{"id":63630,"date":"2021-04-26T08:30:00","date_gmt":"2021-04-26T15:30:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=63630"},"modified":"2021-04-26T08:30:00","modified_gmt":"2021-04-26T15:30:00","slug":"hitting-the-trail-with-salesforces-new-cmo-sarah-franklin","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/hitting-the-trail-with-salesforces-new-cmo-sarah-franklin\/","title":{"rendered":"Hitting the Trail with Salesforce\u2019s CMO, Sarah Franklin"},"content":{"rendered":"\n<p>Growing up as the child of a single mother in Richmond, Virginia, Sarah Franklin learned to embrace a few simple philosophies: you have to go for things if you want them, and you can\u2019t let fear guide your decisions.&nbsp;<\/p>\n\n\n\n<p>\u201cThat, and the idea that you can fix anything with a smile,\u201d she said.<\/p>\n\n\n\n<p>It\u2019s that kind of optimism and enthusiasm that, at the start of 2020, compelled Franklin to set a significant goal: run 2,020 miles before the year was out.<\/p>\n\n\n\n<p>\u201cI wanted to prove that it couldn\u2019t crush me,\u201d she said.&nbsp;<\/p>\n\n\n\n<p>Every morning, Franklin put on her headphones, hit play on her favorite Beastie Boys album, and placed one foot in front of the other. It was here, on these daily runs set to songs like \u201cIt Takes Time to Build,\u201d where Franklin found the clarity and peace of mind to power through a particularly difficult chapter \u2014 the COVID-19 pandemic.<\/p>\n\n\n\n<p>By year\u2019s end, Franklin tallied 2,162 miles. She crushed her goal, in fact, running the extra mile not once, but 162 times over. In the process, she ran a distance equivalent to a road trip from San Francisco to Chicago.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">I made a goal to run 2020 miles in 2020<br><br>Symbolic no matter how hard the year was, i would not let it beat me<br><br>Finished at 2162\ud83d\udca5<br><br>I ran in \ud83e\udd75\ud83e\udd76\u2600\ufe0f\u2614\ufe0f\ud83d\udd25\u2744\ufe0f<br>on trails, beaches, rivers, lakes, roads<br><br>310 days<br>11 half marathons <br>277,867 ft climbed<br><br>Ready for 2021! <a href=\"https:\/\/twitter.com\/hashtag\/cantstopwontstop?src=hash&amp;ref_src=twsrc%5Etfw\">#cantstopwontstop<\/a> <a href=\"https:\/\/t.co\/RDCFwtvS93\">pic.twitter.com\/RDCFwtvS93<\/a><\/p>&mdash; Sarah Joyce Franklin (@swbjoyce) <a href=\"https:\/\/twitter.com\/swbjoyce\/status\/1345154502911881217?ref_src=twsrc%5Etfw\">January 1, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Along the way, she discovered a reinvigorated sense of optimism to embrace the challenging year. And that helped pave the way for an important new role she would officially accept shortly after the year\u2019s conclusion: President and Chief Marketing Officer at Salesforce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Leaping forward into a new year, and a new role<\/h2>\n\n\n\n<p>Those first few days in the CMO position presented Franklin with plenty of challenges as a marketing leader: a changing digital landscape, uncertainty surrounding a vaccine rollout, and a new and growing global team working remotely, around the world.&nbsp;<\/p>\n\n\n\n<p>Just like her daily runs, Franklin took it all in stride.&nbsp;<\/p>\n\n\n\n<p>&#8220;It&#8217;s never been a more important time to be a marketer because every company is looking at their CMO and marketing team to understand exactly what their customers want and need from them. And there&#8217;s never been so much innovation taking place in marketing.&#8221; Franklin said.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span class=\"js-twitter-inline\">It&#8217;s never been a more important time to be a marketer because every company is looking at their CMO and marketing team to understand exactly what their customers want and need from them.<\/span><\/p><cite>Sarah Franklin, President and Chief Marketing Officer<\/cite><\/blockquote>\n\n\n\n<p>At the end of the day, Franklin said, the role of the CMO is fun. And while the definition of \u201cfun\u201d for someone who runs a monthly half marathon may be different than most, Franklin explains the fun lies in the variety of questions marketers get to answer.