<?xml version="1.0"?>
<oembed><version>1.0</version><provider_name>Salesforce</provider_name><provider_url>https://www.salesforce.com/uk/news</provider_url><author_name>Salesforce</author_name><author_url>https://www.salesforce.com/uk/news</author_url><title>IT Leaders Call Generative AI a 'Game Changer' but Seek Progress on Ethics and Trust</title><type>rich</type><width>600</width><height>338</height><html>&lt;blockquote class="wp-embedded-content" data-secret="Ayfvfdq6cl"&gt;&lt;a href="https://www.salesforce.com/uk/news/stories/generative-ai-research/"&gt;IT Leaders Call Generative AI a &#x2018;Game Changer&#x2019; but Seek Progress on Ethics and Trust&lt;/a&gt;&lt;/blockquote&gt;&lt;iframe sandbox="allow-scripts" security="restricted" src="https://www.salesforce.com/uk/news/stories/generative-ai-research/embed/#?secret=Ayfvfdq6cl" width="600" height="338" title="&#x201C;IT Leaders Call Generative AI a &#x2018;Game Changer&#x2019; but Seek Progress on Ethics and Trust&#x201D; &#x2014; Salesforce" data-secret="Ayfvfdq6cl" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"&gt;&lt;/iframe&gt;&lt;script type="text/javascript"&gt;
/* &lt;![CDATA[ */
/*! This file is auto-generated */
!function(d,l){"use strict";l.querySelector&amp;&amp;d.addEventListener&amp;&amp;"undefined"!=typeof URL&amp;&amp;(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&amp;&amp;!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i&lt;o.length;i++)o[i].style.display="none";for(i=0;i&lt;a.length;i++)s=a[i],e.source===s.contentWindow&amp;&amp;(s.removeAttribute("style"),"height"===t.message?(1e3&lt;(r=parseInt(t.value,10))?r=1e3:~~r&lt;200&amp;&amp;(r=200),s.height=r):"link"===t.message&amp;&amp;(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&amp;&amp;n.host===r.host&amp;&amp;l.activeElement===s&amp;&amp;(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r&lt;s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document);
//# sourceURL=https://wp-bn.salesforce.com/uk/news/wp-includes/js/wp-embed.min.js
/* ]]&gt; */
&lt;/script&gt;
</html><thumbnail_url>https://www.salesforce.com/uk/news/wp-content/uploads/sites/5/2023/03/GenAi_TDX-1.jpg</thumbnail_url><thumbnail_width>1200</thumbnail_width><thumbnail_height>675</thumbnail_height><description>Quick take: Salesforce&#x2019;s new Generative AI in IT Survey reveals that over half of senior IT leaders are either experimenting with or actively using generative AI in their business. The problem? Nearly all admit they must take measures to equip their company to use it successfully and responsibly. A new survey of more than 500 [&hellip;]</description></oembed>
