{"id":63858,"date":"2022-04-21T09:59:00","date_gmt":"2022-04-21T16:59:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=63858"},"modified":"2022-04-21T09:59:00","modified_gmt":"2022-04-21T16:59:00","slug":"new-salesforce-certification-prepares-trailblazers-to-design-with-purpose","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/new-salesforce-certification-prepares-trailblazers-to-design-with-purpose\/","title":{"rendered":"New Salesforce Certification Prepares Trailblazers to Design with Purpose"},"content":{"rendered":"\n<p>Salesforce has launched a new Strategy Design certification for current and aspiring creatives to boost their skills in a hot career path.&nbsp;<\/p>\n\n\n\n<p><strong>Why it\u2019s important: <\/strong>Nearly three-quarters of global workers (73%) <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-digital-skills-index-details-major-gaps-across-19-countries\/\" target=\"_blank\" rel=\"noreferrer noopener\">do not feel equipped<\/a> to learn the digital skills needed by businesses now. This new certification will help prepare designers and creatives for the roles businesses need to fill and ensure designers are equipped to lead with purpose-based design foundations.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Driving the news:<\/strong> <a href=\"https:\/\/www.invisionapp.com\/design-better\/design-maturity-model\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nearly 70%<\/a> of companies report that design is reshaping their products, portfolios, and industry standards. Strategy designers, with skills spanning business, innovation, design, and delivery, identify ways that design can help drive business outcomes. They bridge multiple disciplines and short- and long-term outcomes, asking questions like, \u201cwhat should we build\u201d or, \u201cwhere should we invest our innovation efforts?\u201d&nbsp;<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--media\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tSalesforce Expands Flow Automation Suite\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/products\/platform\/workflow-automation\/?d=cta-body-promo-2\" target=\"_blank\">\n\t\t\t\t<span>Learn More<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t\t\t<\/aside>\n\n\n\n\n<p><strong>The Salesforce view: <\/strong>\u201cWe&#8217;re excited to guide designers and technologists toward the skills needed to build their careers and weave design into leadership and product development,&#8221; said Justin Maguire, Chief Design Officer, Salesforce. &#8220;We hope to shape designers into leaders that can take every stakeholder into account and create more conscious, inclusive products and companies.&#8221;<\/p>\n\n\n\n<p><strong>The Trailblazer perspective: <\/strong>\u201cThe Designer Career Path recognizes the skills required to create human-centered experiences on the Salesforce Platform, and supports PwC&#8217;s Salesforce designers in their continuous development,\u201d said <a href=\"https:\/\/trailhead.salesforce.com\/trailblazers\/angela-conway\" target=\"_blank\" rel=\"noreferrer noopener\">Angela Conway, Salesforce Strategy Designer, PwC UK<\/a>.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">More Stories from TrailblazerDX<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73742\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/slack-is-where-your-team-works-now-its-where-your-agents-work-too\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/LINKED-TILE_-Slack-is-where-your-team-works.-Now-its-where-your-agents-work-too.png?w=1024\" class=\"content-card__image\" alt=\"LINKED TILE_ Slack is where your team works. Now it&#039;s where your agents work too\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/LINKED-TILE_-Slack-is-where-your-team-works.-Now-its-where-your-agents-work-too.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/LINKED-TILE_-Slack-is-where-your-team-works.-Now-its-where-your-agents-work-too.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/LINKED-TILE_-Slack-is-where-your-team-works.-Now-its-where-your-agents-work-too.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/LINKED-TILE_-Slack-is-where-your-team-works.-Now-its-where-your-agents-work-too.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/LINKED-TILE_-Slack-is-where-your-team-works.-Now-its-where-your-agents-work-too.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/LINKED-TILE_-Slack-is-where-your-team-works.-Now-its-where-your-agents-work-too.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/LINKED-TILE_-Slack-is-where-your-team-works.-Now-its-where-your-agents-work-too.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/LINKED-TILE_-Slack-is-where-your-team-works.-Now-its-where-your-agents-work-too.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/LINKED-TILE_-Slack-is-where-your-team-works.-Now-its-where-your-agents-work-too.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/LINKED-TILE_-Slack-is-where-your-team-works.-Now-its-where-your-agents-work-too.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/slack-is-where-your-team-works-now-its-where-your-agents-work-too\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSlack is where your team works. Now it\u2019s where your agents work too\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73734\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-headless-360-announcement\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Agentforce-Developer-Experience-TDX-Release.png?w=1024\" class=\"content-card__image\" alt=\"Salesforce Announces Salesforce Headless 360\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Agentforce-Developer-Experience-TDX-Release.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Agentforce-Developer-Experience-TDX-Release.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Agentforce-Developer-Experience-TDX-Release.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Agentforce-Developer-Experience-TDX-Release.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Agentforce-Developer-Experience-TDX-Release.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Agentforce-Developer-Experience-TDX-Release.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Agentforce-Developer-Experience-TDX-Release.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Agentforce-Developer-Experience-TDX-Release.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Agentforce-Developer-Experience-TDX-Release.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Agentforce-Developer-Experience-TDX-Release.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-headless-360-announcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tIntroducing Salesforce Headless 360. No Browser Required.\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t8 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/63858\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>Zoom out: <\/strong>Most organizations know how to use design to improve product usability and customer experiences. Strategy design has the broadest impact on organizations, bringing a distinctive combination of creative and analytical thinking to bear on complex business problems. Design strategists prioritize solving the needs of users, but need to align disparate stakeholders and teams on that north star of customer success.&nbsp;<\/p>\n\n\n\n<p><strong>Explore further: <\/strong>Join us in San Francisco for <a href=\"https:\/\/www.salesforce.com\/trailblazerdx\/\" target=\"_blank\" rel=\"noreferrer noopener\">TrailblazerDX 2022<\/a> to learn how to build apps on Customer 360, integrate with MuleSoft, connect with Slack, and power analytics with Tableau.&nbsp;And don&#8217;t miss these Trailmix learning paths:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/trailhead.salesforce.com\/en\/users\/salesforceexperience\/trailmixes\/salesforce-design-strategist-career\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Strategy Designer Career Trailmix<\/a><\/li><li><a href=\"https:\/\/trailhead.salesforce.com\/users\/strailhead\/trailmixes\/prepare-for-your-strategy-designer-credential\" target=\"_blank\" rel=\"noreferrer noopener\">Prepare for your Strategy Designer Credential<\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce has launched a new Strategy Design certification for current and aspiring creatives to boost their skills in a hot career path.&nbsp; Why it\u2019s important: Nearly three-quarters of global workers (73%) do not feel equipped to learn the digital skills needed by businesses now. This new certification will help prepare designers and creatives for the [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":63859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[3994],"sf_theme":[3985],"sf_topic":[3986],"sf_product":[4023],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[3992],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-63858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-snapshots","sf_theme-digital-transformation","sf_topic-digital-transformation","sf_product-trailhead","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Salesforce Certification Prepares Trailblazers to Design with Purpose - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/new-salesforce-certification-prepares-trailblazers-to-design-with-purpose\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Salesforce Certification Prepares Trailblazers to Design with Purpose\" \/>\n<meta property=\"og:description\" content=\"Salesforce has launched a new Strategy Design certification for current and aspiring creatives to boost their skills in a hot career path.&nbsp; Why it\u2019s important: Nearly three-quarters of global workers (73%) do not feel equipped to learn the digital skills needed by businesses now. 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