{"id":64021,"date":"2022-02-02T05:00:00","date_gmt":"2022-02-02T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=64021"},"modified":"2022-11-17T16:50:05","modified_gmt":"2022-11-18T00:50:05","slug":"salesforce-and-jetblue-build-on-partnership","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-and-jetblue-build-on-partnership\/","title":{"rendered":"Salesforce and JetBlue Build on Partnership to Accelerate Their Shared Journey Toward Sustainable Air Travel"},"content":{"rendered":"\n

JetBlue becomes the first airline to leverage Salesforce Net Zero Cloud to track emissions on its journey to Net Zero<\/em><\/p>\n\n\n\n

Salesforce has also joined JetBlue\u2019s Sustainable Travel Partners program to accelerate the sustainability of its employees business travel<\/em><\/p>\n\n\n\n

JetBlue and Salesforce today announced a new partnership that will leverage travel data and technology to help bring air travel into a Net Zero future.<\/p>\n\n\n\n

As the first airline to leverage Salesforce Net Zero Cloud<\/a>, JetBlue, a global, award-winning travel company, will gain comprehensive insights into its emissions on the path to achieve Net Zero across its full value chain. To further build on this collaboration, Salesforce has joined JetBlue\u2019s Sustainable Travel Partners<\/a> program, announced earlier this year, as an inaugural customer. The newly-launched program includes a suite of offerings to help corporate travel customers reduce their business travel emissions and meet corporate sustainability targets. <\/p>\n\n\n\n

To reduce its impact on the planet, Salesforce will also help compensate for its business travel emissions through the purchase of Sustainable Aviation Fuel certificates from JetBlue.  <\/p>\n\n\n\n

\u201cThe future of transformative climate action lies within the trusted customer-supplier relationship,\u201d said Ari Alexander, VP and GM, Salesforce Net Zero Cloud. \u201cWe are thrilled that JetBlue is leveraging Salesforce Net Zero Cloud to prioritize data-driven climate action and proud to be a part of JetBlue\u2019s Sustainable Travel Partners program to help accelerate the journey toward sustainable air travel.\u201d <\/p>\n\n\n\n

JetBlue becomes first airline to use Salesforce Net Zero Cloud for emissions tracking<\/h2>\n\n\n\n

Following the implementation of Net Zero Cloud, JetBlue will make travel emissions data available to the airline\u2019s Sustainable Travel Partners. Net Zero Cloud allows businesses to quickly track, analyze, and report reliable environmental data and take actions to achieve carbon neutrality.<\/p>\n\n\n\n

Accessing real-time, granular, and insightful emissions data has historically been a pain point as we track and work toward our decarbonization targets. We are excited by the prospect of quickly compiling accurate and up-to-date emissions data in an easy-to-use format through the use of Net Zero Cloud.<\/p>Sara Bogdan, Director of Sustainability and Environmental Social Governance, JetBlue<\/cite><\/blockquote>\n\n\n\n

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Bogdan continued, \u201cWe\u2019re excited for Net Zero Cloud to not only help us strategize and plan for our own 2040 Net Zero target, but to also help us share that data with our Sustainable Travel Partners, providing first-of-its-kind emissions reporting based on each corporate travelers\u2019 actual JetBlue flights. As the world comes together to reduce our collective environmental impact, collaborations like these with Salesforce are vital as we share expertise in pursuit of shared goals.\u201d<\/p>\n\n\n

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Open Image Modal<\/span>\"jet\"<\/a>
JetBlue’s “Bluemanity” Airbus A320 (N598JB) reflects the airline’s core values and mission of Inspiring Humanity, values
 central to its ongoing sustainability efforts and goal of reaching net zero by 2040.
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