{"id":64255,"date":"2021-07-13T08:00:00","date_gmt":"2021-07-13T15:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=64255"},"modified":"2021-07-13T08:00:00","modified_gmt":"2021-07-13T15:00:00","slug":"salesforce-org-introduces-marketing-cloud-for-nonprofits-to-provide-stronger-digital-engagement-for-supporters","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-org-introduces-marketing-cloud-for-nonprofits-to-provide-stronger-digital-engagement-for-supporters\/","title":{"rendered":"Salesforce.org Introduces Marketing Cloud for Nonprofits to Provide Stronger Digital Engagement for Supporters"},"content":{"rendered":"\n<p><strong>Quick take<\/strong>: Marketing Cloud for Nonprofits announced today gives nonprofits of all sizes the tools needed to quickly and easily build constituent-first communications<\/p>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Marketing Cloud for Nonprofits Demo | Salesforce.org\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cHRibYS74RU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Nonprofits have faced a tumultuous 18 months \u2014 some have been overwhelmed with new supporters, while others whose fundraising depends on in-person engagement have struggled. Small and mid-sized nonprofits, in particular, found that they need to modernize how they engage with their constituents across multiple touchpoints.&nbsp;<\/p>\n\n\n\n<p>In fact, the <a href=\"https:\/\/www.salesforce.org\/the-global-online-fundraising-scorecard\/\" target=\"_blank\" rel=\"noreferrer noopener\">Global Online Fundraising Report<\/a> found that there are many missed opportunities with supporter outreach. For example,&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>70% of nonprofit organizations do not offer a new email subscriber anything to do after, such as learn more, share on social media, or donate.<\/li><li>27% of organizations did not send at least 1 email in 90 days to a new email subscriber, missing an opportunity to keep them engaged or take action.<\/li><\/ul>\n\n\n\n<p>Only 42% of subscriber emails are even personalized with the supporter\u2019s name, and only 14% actually come from a person, versus the organization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Introducing Marketing Cloud for Nonprofits<\/h2>\n\n\n\n<p>Today, Salesforce.org is announcing Marketing Cloud for Nonprofits that is designed to help nonprofits quickly and efficiently create more personalized experiences, no matter where they are in their digital transformation journey.<\/p>\n\n\n\n<p>\u201cWhile Goodwill is known for its many thrift retail stores and donation centers, our core mission is to provide job training and placements that help people build skills and gain economic stability,\u201d said Onney Crawley, Chief Marketing Officer of Goodwill Industries International. \u201cTo do this well, we must be able to share relevant communications with partners, funders and supporters that keep them up to date on important developments within our organization. Building these connections has never been more important which is why I\u2019m excited about how Marketing Cloud for Nonprofits can help organizations create more personalized and relevant communications at scale.\u201d<\/p>\n\n\n\n<p>Here\u2019s how it works:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Nonprofits can now quickly create and deliver email campaigns fast with<strong> out-of-the-box templates<\/strong> for subscribers, volunteers, donors, sustainers, and more.<\/li><li>Marketing Cloud for Nonprofit has native integration with<strong> Salesforce.org Nonprofit Success Pack<\/strong>, which is used by thousands of nonprofits around the world to accelerate their missions. And with new <strong>data-driven and personalized outreach<\/strong>, organizations can segment constituents and quickly create personalized content for emails.<\/li><li>Nonprofits can get access to the full suite of <strong>Salesforce\u2019s Marketing Cloud and integration with Google Analytics<\/strong> to better improve campaign performance and ROI. Nonprofit marketers can gain access to insights to help drive engagement and campaign performance, as well as track donor conversion and giving performance.<\/li><li>Marketers and fundraisers in the U.S. can boost supporter conversion and giving with<strong> Salesforce\u2019s online fundraising platform, Elevate. <\/strong>EMEA and APAC-based customers can leverage the AppExchange.