<\/p>\n\n\n\n<p>\u201cMarketing is at the heart of everything a company does. As marketers, we build community by creating personal, authentic connections with our customers. But we\u2019re not just asking how we can engage everyone externally, we\u2019re also asking how we can help our employees, align our vision and values with our products and services, and ultimately get companies back to growth,\u201d Franklin said, adding that, \u201cmarketing is first in line to answer all of these critical questions.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sarah Franklin: CMO, Chief Community Builder<\/h2>\n\n\n\n<p>On one particular run late last summer, as Franklin weaved in and out of downtown Oakland through streets framed by boarded-up businesses and sprinkled in ash from California\u2019s notorious wildfires, she found inspiration in a mural. Just outside of Jack London square, \u201cOakland Dreams\u201d sparked a sense of hope during a time when everything seemed to be at its worst.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"Oakland Dreams mural taken by Sarah Franklin\" class=\"wp-block-jetpack-slideshow_image wp-image-46482\" data-id=\"46482\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/37\/2022\/10\/Mural-1-scaled.jpg?w=1024\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"Oakland Dreams mural taken by Sarah Franklin\" class=\"wp-block-jetpack-slideshow_image wp-image-46483\" data-id=\"46483\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/37\/2022\/10\/Mural-2-scaled.jpg?w=1024\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"Oakland Dreams mural taken by Sarah Franklin\" class=\"wp-block-jetpack-slideshow_image wp-image-46484\" data-id=\"46484\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/37\/2022\/10\/Mural-3-scaled.jpg?w=1024\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"Oakland Dreams mural taken by Sarah Franklin\" class=\"wp-block-jetpack-slideshow_image wp-image-46487\" data-id=\"46487\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/37\/2022\/10\/Mural-6-scaled.jpg?w=1024\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Photos taken along her run in Downtown Oakland<\/em><\/p>\n\n\n\n<p>\u201cIt showed me that even despite the challenges we collectively face, there was hope \u2014 hope and resilience and pride from a diverse community where so many movements have started,\u201d Franklin said.<\/p>\n\n\n\n<p>This appreciation for community, more than any other, has defined Franklin\u2019s career. It has fueled her ambitions over the course of her 13 years at Salesforce, and inspired her to ignite the&nbsp;<a href=\"https:\/\/trailblazers.salesforce.com\" target=\"_blank\" rel=\"noreferrer noopener\">Trailblazer movement<\/a> by launching <a href=\"https:\/\/trailhead.salesforce.com\/en\/home\" target=\"_blank\" rel=\"noreferrer noopener\">Trailhead<\/a>, Salesforce\u2019s gamified online learning platform, in a prior role.<\/p>\n\n\n\n<p>In an effort to break down barriers and help communities succeed in the all-digital world, the program <a href=\"https:\/\/www.youtube.com\/watch?v=e3-RE8G-k7s\">initially focused on how to train and reskill women and minorities for STEM careers<\/a>, and quickly expanded from there.&nbsp;<\/p>\n\n\n\n<p>With topics that range from bots to machine learning to online engagement and more, Trailhead equips people with skills they need to be successful in their job. Today, the platform has over 2.4 million Trailblazers learning in a community made up of 200+ Salesforce MVPs \u2014 passionate product experts that Salesforce recognizes for their commitment to helping others learn in the community \u2014 and 1,300 global community groups.<\/p>\n\n\n\n<p>\u201cCommunity is one of the most important things we have in this world,\u201d Franklin said. \u201cOur Trailblazer community is made up of innovators, technology disruptors and global shapers who\u2019ve built their careers with Salesforce. Their success is our success.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span class=\"js-twitter-inline\">Community is one of the most important things we have in this world.