{"id":71405,"date":"2024-09-12T13:32:14","date_gmt":"2024-09-12T20:32:14","guid":{"rendered":"https:\/\/www.salesforce.com\/?page_id=71405"},"modified":"2024-09-18T16:42:31","modified_gmt":"2024-09-18T15:42:31","slug":"df24-media-resources","status":"publish","type":"page","link":"https:\/\/www.salesforce.com\/uk\/news\/df24-media-resources\/","title":{"rendered":"DF24 Media Resource Page"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull has-parallax\" style=\"min-height:442px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim wp-block-cover__gradient-background has-background-gradient\" style=\"background:linear-gradient(231deg,rgb(13,157,218) 0%,rgb(3,45,96) 100%)\"><\/span><div class=\"wp-block-cover__image-background wp-image-66424 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/einstein-jumbo-bg-1600.png)\"><\/div><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div style=\"height:118px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-dreamforce-2024-key-announcements-and-a-new-ai-era-with-agentforce\" style=\"font-size:51px\">Dreamforce 2024: Key Announcements and a New AI Era with Agentforce<\/h1>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color has-medium-font-size wp-elements-f588b2fadb610759918c167ff85b7ad0\">All the biggest news from the largest AI event in the world<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/dreamforce-24-recap\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the news roundup<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Dreamforce-Day-1-News-Wrapper-1.webp?w=1024\" alt=\"\" class=\"wp-image-71504\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Dreamforce-Day-1-News-Wrapper-1.webp 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Dreamforce-Day-1-News-Wrapper-1.webp?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Dreamforce-Day-1-News-Wrapper-1.webp?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Dreamforce-Day-1-News-Wrapper-1.webp?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Dreamforce-Day-1-News-Wrapper-1.webp?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Dreamforce-Day-1-News-Wrapper-1.webp?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Dreamforce-Day-1-News-Wrapper-1.webp?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Dreamforce-Day-1-News-Wrapper-1.webp?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Dreamforce-Day-1-News-Wrapper-1.webp?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Dreamforce-Day-1-News-Wrapper-1.webp?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull ql-row has-white-color has-white-background-color has-text-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-text-color\" id=\"h-more-news-from-dreamforce\" style=\"color:#02376b\">More News from Dreamforce<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Newsroom-Feature-Title-1200x675-2.png?w=1024\" alt=\"\" class=\"wp-image-71321\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Newsroom-Feature-Title-1200x675-2.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Newsroom-Feature-Title-1200x675-2.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Newsroom-Feature-Title-1200x675-2.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Newsroom-Feature-Title-1200x675-2.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Newsroom-Feature-Title-1200x675-2.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Newsroom-Feature-Title-1200x675-2.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Newsroom-Feature-Title-1200x675-2.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Newsroom-Feature-Title-1200x675-2.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Newsroom-Feature-Title-1200x675-2.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Newsroom-Feature-Title-1200x675-2.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-3545e12d8579a0fcaad5136c734d7ab0\" id=\"h-salesforce-unveils-agentforce-what-ai-was-meant-to-be\" style=\"color:#02376b\"><a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/09\/12\/agentforce-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Unveils Agentforce \u2013 What AI Was Meant To Be<\/a><\/h6>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Unveils-Agentforce-Partner-Network-with-Leading-Partners-to-Revolutionize-Autonomous-Agents_2.png?w=1024\" alt=\"\" class=\"wp-image-71437\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Unveils-Agentforce-Partner-Network-with-Leading-Partners-to-Revolutionize-Autonomous-Agents_2.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Unveils-Agentforce-Partner-Network-with-Leading-Partners-to-Revolutionize-Autonomous-Agents_2.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Unveils-Agentforce-Partner-Network-with-Leading-Partners-to-Revolutionize-Autonomous-Agents_2.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Unveils-Agentforce-Partner-Network-with-Leading-Partners-to-Revolutionize-Autonomous-Agents_2.