{"id":64831,"date":"2022-10-27T06:00:00","date_gmt":"2022-10-27T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=64831"},"modified":"2023-02-08T17:10:02","modified_gmt":"2023-02-08T17:10:02","slug":"nonprofit-statistics-trends-2022","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/nonprofit-statistics-trends-2022\/","title":{"rendered":"Just 12% Of Nonprofits Are “Digitally Mature” \u2014 And They’re 4X More Likely to Achieve Mission Goals"},"content":{"rendered":"\n

Quick Take: <\/em><\/strong>Salesforce\u2019s new <\/em>Nonprofit Trends report<\/em><\/a> uncovers how nonprofits are performing in the face of economic headwinds, an emerging employee retention crisis, and a transition to digitally-driven fundraising and operations. In addition, the report reveals how nonprofits are performing when it comes to diversity, equity, and inclusion (DEI) and sustainability.<\/em><\/p>\n\n\n\n

Facing new technological and economic realities, nonprofits are adapting in many ways \u2014 and falling behind in others.<\/p>\n\n\n\n

Digital transformation is taking center stage. Nearly three-quarters of those surveyed view digital transformation as essential. However, just one in eight said their organizations were mature in how they use technology to transform their organizations. And in a sector mired by burnout and high turnover<\/a>, retaining staff was the second biggest issue nonprofits reported facing today. <\/p>\n\n\n\n

To uncover the full breadth of challenges, priorities, and opportunities in the sector, Salesforce worked with independent research firm Reputation Leaders Ltd. to conduct a global survey \u2014 including 12 in-depth interviews with senior nonprofit leaders \u2014 of more than 1,600 nonprofit managers and executives across seven countries for the fifth edition of its Nonprofit Trends Report<\/a>.<\/p>\n\n\n\n

Here are a few highlights: <\/p>\n\n\n\n

Retaining employees is a big issue for nonprofits<\/strong><\/h2>\n\n\n\n

High employee turnover and a tight labor market has not spared the nonprofit sector. In the year ahead, employee retention will be a major priority for nonprofits \u2013 with almost half (46%) planning to prioritize retaining staff and boosting employee wellbeing (44%).<\/p>\n\n\n\n

While retaining employees is a growing priority \u2013 and the most cited internal issue of the last year \u2013 professional development is not, representing a potential miss. Only 38% of nonprofits surveyed are making employee reskilling a higher priority. This is an issue as 92% of nonprofit employees surveyed in Salesforce’s Digital Skills Index<\/a> said they do not have the workplace digital skills required for the jobs of the future. <\/p>\n\n\n\n

Reskilling is a proven retention tool<\/a>, and as the nonprofit sector becomes more technology-driven, skilling up employees will become an invaluable asset for organizations looking to retain employees and drive mission success.<\/p>\n\n\n\n

\u201cDuring times of economic uncertainty, fundraising is where nonprofits typically focus, but the true key to resilience is getting closer to the people who are the most invested in your mission \u2013 your staff,\u201d said David Slater, VP,  Salesforce for Nonprofits. \u201cNot only does employee attrition come at a cost, but amidst a tight labor market and rising inflation putting pressure on wages, nonprofit leaders need to look at the employee experience now more than ever.\u201d<\/p>\n\n\n

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