&nbsp;<\/li><li>Appexchange<strong> <\/strong>launch partners Arjuna, Classy, Donordrive, Donorsearch, FinDock, Neon Fundraising, and Omatic have <strong>committed their support of Marketing Cloud for Nonprofits<\/strong> to help accelerate fundraising, events and constituent engagement.&nbsp;<\/li><li>Organizations can now get affordable Marketing Cloud implementation assistance from select members of <strong>Salesforce\u2019s consulting partner community<\/strong>. AFDigital, Arkus, Attain Partners, Buzzbold, Candoris, DemandBlue, Devoteam, Giveclarity, Growing Minds, KELL Partners, NobleCX, Offprem Technology, and Plative all offer implementation packages aligned with Marketing Cloud for Nonprofits.&nbsp;<\/li><li><strong>With out-of-the-box access to Trailhead<\/strong>, Salesforce\u2019s online learning platform, nonprofits have an easy way to learn with embedded content and a setup wizard to help deploy the templates they choose and the campaigns to enable.&nbsp;<\/li><\/ul>\n\n\n\n<p>\u201cNonprofits of all sizes aspire to engage with their donors, volunteers, and other constituents at the right digital moments that matter,\u201d said David Ragones, SVP &amp; GM Nonprofit Cloud at Salesforce.&nbsp; \u201cWith Marketing Cloud for Nonprofits, organizations who are both new to Salesforce or long-time users now have an easy on-ramp to a superior constituent experience with more personalized methods of engagement.\u201d<\/p>\n\n\n\n<p>&#8220;We are impatiently waiting for the launch of Marketing Cloud for Nonprofits at Supermums! As a workforce development programme with a virtual 4-month course dedicated to Marketing Cloud, this product will open up a whole range of new possibilities for our alumni just entering the Marketing Cloud space, said Vicki Moritz-Henry, Head of Training, Supermums. \u201cPreviously price had been a barrier for many nonprofits and we are excited to be able to help nonprofits use Marketing Cloud for Nonprofits to bring their engagements across all departments to the next level.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Driving continuous engagement with supporters<\/h2>\n\n\n\n<p>Growing a nonprofit requires continuous engagement with both current and prospective supporters. Nonprofits of all sizes need the right technology to help them build new relationships and deepen existing relationships to continue their missions.&nbsp;<\/p>\n\n\n\n<p><em>For more information about Marketing Cloud for Nonprofits, <\/em><a href=\"https:\/\/www.salesforce.org\/nonprofit\/marketing-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>click here<\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick take: Marketing Cloud for Nonprofits announced today gives nonprofits of all sizes the tools needed to quickly and easily build constituent-first communications Nonprofits have faced a tumultuous 18 months \u2014 some have been overwhelmed with new supporters, while others whose fundraising depends on in-person engagement have struggled. Small and mid-sized nonprofits, in particular, found [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":64256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[3977],"sf_theme":[3984,3985,4012],"sf_topic":[],"sf_product":[4001],"sf_industry":[4150],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[3992],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-64255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-announcements-product","sf_theme-business-as-a-platform-for-change","sf_theme-digital-transformation","sf_theme-future-of-work","sf_product-marketing-cloud","sf_industry-nonprofit","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce.org Introduces Marketing Cloud for Nonprofits to Provide Stronger Digital Engagement for Supporters - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-org-introduces-marketing-cloud-for-nonprofits-to-provide-stronger-digital-engagement-for-supporters\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce.org Introduces Marketing Cloud for Nonprofits to Provide Stronger Digital Engagement for Supporters\" \/>\n<meta property=\"og:description\" content=\"Quick take: Marketing Cloud for Nonprofits announced today gives nonprofits of all sizes the tools needed to quickly and easily build constituent-first communications Nonprofits have faced a tumultuous 18 months \u2014 some have been overwhelmed with new supporters, while others whose fundraising depends on in-person engagement have struggled. 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