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Unveils-Agentforce-Partner-Network-with-Leading-Partners-to-Revolutionize-Autonomous-Agents_2.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Unveils-Agentforce-Partner-Network-with-Leading-Partners-to-Revolutionize-Autonomous-Agents_2.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Unveils-Agentforce-Partner-Network-with-Leading-Partners-to-Revolutionize-Autonomous-Agents_2.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Unveils-Agentforce-Partner-Network-with-Leading-Partners-to-Revolutionize-Autonomous-Agents_2.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Unveils-Agentforce-Partner-Network-with-Leading-Partners-to-Revolutionize-Autonomous-Agents_2.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Unveils-Agentforce-Partner-Network-with-Leading-Partners-to-Revolutionize-Autonomous-Agents_2.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-d689c4f53af268c0817bdc635a8d185f\" id=\"h-salesforce-introduces-agentforce-partner-network-the-world-s-first-agent-ecosystem\" style=\"color:#02376b\"><a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/09\/17\/agentforce-partner-network-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Introduces Agentforce Partner Network \u2014 The World\u2019s First Agent Ecosystem<\/a><\/h6>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Transforms-the-Future-of-Work-with-Agentforce-the-Next-Gen-Platform-for-Businesses-to-Build-and-Customize-Autonomous-AI-Agents-that-Learn-Adapt-and-Take-Action.png?w=1024\" alt=\"\" class=\"wp-image-71353\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Transforms-the-Future-of-Work-with-Agentforce-the-Next-Gen-Platform-for-Businesses-to-Build-and-Customize-Autonomous-AI-Agents-that-Learn-Adapt-and-Take-Action.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Transforms-the-Future-of-Work-with-Agentforce-the-Next-Gen-Platform-for-Businesses-to-Build-and-Customize-Autonomous-AI-Agents-that-Learn-Adapt-and-Take-Action.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Transforms-the-Future-of-Work-with-Agentforce-the-Next-Gen-Platform-for-Businesses-to-Build-and-Customize-Autonomous-AI-Agents-that-Learn-Adapt-and-Take-Action.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Transforms-the-Future-of-Work-with-Agentforce-the-Next-Gen-Platform-for-Businesses-to-Build-and-Customize-Autonomous-AI-Agents-that-Learn-Adapt-and-Take-Action.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Transforms-the-Future-of-Work-with-Agentforce-the-Next-Gen-Platform-for-Businesses-to-Build-and-Customize-Autonomous-AI-Agents-that-Learn-Adapt-and-Take-Action.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Transforms-the-Future-of-Work-with-Agentforce-the-Next-Gen-Platform-for-Businesses-to-Build-and-Customize-Autonomous-AI-Agents-that-Learn-Adapt-and-Take-Action.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Transforms-the-Future-of-Work-with-Agentforce-the-Next-Gen-Platform-for-Businesses-to-Build-and-Customize-Autonomous-AI-Agents-that-Learn-Adapt-and-Take-Action.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Transforms-the-Future-of-Work-with-Agentforce-the-Next-Gen-Platform-for-Businesses-to-Build-and-Customize-Autonomous-AI-Agents-that-Learn-Adapt-and-Take-Action.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Transforms-the-Future-of-Work-with-Agentforce-the-Next-Gen-Platform-for-Businesses-to-Build-and-Customize-Autonomous-AI-Agents-that-Learn-Adapt-and-Take-Action.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Transforms-the-Future-of-Work-with-Agentforce-the-Next-Gen-Platform-for-Businesses-to-Build-and-Customize-Autonomous-AI-Agents-that-Learn-Adapt-and-Take-Action.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-f3336fd0791529d4352b6be22b69eb67\" id=\"h-the-future-is-here-autonomous-agents-come-to-life-in-the-agentforce-launch-zone\" style=\"color:#02376b\"><a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentforce-launch-zone-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Future Is Here: Autonomous Agents Come to Life in the Agentforce Launch Zone<\/a><\/h6>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Data-Cloud-Momentum-Continues-withMore-Ways-to-Put-Data-and-AI-to-Work-1.png?w=1024\" alt=\"\" class=\"wp-image-71434\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Data-Cloud-Momentum-Continues-withMore-Ways-to-Put-Data-and-AI-to-Work-1.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Data-Cloud-Momentum-Continues-withMore-Ways-to-Put-Data-and-AI-to-Work-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Data-Cloud-Momentum-Continues-withMore-Ways-to-Put-Data-and-AI-to-Work-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Data-Cloud-Momentum-Continues-withMore-Ways-to-Put-Data-and-AI-to-Work-1.