In fact, a recent study found there are 32 million Americans who lack college degrees, but have the skills to transition to higher income jobs – a pool of candidates often overlooked simply because of their resume.

That’s why in 2019, Salesforce created the Profile – reinventing the resume by giving current and future employers one unified view of an individual’s proven hands-on skills, credentials, and continued learning with Salesforce. 

Since then, the Salesforce ecosystem has expanded to include new technologies and skills. That’s why today Salesforce is announcing an all-new Profile that demonstrates expertise across the entire Salesforce ecosystem – including MuleSoft, Slack, and Tableau – for the first time. Now anyone can display their continued learning, certifications, and connections across all Salesforce technologies in a single source of truth. Innovations include:

  • Earn and Display New Ranks: Earn new Ranger learning ranks on Trailhead to showcase depth of knowledge across the Salesforce ecosystem.
  • Showcase Ecosystem Certifications: Display MuleSoft, Slack, and Tableau certifications on their profile alongside their Salesforce certifications for a comprehensive view of expertise. 
  • Display Community Tags: Highlight the communities they are part of and career personas on their profile, to enable people on similar professional paths to discover and connect with each other.

We sat down with Kris Lande, SVP of Trailblazer Ecosystem at Salesforce, to discuss the innovations and opportunities ahead in the Salesforce ecosystem.

The Profile empowers users to showcase their learning, connections, and achievement across the entire Salesforce ecosystem — providing a single source of truth for proven expertise.

Q. Can you tell us what the Profile is and why it’s important?  

The Profile is the trusted Salesforce resume, providing a complete view of an individual’s skills, certifications, accomplishments, and connections. Trailblazers’ – what we call the millions of people using Salesforce to learn and innovate – proven skills are displayed in a personalized Skills Graph on their profile, giving current and future employers a clear view of an individual’s competencies. 

What sets the Profile apart from traditional resume or a LinkedIn profile is that it verifies your Salesforce skills. The profile is connected to Trailhead – Salesforce’s free, online learning platform – which documents and validates skills and learning. 

The ability to demonstrate proven skills and qualifications is invaluable for both job seekers and hiring managers. For instance, Tony Nguyen, a Salesforce administrator at Calabrio, recently turned to the trusted Profile to help him build his team:

Q. What new features is Salesforce adding to the Profile? 

Today we’re announcing three new innovations for the Profile.

First, we’re introducing new Ranger Ranks to recognize our community’s commitment to ongoing learning. Today, Ranger is the highest rank awarded to Trailblazers who stand at the forefront of innovation across the Salesforce ecosystem. But, many go above and beyond the already exceptional level of skill development achieved by our Rangers. By rolling out new Ranger Ranks, these Trailblazers can now display their extended expertise and continued learning to current and future employers.

Second, we’re giving Trailblazers the ability to display their MuleSoft, Slack, and Tableau certifications on their profile, which previously only showcased Salesforce certifications. This innovation will allow Trailblazers to provide a comprehensive view of their credentialed expertise across the Salesforce ecosystem. 

Third, we’re adding Community Tags, so every Trailblazer – whether they are a #AwesomeAdmin, #Muley, #SlackStar, or #DataDev, to name a few – can add their persona to their profiles. The addition of Community Tags will empower every Trailblazer to showcase the communities they belong to and find like-minded community members.

New Ranger Ranks recognize Trailblazers for their commitment to continuous learning

Q. Can you tell us more about the opportunities the Salesforce ecosystem is creating? 

Over the next four years, Salesforce and its ecosystem of partners are expected to create 9.3 million new jobs. Salesforce will also drive tremendous growth for its partner ecosystem, which will make $6.19 for every $1 Salesforce makes by 2026. 

Making the most of this significant opportunity requires equipping people with the skills they need for these in-demand jobs. That’s why Salesforce has made it its mission to empower everyone to thrive in a digital-first world and to seize the opportunities being created as we build the jobs of tomorrow.  And we do that with Trailhead –  the front door to the Salesforce ecosystem. Trailhead breaks down barriers to learning and empowers anyone to learn today’s most in-demand skills for free. There are now over 1,000 badges to guide your digital skills journey – and all of these skills are showcased on the Profile.

Q. How is Salesforce creating an inclusive workforce for the opportunities ahead? 

We are facing an unprecedented digital skills crisis, where three-quarters of workers worldwide feel they don’t have the skills or access to the training they need to thrive in the digital-first workforce. 

But, with the right tools we have an opportunity for people to learn in-demand skills to transform their lives. 

Take Marquita Sidibe, a Trailblazer who was able to transform her career and her life after learning Salesforce skills for free using Trailhead, the Trailblazer Community, and her Profile. A former bartender, Marquita is now a tech analyst at Liberty Mutual.

With today’s innovations, the Profile will be a single source of truth, a verified resume that Trailblazers can use to seize new opportunities across the growing Salesforce ecosystem – like Marquita did.

More information:

  • Check out all the product innovations from TrailblazerDX 2022
  • See how Trailblazers Miguel Martinez, Tony Nguyen, and Marquita Sidibe transformed their careers and lives.
  • View the Salesforce 2022 Global Digital Skills Index.
  • View the 2021 IDC Salesforce Economy Report to learn about the 9.3M new jobs the Salesforce Ecosystem will create in the next five years.

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