1.0Salesforcehttps://www.salesforce.com/uk/newsSalesforcehttps://www.salesforce.com/uk/newsrich600338<blockquote class="wp-embedded-content" data-secret="wxwHfG1o6Y"><a href="https://www.salesforce.com/uk/news/stories/agentic-ai-consumer-demand-personas/">These Are the 4 Personas Shaping Consumer Demand for Agentic AI, According to Salesforce Research</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.salesforce.com/uk/news/stories/agentic-ai-consumer-demand-personas/embed/#?secret=wxwHfG1o6Y" width="600" height="338" title="“These Are the 4 Personas Shaping Consumer Demand for Agentic AI, According to Salesforce Research” — Salesforce" data-secret="wxwHfG1o6Y" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://wp-bn.salesforce.com/uk/news/wp-includes/js/wp-embed.min.js /* ]]> */ </script> https://wp-bn.salesforce.com/uk/news/wp-content/uploads/sites/5/2025/04/These-Are-The-4-Personas-Shaping-Consumer-Demand-for-Agentic-AI-According-to-Salesforce-Research.png1200675From ‘Minimalists’ to ‘Tastemakers,’ personas reveal consumer desire to simplify everyday life with agents AI agents are rapidly changing how we work, but Salesforce’s latest research reveals that consumers are also looking to agentic AI to simplify their daily lives. The survey of 2,552 U.S. consumers identifies four distinct personality types interested in AI agents: […]