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Data-Cloud-Momentum-Continues-withMore-Ways-to-Put-Data-and-AI-to-Work-1.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Data-Cloud-Momentum-Continues-withMore-Ways-to-Put-Data-and-AI-to-Work-1.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Data-Cloud-Momentum-Continues-withMore-Ways-to-Put-Data-and-AI-to-Work-1.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Data-Cloud-Momentum-Continues-withMore-Ways-to-Put-Data-and-AI-to-Work-1.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Data-Cloud-Momentum-Continues-withMore-Ways-to-Put-Data-and-AI-to-Work-1.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Data-Cloud-Momentum-Continues-withMore-Ways-to-Put-Data-and-AI-to-Work-1.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-df2e0d4ff3d4ee02828511b31b83c0a5\" id=\"h-salesforce-data-cloud-momentum-soars-with-rising-adoption-and-new-innovation-that-brings-trusted-data-to-agentforce\" style=\"color:#02376b\"><a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/09\/17\/data-cloud-unstructured-data-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Data Cloud Momentum Soars with Rising Adoption and New Innovation That Brings Trusted Data to Agentforce<\/a><\/h6>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Unveils-Slack-Innovations_-Bringing-AI-Agents-and-CRM-Data-Together-to-Make-Work-More-Productive.png?w=1024\" alt=\"\" class=\"wp-image-71359\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Unveils-Slack-Innovations_-Bringing-AI-Agents-and-CRM-Data-Together-to-Make-Work-More-Productive.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Unveils-Slack-Innovations_-Bringing-AI-Agents-and-CRM-Data-Together-to-Make-Work-More-Productive.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Unveils-Slack-Innovations_-Bringing-AI-Agents-and-CRM-Data-Together-to-Make-Work-More-Productive.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Unveils-Slack-Innovations_-Bringing-AI-Agents-and-CRM-Data-Together-to-Make-Work-More-Productive.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Unveils-Slack-Innovations_-Bringing-AI-Agents-and-CRM-Data-Together-to-Make-Work-More-Productive.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Unveils-Slack-Innovations_-Bringing-AI-Agents-and-CRM-Data-Together-to-Make-Work-More-Productive.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Unveils-Slack-Innovations_-Bringing-AI-Agents-and-CRM-Data-Together-to-Make-Work-More-Productive.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Unveils-Slack-Innovations_-Bringing-AI-Agents-and-CRM-Data-Together-to-Make-Work-More-Productive.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Unveils-Slack-Innovations_-Bringing-AI-Agents-and-CRM-Data-Together-to-Make-Work-More-Productive.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Unveils-Slack-Innovations_-Bringing-AI-Agents-and-CRM-Data-Together-to-Make-Work-More-Productive.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-230fa0731ab0c4baa29ca2a175c91e49\" id=\"h-slack-brings-agents-purpose-built-ai-and-crm-data-into-one-work-operating-system-to-fuel-productivity\" style=\"color:#02376b\"><a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/slack-dreamforce-24\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack Brings Agents, Purpose-Built AI, and CRM Data into One Work Operating System to Fuel Productivity<\/a><\/h6>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-text-color has-link-color wp-elements-bb202f8dd52c2e6043e8723430e945fd is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#02376b\">\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Announces-Industries-AI-Launches-New-Toolkit-Featuring-More-Than-100-Industry-Specific-AI-Capabilities.png?w=1024\" alt=\"\" class=\"wp-image-71275\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Announces-Industries-AI-Launches-New-Toolkit-Featuring-More-Than-100-Industry-Specific-AI-Capabilities.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Announces-Industries-AI-Launches-New-Toolkit-Featuring-More-Than-100-Industry-Specific-AI-Capabilities.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Announces-Industries-AI-Launches-New-Toolkit-Featuring-More-Than-100-Industry-Specific-AI-Capabilities.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Announces-Industries-AI-Launches-New-Toolkit-Featuring-More-Than-100-Industry-Specific-AI-Capabilities.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Announces-Industries-AI-Launches-New-Toolkit-Featuring-More-Than-100-Industry-Specific-AI-Capabilities.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Announces-Industries-AI-Launches-New-Toolkit-Featuring-More-Than-100-Industry-Specific-AI-Capabilities.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Announces-Industries-AI-Launches-New-Toolkit-Featuring-More-Than-100-Industry-Specific-AI-Capabilities.