<\/span><\/p><cite>Sarah Franklin, President and Chief Marketing Officer<\/cite><\/blockquote>\n\n\n\n<p>Today\u2019s Trailblazers continue to inspire Franklin, and she\u2019s proud of the impact it has made for people from all backgrounds.&nbsp;<\/p>\n\n\n\n<p>\u201cWe welcome all, and we recognize our differences make us stronger,\u201d Franklin continued through a big smile, adding that, \u201cthis community we\u2019ve built \u2014 it\u2019s a beautiful thing.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Letting trust, authenticity guide the way<\/h2>\n\n\n\n<p>Developing a deep connection with the community is a fundamental piece of Franklin\u2019s marketing philosophy, and it informs her approach to building trust and authenticity between a brand and its customers.&nbsp;<\/p>\n\n\n\n<p>Marketing in a traditional \u2014 even modern sense \u2014 was no longer relevant or appropriate as the pandemic took hold. Live events, the core of Salesforce\u2019s strategy, had to be entirely reimagined.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"46541-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/37\/2022\/10\/Sarah-purse-DF19-scaled.jpg?w=1024\" alt=\"Sarah Franklin poses with Louis Vuitton bag at DF19\" class=\"wp-image-46541\" \/><\/a><figcaption><em>Sarah Franklin showcasing Salesforce customer, Louis Vuitton, custom bag at Dreamforce 2019<\/em> <em>opening keynote<\/em><\/figcaption><\/figure><\/div>\n<div id=\"46541-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/37\/2022\/10\/Sarah-purse-DF19-scaled.jpg?w=1024\" alt=\"Sarah Franklin poses with Louis Vuitton bag at DF19\" class=\"wp-image-46541\" \/><figcaption><em>Sarah Franklin showcasing Salesforce customer, Louis Vuitton, custom bag at Dreamforce 2019<\/em> <em>opening keynote<\/em><\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Her team used customer feedback to plan <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/2020\/12\/dreamforce-to-you-2020.html\" target=\"_blank\" rel=\"noreferrer noopener\">Dreamforce to You<\/a> last year, creating a virtual experience with focused, personalized content for customers to address their unique needs. The event brought together more than 140 million viewers online with 1:1 programs, 30-minute sessions and digital watch parties.<\/p>\n\n\n\n<p>\u201cWe were able to provide a great experience for attendees virtually and the pendulum will never fully go back,\u201d Franklin said. \u201cNow, with our virtual events you can go from a session to a 1:1 meeting with an expert on the topic much more quickly than if you were at the event physically.\u201d<\/p>\n\n\n\n<p>Virtual events helped Salesforce connect with its stakeholders throughout the pandemic, driving growth for the company despite a challenging landscape. Innovation, too, stayed critical and guided much of the Salesforce strategy.&nbsp;<\/p>\n\n\n\n<p>\u201cMarketing is no longer just about billboards and ad spend, it\u2019s about innovation. That is the heart of marketing,\u201d said Franklin. \u201cEvery CEO is looking at their CMO and seeing their role as one responsible for finding innovative ways to connect with customers.\u201d<\/p>\n\n\n\n<p>Salesforce\u2019s <a href=\"http:\/\/work.com\" target=\"_blank\" rel=\"noreferrer noopener\">Work.com<\/a>, for example, was built in the midst of the COVID-19 pandemic, and in response to the overnight transition to digital that global companies faced. Then and now, Work.com is a partnership with local government agencies, medical experts, partners and customers to help businesses and communities reopen and recover safely and responsibly.<\/p>\n\n\n\n<p>\u201cWe\u2019ve learned a lot by listening to our customers,\u201d said Franklin. \u201cThose insights coupled with our own product vision, drive our company&#8217;s direction.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reimagining the future in an all-digital, work-from-anywhere world<\/h2>\n\n\n\n<p>This advice comes as Franklin tests what \u201creimagining\u201d looks like in 2021 \u2014 and in her new role.