{"id":64857,"date":"2022-10-13T04:56:00","date_gmt":"2022-10-13T11:56:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=64857"},"modified":"2022-12-07T18:40:25","modified_gmt":"2022-12-07T18:40:25","slug":"salesforce-announces-automotive-cloud-driver360","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-announces-automotive-cloud-driver360\/","title":{"rendered":"New Salesforce Automotive Cloud Helps the Industry Deliver on the Promise of Connected Vehicles and Next-Gen Customer Experiences"},"content":{"rendered":"\n<p><em>Powered by Driver 360, Automotive Cloud delivers real-time personalization and insights across the entire customer and vehicle lifecycle<\/em><em><br><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-automotive-research-ev-future\/\" target=\"_blank\" rel=\"noreferrer noopener\">93% of auto industry leaders<\/a> agree first-party data will help substantially improve the customer experience overall \u2013 whether during the vehicle browsing, purchasing, financing, or post-purchase phase.&nbsp;<\/li><li>Automotive Cloud, powered by Driver 360, creates a single view of the entire customer and vehicle lifecycle for automakers, dealers, and automotive finance groups with automated, intelligent and real-time technology.<\/li><li>Driver 360 is one of 13 industry-specific solutions, like <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-financial-services-announcement-2022\/#:~:text=Digital%20Transformation-,Salesforce%20Delivers%20the%20Future%20of%20Client%20Experiences%20for%20Financial%20Services,to%20financial%20services%20customer%20support.\" target=\"_blank\" rel=\"noreferrer noopener\">Client 360 for financial services<\/a>, <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2022\/03\/16\/salesforce-delivers-the-future-of-patient-health-with-new-innovations\/#:~:text=Customer%20360%20for%20Health%20draws,providers%20and%20payers%20from%20anywhere.\" target=\"_blank\" rel=\"noreferrer noopener\">Patient 360 for healthcare<\/a>, and <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-announces-new-customer-360-for-education-capabilities\/\" target=\"_blank\" rel=\"noreferrer noopener\">Education 360 for learning<\/a>, that leverages the full power of Customer 360 and delivers a single source of truth for the automotive industry.<\/li><li>Industry leaders like Toyota Financial Services and Astara are using Salesforce today to deliver exceptional customer experiences.<br><\/li><\/ul>\n\n\n\n<p>Today, Salesforce announced <a href=\"https:\/\/www.salesforce.com\/products\/automotive-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Automotive Cloud<\/a>, a new product built specifically for automakers, dealers, automotive finance groups, and their customers. Automotive Cloud helps deliver exceptional service and experiences with Driver 360 across every customer interaction, drives revenue through better lead conversion and collaboration, and leverages industry-specific automation, intelligence, and real-time analytics for increased productivity and cost savings.&nbsp;<\/p>\n\n\n\n<p>The automotive industry is in the midst of a massive transformation as it rises to meet the demands of the digital age. Only <a href=\"https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/a-future-beyond-brick-and-mortar-disruption-in-automotive-retail\" target=\"_blank\" rel=\"noreferrer noopener\">1% of automotive customers<\/a> are fully satisfied with their car buying experience, and <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-automotive-research-ev-future\/\" target=\"_blank\" rel=\"noreferrer noopener\">just a quarter<\/a> of automakers and dealers believe their companies have adapted well to selling online. To build new revenue streams and fix the broken customer experience, the industry must tap into new opportunities created by new selling and servicing models, connected vehicles, subscriptions and partnerships, and the wealth of data these new offerings create.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cThe automotive industry is facing a new digital imperative amidst massive upheaval brought on by the rise of direct-to-consumer models and the dawn of the electric vehicle age,\u201d said Achyut Jajoo, SVP &amp; GM of Manufacturing and Automotive, Salesforce. \u201cBut with great disruption comes great opportunity, and companies accelerating into the digital-first future with technology like Automotive Cloud can gain a competitive edge while simultaneously future-proofing their businesses.\u201d&nbsp;<\/p>\n\n\n\n\n\n<p><\/p>\n\n\n\n<p>Enabling real-time personalization and intelligence across the entire customer and vehicle lifecycle \u2013 whether customers are browsing for a new car, making a purchase, looking for financing options, or servicing their vehicle \u2014 Automotive Cloud will power the industry through this period of historic transformation. With Automotive Cloud marketing teams can set parameters to automatically rank and route qualified leads to share the most high-touch prospective customers directly with the customer\u2019s local dealership. Dealer managers can view purchase agreements over time to track the performance of inventory and find out which dealers are meeting their forecasts and sales agreements to better manage inventory and vehicle allocation. Service teams can set up alerts notifying them when a customer\u2019s lease is about to expire, or automatically remind their customers they are due for an oil change when their odometer hits a certain milestone. IT teams can create customized flows with just clicks to automatically alert every customer who owns a specific model that their vehicle has been recalled.