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Announces-Industries-AI-Launches-New-Toolkit-Featuring-More-Than-100-Industry-Specific-AI-Capabilities.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Announces-Industries-AI-Launches-New-Toolkit-Featuring-More-Than-100-Industry-Specific-AI-Capabilities.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Announces-Industries-AI-Launches-New-Toolkit-Featuring-More-Than-100-Industry-Specific-AI-Capabilities.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center has-text-color\" id=\"h-salesforce-launches-industries-ai-100-out-of-the-box-ai-capabilities-that-tackle-industry-specific-pain-points-across-15-industries\" style=\"color:#02376b\"><a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/industries-ai-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Launches Industries AI: 100+ Out-of-the-Box AI Capabilities that Tackle Industry-Specific Pain Points Across 15 Industries<\/a><\/h6>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.salesforce.com\/uk\/news\/news-explorer\/?q=&amp;topic=artificial-intelligence&amp;content-type=news\" style=\"background-color:#02376b\" target=\"_blank\" rel=\"noreferrer noopener\">See all news on Salesforce AI<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull ql-row has-white-color has-text-color has-background\" style=\"background:linear-gradient(324deg,rgb(13,157,218) 0%,rgb(3,45,96) 79%)\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-white-color has-text-color\" id=\"h-customer-success-stories\">Customer Success Stories<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/National-Trust-Salesforce.png?w=1024\" alt=\"National Trust Personalisation\" class=\"wp-image-71488\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/National-Trust-Salesforce.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/National-Trust-Salesforce.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/National-Trust-Salesforce.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/National-Trust-Salesforce.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/National-Trust-Salesforce.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/National-Trust-Salesforce.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/National-Trust-Salesforce.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/National-Trust-Salesforce.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/National-Trust-Salesforce.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/National-Trust-Salesforce.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color wp-elements-4d62e29ebcbb31b3090ab125283cd82f\" id=\"h-national-trust\"><a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/national-trust-personalisation\/\" target=\"_blank\" rel=\"noreferrer noopener\">National Trust<\/a><\/h5>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><em>\u201cOur partnership with Salesforce has enabled us to truly redefine the member experience which is key to maintaining and deepening a strong relationship with supporters.&#8221;&nbsp;<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Wyndham-Expedites-Guest-Bookings-with-Salesforce-Data-Cloud-Boosting-Revenue-and-Delivering-Enhanced-Customer-Experiences.png?w=1024\" alt=\"\" class=\"wp-image-71438\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Wyndham-Expedites-Guest-Bookings-with-Salesforce-Data-Cloud-Boosting-Revenue-and-Delivering-Enhanced-Customer-Experiences.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Wyndham-Expedites-Guest-Bookings-with-Salesforce-Data-Cloud-Boosting-Revenue-and-Delivering-Enhanced-Customer-Experiences.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Wyndham-Expedites-Guest-Bookings-with-Salesforce-Data-Cloud-Boosting-Revenue-and-Delivering-Enhanced-Customer-Experiences.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Wyndham-Expedites-Guest-Bookings-with-Salesforce-Data-Cloud-Boosting-Revenue-and-Delivering-Enhanced-Customer-Experiences.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Wyndham-Expedites-Guest-Bookings-with-Salesforce-Data-Cloud-Boosting-Revenue-and-Delivering-Enhanced-Customer-Experiences.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Wyndham-Expedites-Guest-Bookings-with-Salesforce-Data-Cloud-Boosting-Revenue-and-Delivering-Enhanced-Customer-Experiences.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Wyndham-Expedites-Guest-Bookings-with-Salesforce-Data-Cloud-Boosting-Revenue-and-Delivering-Enhanced-Customer-Experiences.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Wyndham-Expedites-Guest-Bookings-with-Salesforce-Data-Cloud-Boosting-Revenue-and-Delivering-Enhanced-Customer-Experiences.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Wyndham-Expedites-Guest-Bookings-with-Salesforce-Data-Cloud-Boosting-Revenue-and-Delivering-Enhanced-Customer-Experiences.