<\/p>\n\n\n\n<p>\u201cWhile there\u2019s still some uncertainty this year, we have more control \u2014 we can plan and not be so reactive,\u201d Franklin said recently. \u201cNow is the time to find new ways to connect, to build community.\u201d<\/p>\n\n\n\n<p>One of Franklin\u2019s early acts of community was to reimagine how events looked as vaccinations got underway and parts of the world reopened.&nbsp;<\/p>\n\n\n\n<p>The resulting <a href=\"https:\/\/www.salesforce.com\/news\/stories\/introducing-salesforce-world-tour-2021-a-new-live-original-series\/\" target=\"_blank\" rel=\"noreferrer noopener\">Success Anywhere Tour<\/a> features Salesforce execs and customers speaking about key topics at live, intimate outdoor events in unique locations, digitally-enabled so that millions can tune in from home \u2014 or anywhere else. They\u2019ve also honed in on a unique tactic to differentiate from events of the past \u2014 surprise and anticipation versus prescribed schedules and locations.<\/p>\n\n\n\n<p>\u201cWe\u2019re defining marketing for the future. Everybody is looking at Salesforce right now, what we\u2019re doing, because we\u2019re having in-person events. We\u2019re going around the world,\u201d Franklin explained.<\/p>\n\n\n\n<p>Recent events in Singapore, Washington D.C., and Los Angeles, have also continued to build trust by working closely with customers. Inviting customers into the discussions, gaining their feedback before and after the events, and ultimately, helping promote their success has stayed a critical part of the strategy.<\/p>\n\n\n\n<p>\u201cCustomer relationships are our biggest competitive differentiator, and we\u2019ve been able to strengthen our customer relationships at Salesforce through reimagined events,\u201d she added.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span class=\"js-twitter-inline\">Customer relationships are our biggest competitive differentiator, and we\u2019ve been able to strengthen our customer relationships through reimagined events.<\/span><\/p><cite>Sarah Franklin, President and Chief Marketing Officer<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">And she\u2019s only getting started&nbsp;<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/news\/stories\/vaccine-cloud-enhancements-updates\/\" target=\"_blank\" rel=\"noreferrer noopener\">With Salesforce Vaccine Cloud enabling vaccine deployment<\/a>, and a return to normalcy in sight, Franklin is looking forward to returning to her desk in Salesforce Tower, meeting with her team in-person (and staying connected digitally), and finding new ways for the marketing team to help shape the future.<\/p>\n\n\n\n<p>&#8220;The data we&#8217;re seeing shows incredible optimism for the second half of the year,&#8221; Franklin said, &#8220;and it&#8217;s a tremendous opportunity for marketing departments to take the lessons learned from the pandemic and apply them in the new normal.&#8221;<\/p>\n\n\n\n<p>A big part of her team\u2019s formula for success will be focused on that core Salesforce value Franklin espouses: building trust.&nbsp;<\/p>\n\n\n\n<section class=\"newsletter newsletter--default newsletter--no-js\">\n\t<header class=\"newsletter__header\">\n\t\t<h2 class=\"newsletter__title\">\n\t\t\tInsight, Opinion, News, and Data\t\t<\/h2>\n\t\t<p class=\"newsletter__subtitle\">\n\t\t\tSign up for Salesforce News &amp; Insights, direct to your inbox.\t\t<\/p>\n\t<\/header>\n\n\t<iframe src=\"https:\/\/cloud.mail.salesforce.com\/newsroomsignup\"\n\t\tclass=\"newsletter__iframe\"\n\t\ttitle=\"Insight, Opinion, News, and Data\"\n\t>\n\t<\/iframe>\n\n<\/section>\n\n\n\n<p>\u201cNinety-five percent of customers are more loyal to a company they trust, 92 percent are more likely to purchase a product from trusted businesses \u2014 that\u2019s huge \u2014 and that\u2019s something we can help with as businesses rebuild,\u201d Franklin said.&nbsp;<\/p>\n\n\n\n<p>When Franklin goes on her next daily run, she\u2019ll likely be reflecting on her first 100 days as CMO. And like her favorite band sings, she will stay \u201ccool as a cucumber in a bowl of hot sauce,\u201d no matter the obstacles that arise in the next 100. Whether it\u2019s rebuilding businesses in a post-pandemic world, or tackling the challenges of the future, Sarah Franklin will take it all in stride, one step at a time.