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</html><thumbnail_url>https://wp-bn.salesforce.com/uk/news/wp-content/uploads/sites/5/2023/06/WhatsApp_SVc_CNX.jpg</thumbnail_url><thumbnail_width>1200</thumbnail_width><thumbnail_height>675</thumbnail_height><description>Salesforce today announced general availability of WhatsApp for Service Cloud, powered by data and AI, which empowers organizations to efficiently connect with customers through personalized and proactive messaging experiences across marketing and service touchpoints.&nbsp; Why it&#x2019;s relevant: Gartner predicts that 80% of customer service organizations will abandon native mobile apps in favor of messaging by [&hellip;]</description></oembed>