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Wyndham-Expedites-Guest-Bookings-with-Salesforce-Data-Cloud-Boosting-Revenue-and-Delivering-Enhanced-Customer-Experiences.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center has-white-color has-text-color\" id=\"h-wyndham\"><a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/wyndham-data-cloud-expedited-bookings\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wyndham<\/a><\/h5>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\">&#8220;<em>Our agents now have a consolidated view of the information they need to respond to guests efficiently, accurately, and with better personalization. This helps us serve our key stakeholders: our franchisees, our guests, and our team members.\u201d<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Helps-Carnegie-Learning-Streamline-Sales-and-Customer-Service-with-AI.png?w=1024\" alt=\"\" class=\"wp-image-71310\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Helps-Carnegie-Learning-Streamline-Sales-and-Customer-Service-with-AI.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Helps-Carnegie-Learning-Streamline-Sales-and-Customer-Service-with-AI.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Helps-Carnegie-Learning-Streamline-Sales-and-Customer-Service-with-AI.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Helps-Carnegie-Learning-Streamline-Sales-and-Customer-Service-with-AI.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Helps-Carnegie-Learning-Streamline-Sales-and-Customer-Service-with-AI.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Helps-Carnegie-Learning-Streamline-Sales-and-Customer-Service-with-AI.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Helps-Carnegie-Learning-Streamline-Sales-and-Customer-Service-with-AI.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Helps-Carnegie-Learning-Streamline-Sales-and-Customer-Service-with-AI.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Helps-Carnegie-Learning-Streamline-Sales-and-Customer-Service-with-AI.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Salesforce-Helps-Carnegie-Learning-Streamline-Sales-and-Customer-Service-with-AI.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center has-white-color has-text-color\" id=\"h-carnegie\"><a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/carnegie-learning-streamlined-sales-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">Carnegie<\/a><\/h5>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><em>&#8220;The insights and time we\u2019ve gained by using the technology has allowed us to grow rapidly and continue to innovate in ways that were unimaginable before partnering with Salesforce.\u201d<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><a href=\"https:\/\/www.salesforce.com\/uk\/news\/topics\/customer-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here<\/a> for more customer stories.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-watch-how-agentforce-works\">Watch: How Agentforce Works<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/sFxU7rLn5hCv35sW6btzoQ.jpg\"  data-uuid=\"sFxU7rLn5hCv35sW6btzoQ\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-demos-agents-in-action\">Demos: Agents in Action<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/UMNmxZn4Wd9h5JkeTBEi3o.jpg\"  data-uuid=\"UMNmxZn4Wd9h5JkeTBEi3o\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-sales-coach-agent\">Sales Coach Agent<\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/qwazX2kaSyUBtsLNkN5xhL.jpg\"  data-uuid=\"qwazX2kaSyUBtsLNkN5xhL\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-sales-agent-sdr\">Sales Agent SDR<\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/ohMhE1SKyBePRRagCTxvFv.jpg\"  data-uuid=\"ohMhE1SKyBePRRagCTxvFv\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-service-agent\">Service Agent<\/h5>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">Find more demos, product images, and event photos in the <a href=\"https:\/\/www.salesforce.com\/news\/media-collection\/dreamforce-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">media library<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-stories-amp-insights-from-the-newsroom\">Stories &amp; Insights from the Newsroom<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-text-color has-link-color wp-elements-47bb9a18d9514d04845ec717f8769dbe is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#02376b\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/building-business-ai-agents\/\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/How-Salesforce-is-Building-the-Business-AI-Agents-of-the-Future-WRITTEN.png?w=1024\" alt=\"\" class=\"wp-image-71318\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/How-Salesforce-is-Building-the-Business-AI-Agents-of-the-Future-WRITTEN.