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"64855-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"921\" height=\"532\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/10\/aut.jpg?w=921\" alt=\"\" class=\"wp-image-64855\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut.jpg 921w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut.jpg?w=300&amp;h=173 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut.jpg?w=768&amp;h=444 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut.jpg?w=264&amp;h=152 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut.jpg?w=500&amp;h=289 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut.jpg?w=678&amp;h=392 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut.jpg?w=150&amp;h=87 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut.jpg?w=334&amp;h=193 334w\" sizes=\"auto, (max-width: 921px) 100vw, 921px\" \/><\/a><figcaption><em>Driver Console provides service teams with a complete view of every customer interaction through continuous touchpoints and customized alerts, from car browsing and purchase history to service journeys over time.<\/em><br><\/figcaption><\/figure><\/div>\n<div id=\"64855-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"921\" height=\"532\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/10\/aut.jpg?w=921\" alt=\"\" class=\"wp-image-64855\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut.jpg 921w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut.jpg?w=300&amp;h=173 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut.jpg?w=768&amp;h=444 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut.jpg?w=264&amp;h=152 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut.jpg?w=500&amp;h=289 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut.jpg?w=678&amp;h=392 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut.jpg?w=150&amp;h=87 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut.jpg?w=334&amp;h=193 334w\" sizes=\"auto, (max-width: 921px) 100vw, 921px\" \/><figcaption><em>Driver Console provides service teams with a complete view of every customer interaction through continuous touchpoints and customized alerts, from car browsing and purchase history to service journeys over time.<\/em><br><\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Deliver best-in-class service and customer experiences with Driver 360<\/strong><\/h2>\n\n\n\n<p>Driver 360 provides out-of-the-box solutions built with industry-specific data models and processes for the automotive industry to accelerate time to value.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Driver Console <\/strong>provides service teams with a complete view of every customer interaction through continuous touchpoints and customized alerts, from car browsing and purchase history to service journeys. With features like <strong>Household Management<\/strong>, automotive companies can bring together their data to create a holistic picture of a household\u2019s vehicle ownership and previous interactions, allowing dealers and other ecosystem partners to further personalize support, offers, and sales.&nbsp;<\/li><li><strong>Vehicle Console<\/strong> gives any team member at an automaker, dealer or finance group easy access to comprehensive vehicle information \u2013 such as odometer readings, vehicle market value and real-time service and repair information.&nbsp;<\/li><li><strong>Automotive Data Foundation<\/strong>, built on industry standards like the <a href=\"https:\/\/www.starstandard.org\/#:~:text=What%20is%20STAR%3F,Standards%20on%20a%20yearly%20basis.\" target=\"_blank\" rel=\"noreferrer noopener\">STAR Standard<\/a>, is the backbone of Automotive Cloud and creates a trusted, standards-based data foundation that encourages interoperability, intelligent data protection, global regulatory compliance, and flexible data sharing.<br><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Drive revenue through better lead conversion and communication<\/strong><\/h2>\n\n\n\n<p>New selling models and the expectations of today\u2019s digital-first customers means automakers and dealers need to collaborate more efficiently than ever before to drive sales, manage inventory, and provide better customer experiences. &nbsp;<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Automotive Lead Management<\/strong> drives collaboration between dealers and automakers by enriching leads with unique customer and vehicle history, enabling them to route the most high-value leads straight to the individual&#8217;s preferred dealership along with a complete snapshot of their wants, needs, and history.<\/li><li><strong>Dealer Performance Management<\/strong> makes it easy to analyze dealership performance by region and monitor lead pipelines. This enables automakers to target their efforts and better coordinate sales agreements, site visits, partner collaborations, demand forecasts, channel incentives, and more.<br><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Leverage industry-specific automation, AI, and analytics for increased productivity and cost savings&nbsp;<\/strong><\/h2>\n\n\n\n<p>Contending with rising prices, supply chain constraints, and heavy investments in electric vehicles, automotive companies need intelligent automation and AI, powerful analytics, and connected data to reduce costs, identify new revenue streams and drive more informed decisions.<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Flow for Automotive<\/strong> provides intelligent automation with click-based configuration and integration tools to simplify the build and delivery of branded and automated experiences like vehicle order status updates or shipment delay notifications to help team members complete more tasks with fewer resources, boost efficiency, and deliver better customer experiences, at scale.<\/li><li><strong>Analytics for Automotive<\/strong> provides automotive companies insights to monitor and improve their business. It comes with purpose-built dashboards that provide a detailed overview of sales and business performance, customer and asset lifecycle, and revenue trends, to efficiently deliver faster and better business outcomes.