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Growing up as the child of a single mother in Richmond, Virginia, Sarah Franklin learned to embrace a few simple philosophies: you have to go for things if you want them, and you can\u2019t let fear guide your decisions.&nbsp; \u201cThat, and the idea that you can fix anything with a smile,\u201d she said. It\u2019s that [&hellip;]<\/p>\n","protected":false},"author":115,"featured_media":63631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[4035],"sf_theme":[4012],"sf_topic":[3993,4011,4056],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[3992],"sf_collection":[],"sf_visibility":[],"coauthors":[4073],"class_list":["post-63630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-feature-stories","sf_theme-future-of-work","sf_topic-company-culture","sf_topic-future-of-work","sf_topic-marketing","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hitting the Trail with Salesforce\u2019s CMO, Sarah Franklin - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/hitting-the-trail-with-salesforces-new-cmo-sarah-franklin\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hitting the Trail with Salesforce\u2019s CMO, Sarah Franklin\" \/>\n<meta property=\"og:description\" content=\"Growing up as the child of a single mother in Richmond, Virginia, Sarah Franklin learned to embrace a few simple philosophies: you have to go for things if you want them, and you can\u2019t let fear guide your decisions.&nbsp; \u201cThat, and the idea that you can fix anything with a smile,\u201d she said. It\u2019s that [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/hitting-the-trail-with-salesforces-new-cmo-sarah-franklin\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-26T15:30:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/DF2019_SF.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"798\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sammy Spiegel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sammy Spiegel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/hitting-the-trail-with-salesforces-new-cmo-sarah-franklin\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/hitting-the-trail-with-salesforces-new-cmo-sarah-franklin\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#\/schema\/person\/image\/b318c784674cbda8b04d7706ff4957d6\"}],\"headline\":\"Hitting the Trail with Salesforce\u2019s CMO, Sarah Franklin\",\"datePublished\":\"2021-04-26T15:30:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/hitting-the-trail-with-salesforces-new-cmo-sarah-franklin\/\"},\"wordCount\":1745,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/hitting-the-trail-with-salesforces-new-cmo-sarah-franklin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/DF2019_SF.jpg\",\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/hitting-the-trail-with-salesforces-new-cmo-sarah-franklin\/\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/hitting-the-trail-with-salesforces-new-cmo-sarah-franklin\/\",\"name\":\"Hitting the Trail with Salesforce\u2019s CMO, Sarah Franklin - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/hitting-the-trail-with-salesforces-new-cmo-sarah-franklin\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/hitting-the-trail-with-salesforces-new-cmo-sarah-franklin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/DF2019_SF.jpg\",\"datePublished\":\"2021-04-26T15:30:00+00:00\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/uk\/news\/stories\/hitting-the-trail-with-salesforces-new-cmo-sarah-franklin\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/hitting-the-trail-with-salesforces-new-cmo-sarah-franklin\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/DF2019_SF.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/DF2019_SF.jpg\",\"width\":1200,\"height\":798,\"caption\":\"Dreamforce 2019, Salesforce.com's user and developer conference, is held at the Moscone Convention Center and various hotels in San Francisco from November 18-22, 2019. 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