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/How-Salesforce-is-Building-the-Business-AI-Agents-of-the-Future-WRITTEN.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/How-Salesforce-is-Building-the-Business-AI-Agents-of-the-Future-WRITTEN.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/How-Salesforce-is-Building-the-Business-AI-Agents-of-the-Future-WRITTEN.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/How-Salesforce-is-Building-the-Business-AI-Agents-of-the-Future-WRITTEN.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/How-Salesforce-is-Building-the-Business-AI-Agents-of-the-Future-WRITTEN.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/How-Salesforce-is-Building-the-Business-AI-Agents-of-the-Future-WRITTEN.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/How-Salesforce-is-Building-the-Business-AI-Agents-of-the-Future-WRITTEN.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/How-Salesforce-is-Building-the-Business-AI-Agents-of-the-Future-WRITTEN.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/How-Salesforce-is-Building-the-Business-AI-Agents-of-the-Future-WRITTEN.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center has-text-color\" id=\"h-inside-agentforce-creating-ai-agents-that-will-change-everything-at-work\" style=\"color:#02376b\"><a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/building-business-ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inside Agentforce: Creating AI Agents That Will Change Everything at Work<\/a><\/h6>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-text-color has-link-color wp-elements-8f5e6deee23f4f9a514fc5e9f939f91d is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#02376b\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/VIDEO_-How-Salesforce-is-Building-the-Business-AI-Agents-of-the-Future.webp?w=1024\" alt=\"\" class=\"wp-image-71418\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/VIDEO_-How-Salesforce-is-Building-the-Business-AI-Agents-of-the-Future.webp 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/VIDEO_-How-Salesforce-is-Building-the-Business-AI-Agents-of-the-Future.webp?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/VIDEO_-How-Salesforce-is-Building-the-Business-AI-Agents-of-the-Future.webp?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/VIDEO_-How-Salesforce-is-Building-the-Business-AI-Agents-of-the-Future.webp?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/VIDEO_-How-Salesforce-is-Building-the-Business-AI-Agents-of-the-Future.webp?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/VIDEO_-How-Salesforce-is-Building-the-Business-AI-Agents-of-the-Future.webp?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/VIDEO_-How-Salesforce-is-Building-the-Business-AI-Agents-of-the-Future.webp?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/VIDEO_-How-Salesforce-is-Building-the-Business-AI-Agents-of-the-Future.webp?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/VIDEO_-How-Salesforce-is-Building-the-Business-AI-Agents-of-the-Future.webp?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/VIDEO_-How-Salesforce-is-Building-the-Business-AI-Agents-of-the-Future.webp?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center has-text-color\" id=\"h-watch-how-salesforce-is-building-the-business-ai-agents-of-the-future\" style=\"color:#02376b\"><a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/video\/business-ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">WATCH: How Salesforce Is Building the Business AI Agents of the Future<\/a><\/h6>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/rise-of-agentic-systems\/\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/From-Bots-to-Agents_-The-Next-Great-Leap-Forward-is-Autonomous-AI.png?w=1024\" alt=\"Jayesh Govindarajan, typing on a laptop, writing about the rise of agentic systems.\" class=\"wp-image-71167\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/08\/From-Bots-to-Agents_-The-Next-Great-Leap-Forward-is-Autonomous-AI.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/08\/From-Bots-to-Agents_-The-Next-Great-Leap-Forward-is-Autonomous-AI.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/08\/From-Bots-to-Agents_-The-Next-Great-Leap-Forward-is-Autonomous-AI.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/08\/From-Bots-to-Agents_-The-Next-Great-Leap-Forward-is-Autonomous-AI.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/08\/From-Bots-to-Agents_-The-Next-Great-Leap-Forward-is-Autonomous-AI.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/08\/From-Bots-to-Agents_-The-Next-Great-Leap-Forward-is-Autonomous-AI.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/08\/From-Bots-to-Agents_-The-Next-Great-Leap-Forward-is-Autonomous-AI.