<?xml version="1.0"?>
<oembed><version>1.0</version><provider_name>Salesforce</provider_name><provider_url>https://www.salesforce.com/uk/news</provider_url><author_name>Paula Goldman</author_name><author_url>https://www.salesforce.com/uk/news/stories/author/paulagoldman/</author_url><title>Generative AI: 5 Guidelines for Responsible Development</title><type>rich</type><width>600</width><height>338</height><html>&lt;blockquote class="wp-embedded-content" data-secret="lOpilORz0u"&gt;&lt;a href="https://www.salesforce.com/uk/news/stories/generative-ai-guidelines/"&gt;Generative AI: 5 Guidelines for Responsible Development&lt;/a&gt;&lt;/blockquote&gt;&lt;iframe sandbox="allow-scripts" security="restricted" src="https://www.salesforce.com/uk/news/stories/generative-ai-guidelines/embed/#?secret=lOpilORz0u" width="600" height="338" title="&#x201C;Generative AI: 5 Guidelines for Responsible Development&#x201D; &#x2014; Salesforce" data-secret="lOpilORz0u" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"&gt;&lt;/iframe&gt;&lt;script type="text/javascript"&gt;
/* &lt;![CDATA[ */
/*! This file is auto-generated */
!function(d,l){"use strict";l.querySelector&amp;&amp;d.addEventListener&amp;&amp;"undefined"!=typeof URL&amp;&amp;(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&amp;&amp;!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i&lt;o.length;i++)o[i].style.display="none";for(i=0;i&lt;a.length;i++)s=a[i],e.source===s.contentWindow&amp;&amp;(s.removeAttribute("style"),"height"===t.message?(1e3&lt;(r=parseInt(t.value,10))?r=1e3:~~r&lt;200&amp;&amp;(r=200),s.height=r):"link"===t.message&amp;&amp;(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&amp;&amp;n.host===r.host&amp;&amp;l.activeElement===s&amp;&amp;(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r&lt;s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document);
//# sourceURL=https://wp-bn.salesforce.com/uk/news/wp-includes/js/wp-embed.min.js
/* ]]&gt; */
&lt;/script&gt;
</html><thumbnail_url>https://wp-bn.salesforce.com/uk/news/wp-content/uploads/sites/5/2023/02/5GenAIGuidelines-3.jpg</thumbnail_url><thumbnail_width>1200</thumbnail_width><thumbnail_height>675</thumbnail_height><description>Generative artificial intelligence (AI) has the power to transform the way we live and work in profound ways and will challenge even the most innovative companies for years to come. But generative AI is not without risks. It gets a lot of things right but many things wrong. As businesses race to bring this technology [&hellip;]</description></oembed>
