{"version":"1.0","provider_name":"Salesforce","provider_url":"https:\/\/www.salesforce.com\/uk\/news","author_name":"Salesforce","author_url":"https:\/\/www.salesforce.com\/uk\/news","title":"National Trust Personalises Member and Donor Engagement with Salesforce","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"iOtSpGublQ\"><a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/national-trust-personalisation\/\">National Trust Personalises Member and Donor Engagement with Salesforce<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/national-trust-personalisation\/embed\/#?secret=iOtSpGublQ\" width=\"600\" height=\"338\" title=\"&#8220;National Trust Personalises Member and Donor Engagement with Salesforce&#8221; &#8212; Salesforce\" data-secret=\"iOtSpGublQ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/wp-bn.salesforce.com\/uk\/news\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/wp-bn.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/National-Trust-Salesforce.png","thumbnail_width":1200,"thumbnail_height":675,"description":"The UK\u2019s National Trust is using Data Cloud, Service Cloud, Experience Cloud, and Marketing Cloud to provide personalised experiences for supporters and drive fundraising for future conservation efforts. Why it\u2019s important: 81% of UK customers say the experience a company provides is just as important as its products and services, according to Salesforce research, and [&hellip;]"}