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/08\/From-Bots-to-Agents_-The-Next-Great-Leap-Forward-is-Autonomous-AI.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/08\/From-Bots-to-Agents_-The-Next-Great-Leap-Forward-is-Autonomous-AI.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/08\/From-Bots-to-Agents_-The-Next-Great-Leap-Forward-is-Autonomous-AI.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-54fad389ae33ab1249d3634dffe354e4\" id=\"h-from-bots-to-agents-the-next-great-leap-forward-is-autonomous-ai\" style=\"color:#02376b\"><a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/rise-of-agentic-systems\/\">From Bots to Agents: The Next Great Leap Forward Is Autonomous AI<\/a><\/h6>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/KyallMai_Thumb.webp?w=1024\" alt=\"\" class=\"wp-image-71420\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/KyallMai_Thumb.webp 1218w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/KyallMai_Thumb.webp?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/KyallMai_Thumb.webp?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/KyallMai_Thumb.webp?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/KyallMai_Thumb.webp?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/KyallMai_Thumb.webp?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/KyallMai_Thumb.webp?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/KyallMai_Thumb.webp?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/KyallMai_Thumb.webp?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/KyallMai_Thumb.webp?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-2ad0142d95df1fc03d7c21dc0018c6e8\" id=\"h-watch-can-companies-trust-ai\" style=\"color:#02376b\"><a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/video\/trusted-ai-for-cios\/\" target=\"_blank\" rel=\"noreferrer noopener\">Watch: Can Companies Trust AI?<\/a><\/h6>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-personas-at-work\/\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/New-Research-Identifies-5-Types-of-People-Defining-the-AI-Powered-Future-of-Work.png?w=1024\" alt=\"Salesforce employees discuss new research on the types of people defining the AI powered future of work.\" class=\"wp-image-71227\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/New-Research-Identifies-5-Types-of-People-Defining-the-AI-Powered-Future-of-Work.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/New-Research-Identifies-5-Types-of-People-Defining-the-AI-Powered-Future-of-Work.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/New-Research-Identifies-5-Types-of-People-Defining-the-AI-Powered-Future-of-Work.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/New-Research-Identifies-5-Types-of-People-Defining-the-AI-Powered-Future-of-Work.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/New-Research-Identifies-5-Types-of-People-Defining-the-AI-Powered-Future-of-Work.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/New-Research-Identifies-5-Types-of-People-Defining-the-AI-Powered-Future-of-Work.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/New-Research-Identifies-5-Types-of-People-Defining-the-AI-Powered-Future-of-Work.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/New-Research-Identifies-5-Types-of-People-Defining-the-AI-Powered-Future-of-Work.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/New-Research-Identifies-5-Types-of-People-Defining-the-AI-Powered-Future-of-Work.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/New-Research-Identifies-5-Types-of-People-Defining-the-AI-Powered-Future-of-Work.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-fdb3c13c833a1474b9b05290f38199f9\" id=\"h-new-research-identifies-5-types-of-people-defining-the-ai-powered-future-of-work\" style=\"color:#02376b\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-research-ai-story\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-personas-at-work\/\">\u200b\u200bNew Research Identifies 5 Types of People Defining the AI-Powered Future of Work<\/a><\/h6>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/helping-businesses-trust-ai\/\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Why-its-Critical-to-Build-Trust-in-an-AI-World.png?w=1024\" alt=\"\" class=\"wp-image-71066\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/07\/Why-its-Critical-to-Build-Trust-in-an-AI-World.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/07\/Why-its-Critical-to-Build-Trust-in-an-AI-World.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/07\/Why-its-Critical-to-Build-Trust-in-an-AI-World.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/07\/Why-its-Critical-to-Build-Trust-in-an-AI-World.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/07\/Why-its-Critical-to-Build-Trust-in-an-AI-World.