{"id":63538,"date":"2021-06-10T08:00:00","date_gmt":"2021-06-10T15:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=63538"},"modified":"2022-11-22T10:24:00","modified_gmt":"2022-11-22T18:24:00","slug":"connections-with-sarah-franklin-highlights-from-a-new-original-series-on-marketing-transformation","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/connections-with-sarah-franklin-highlights-from-a-new-original-series-on-marketing-transformation\/","title":{"rendered":"\u2018Connections with Sarah Franklin\u2019: Highlights from a New Original Series on Marketing Transformation"},"content":{"rendered":"\n<p>The global pandemic has taken long-standing marketing playbooks and made them obsolete. Companies \u2014 and their marketing leaders \u2014 are now tasked with finding new ways to connect with their audiences and engage their customers.<\/p>\n\n\n\n<p><strong><em>Connections with Sarah Franklin<\/em><\/strong> is a new video series, produced by Salesforce, featuring trailblazing marketers leading this industry-wide transformation. Hosted by Salesforce Chief Marketing Officer Sarah Franklin, the discussion will reveal how these leaders are innovating, creating, evolving, and growing their brands.<\/p>\n\n\n\n<p>The first episode launches Thursday, June 10 at 5 a.m. EST and features Sara Varni, Chief Marketing Officer at Twilio.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Imposter Syndrome Doesn\u2019t Stop at the Top: Episode 1, Sara Varni, CMO at Twilio<\/h4>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"48093-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/news-uk\/wp-content\/uploads\/sites\/37\/2022\/10\/Episode-1_Twilio_Sarah-Varni.png?w=1024\" alt=\"Sarah Varni headshot\" class=\"wp-image-48093\" \/><\/a><figcaption>Sara Varni, CMO at Twilio<\/figcaption><\/figure><\/div>\n<div id=\"48093-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/news-uk\/wp-content\/uploads\/sites\/37\/2022\/10\/Episode-1_Twilio_Sarah-Varni.png?w=1024\" alt=\"Sarah Varni headshot\" class=\"wp-image-48093\" \/><figcaption>Sara Varni, CMO at Twilio<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<p><strong>What she\u2019s saying<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u201cAt every stage in the game, you&#8217;ve got to reassure yourself that you&#8217;re in the role that you&#8217;re in for a reason. And you&#8217;ve got to push forward.\u201d &#8211; Sara Varni, Twilio<\/li><li>\u201cAuthentic marketing is earning the right to speak with your customers and delivering content that prioritizes their needs above your company or your product\u2019s needs.\u201d &#8211; Sara Varni, Twilio<\/li><\/ul>\n\n\n\n<p><strong>Go deeper<\/strong>: Future episodes of the series will include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Tuesday, June 15: Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty<\/li><li>Tuesday, June 22: Carla Pi\u00f1eyro Sublett, Chief Marketing Officer, IBM<\/li><li>Tuesday, June 29: Laird Hamilton, Co-Founder, Laird Superfood &amp; Extreme Performance Training (XPT)<\/li><li>Tuesday, July 13: Musa Tariq, Chief Marketing Officer, GoFundMe<\/li><li>Tuesday, July 20: Jen Sey, Chief Marketing Officer, Levi Strauss &amp; Co.<\/li><\/ul>\n\n\n\n<p><em>To see the full interview with Sara Varni, watch the first episode of Connections with Sarah Franklin <\/em><a href=\"https:\/\/www.youtube.com\/watch?v=nAUudqBxtmY\" target=\"_blank\" rel=\"noreferrer noopener\"><em>here.<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The global pandemic has taken long-standing marketing playbooks and made them obsolete. Companies \u2014 and their marketing leaders \u2014 are now tasked with finding new ways to connect with their audiences and engage their customers. Connections with Sarah Franklin is a new video series, produced by Salesforce, featuring trailblazing marketers leading this industry-wide transformation. Hosted [&hellip;]<\/p>\n","protected":false},"author":394,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[4030,3994],"sf_theme":[3985],"sf_topic":[4056],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[3992],"sf_collection":[],"sf_visibility":[],"coauthors":[3995],"class_list":["post-63538","post","type-post","status-publish","format-standard","hentry","sf_content_type-event-coverage","sf_content_type-snapshots","sf_theme-digital-transformation","sf_topic-marketing","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u2018Connections with Sarah Franklin\u2019: Highlights from a New Original Series on Marketing Transformation - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/connections-with-sarah-franklin-highlights-from-a-new-original-series-on-marketing-transformation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Connections with Sarah Franklin\u2019: Highlights from a New Original Series on Marketing Transformation\" \/>\n<meta property=\"og:description\" content=\"The global pandemic has taken long-standing marketing playbooks and made them obsolete. 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