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/07\/Why-its-Critical-to-Build-Trust-in-an-AI-World.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/07\/Why-its-Critical-to-Build-Trust-in-an-AI-World.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/07\/Why-its-Critical-to-Build-Trust-in-an-AI-World.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/07\/Why-its-Critical-to-Build-Trust-in-an-AI-World.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/07\/Why-its-Critical-to-Build-Trust-in-an-AI-World.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-cbacb6d31243682450809271f6a60436\" id=\"h-w-hy-it-s-critical-to-build-trust-in-an-ai-world\" style=\"color:#02376b\"><u>W<\/u><a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/helping-businesses-trust-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">hy It\u2019s Critical to Build Trust in an AI World<br><\/a><\/h6>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull ql-row has-white-color has-text-color has-background\" style=\"background:linear-gradient(351deg,rgb(13,157,218) 0%,rgb(3,45,96) 75%)\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-white-color has-text-color\" id=\"h-leadership-insights\">Leadership Insights<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-style-no-border is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-white-color has-text-color has-medium-font-size\"><strong>It won\u2019t just be chatbots or copilots or agents serving business needs\u200c \u2014 it will be all of them operating as one to shape the future of enterprise IT.<\/strong><\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-small-font-size\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/clara-shih-ai-salesforce\/\" target=\"_blank\" rel=\"noreferrer noopener\"><br><\/a><strong>Jayesh Govindarajan<\/strong><\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-small-font-size\">EVP, Salesforce AI Platform<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/rise-of-agentic-systems\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the story<\/a><\/div>\n<\/div>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-style-no-border is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-white-color has-text-color has-medium-font-size\">Our vision is bold: to empower one billion agents with Agentforce by the end of 2025. This is what AI is meant to be.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-small-font-size\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/clara-shih-ai-salesforce\/\" target=\"_blank\" rel=\"noreferrer noopener\"><br><\/a><strong>Marc Benioff<\/strong><\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-small-font-size\">Chair, CEO and Co-Founder, Salesforce<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/09\/12\/agentforce-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the story<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-style-no-border is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-white-color has-text-color has-medium-font-size\"><strong>It&#8217;s people with AI \u2014 it&#8217;s not people versus AI. It&#8217;s a way of bringing these sorts of complementary skills and intelligence to the table to get even better business outcomes.<\/strong><\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-small-font-size\"><br>Paula Goldman<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-small-font-size\">Chief Ethical and Humane Use Officer, Salesforce<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-small-font-size\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/building-business-ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the story<\/a><\/div>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-136d2de82049d107e6dd5f4e12263bc2\">For leadership headshots, bios, and more, visit the <a href=\"https:\/\/www.salesforce.com\/news\/media-library\/\">media library<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">View more stats at our <a href=\"https:\/\/www.salesforce.com\/news\/stat-library\/\" target=\"_blank\" rel=\"noreferrer noopener\">stat library<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>More News from Dreamforce Salesforce Unveils Agentforce \u2013 What AI Was Meant To Be Salesforce Introduces Agentforce Partner Network \u2014 The World\u2019s First Agent Ecosystem The Future Is Here: Autonomous Agents Come to Life in the Agentforce Launch Zone Salesforce Data Cloud Momentum Soars with Rising Adoption and New Innovation That Brings Trusted Data to [&hellip;]<\/p>\n","protected":false},"author":127,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/page-landing.php","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"footnotes":""},"sf_topic":[],"coauthors":[6332],"class_list":["post-71405","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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