&nbsp;<\/li><li><strong>Salesforce Genie <\/strong>helps automotive companies unify their customer and vehicle data across all channels and interactions, such as customer inquiries, service requests, and vehicle data into a single, real-time, customer profile.<\/li><\/ul>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"64856-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"921\" height=\"511\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/10\/aut2.jpg?w=921\" alt=\"\" class=\"wp-image-64856\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut2.jpg 921w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut2.jpg?w=300&amp;h=166 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut2.jpg?w=768&amp;h=426 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut2.jpg?w=264&amp;h=146 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut2.jpg?w=500&amp;h=277 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut2.jpg?w=678&amp;h=376 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut2.jpg?w=150&amp;h=83 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut2.jpg?w=348&amp;h=193 348w\" sizes=\"auto, (max-width: 921px) 100vw, 921px\" \/><\/a><figcaption><em>Analytics for Automotive comes with purpose-built dashboards that provide a detailed overview of sales and business performance, customer and asset lifecycle, and revenue trends.<\/em><br><\/figcaption><\/figure><\/div>\n<div id=\"64856-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"921\" height=\"511\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/10\/aut2.jpg?w=921\" alt=\"\" class=\"wp-image-64856\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut2.jpg 921w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut2.jpg?w=300&amp;h=166 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut2.jpg?w=768&amp;h=426 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut2.jpg?w=264&amp;h=146 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut2.jpg?w=500&amp;h=277 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut2.jpg?w=678&amp;h=376 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut2.jpg?w=150&amp;h=83 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/10\/aut2.jpg?w=348&amp;h=193 348w\" sizes=\"auto, (max-width: 921px) 100vw, 921px\" \/><figcaption><em>Analytics for Automotive comes with purpose-built dashboards that provide a detailed overview of sales and business performance, customer and asset lifecycle, and revenue trends.<\/em><br><\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Industry leaders like Astara and Toyota Financial Services are using Salesforce to deliver better customer experiences<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Astara <\/strong>offers a robust portfolio of products and services across car distribution, subscription mobility, connectivity, and data intelligence. \u201cWith Automotive Cloud, we will be able to increase the competitive advantage for our entire mobility ecosystem by connecting customer data and vehicle management together within the same platform,\u201d said Antonio Rodr\u00edguez L\u00f3pez, Chief Strategy and Transformation Officer at Astara. \u201cThis will allow us to deliver the best customer experience and to increase our customers\u2019 lifetime value.\u201d&nbsp;<\/li><li><strong>Toyota Financial Services<\/strong>, is one of the nation\u2019s largest and most highly-rated captive finance companies. \u201cWe are in a new automotive era that requires new innovations to provide our customers with the best experience possible,\u201d said Angela Baker, Digital Information Officer, Agent Experience &amp; Digital Interactions, at Toyota Financial Services. \u201cTechnology like Salesforce\u2019s Automotive Cloud is exciting because it will help us build more meaningful relationships with our customers\u201d <strong><br><\/strong><\/li><\/ul>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--media\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tIntroducing Salesforce Genie\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"http:\/\/salesforce.com\/products\/genie\/overview\/?d=cta-body-promo-4&#038;_gl=1*5vla36*_ga*NzQ0MDA5NjYxLjE2NTE1MjQwMDg.*_ga_3VHBZ2DJWP*MTY2NTY3MDEwMS4xODkuMS4xNjY1NjcwMjg4LjAuMC4w\" target=\"_blank\">\n\t\t\t\t<span>See Product Overview<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t\t\t<\/aside>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Salesforce Partner ecosystem extends the power of Automotive Cloud<\/strong><\/h2>\n\n\n\n<p>Salesforce has an extensive <a href=\"https:\/\/www.salesforce.com\/partners\/\" target=\"_blank\" rel=\"noreferrer noopener\">partner ecosystem<\/a> providing unique expertise and solutions for the automotive industry. Global consulting partners <a href=\"https:\/\/appexchange.salesforce.com\/appxConsultingListingDetail?listingId=a0N30000003Hub3EAC\" target=\"_blank\" rel=\"noreferrer noopener\">Capgemini<\/a>, <a href=\"https:\/\/appexchange.salesforce.com\/appxConsultingListingDetail?listingId=a0N30000001yKpNEAU\" target=\"_blank\" rel=\"noreferrer noopener\">Deloitte Digital<\/a>, <a href=\"https:\/\/appexchange.salesforce.com\/appxConsultingListingDetail?listingId=a0N30000003JBXPEA4\" target=\"_blank\" rel=\"noreferrer noopener\">PwC<\/a>, and <a href=\"https:\/\/appexchange.salesforce.com\/appxConsultingListingDetail?listingId=a0N30000001srGWEAY\" target=\"_blank\" rel=\"noreferrer noopener\">Tata Consultancy Services<\/a> (TCS), and regional consulting partners <a href=\"https:\/\/appexchange.salesforce.com\/appxConsultingListingDetail?listingId=a0N30000009wTj2EAE\" target=\"_blank\" rel=\"noreferrer noopener\">Arlanis Reply<\/a>, <a href=\"https:\/\/appexchange.salesforce.com\/appxConsultingListingDetail?listingId=a0N3u00000OMwjbEAD\" target=\"_blank\" rel=\"noreferrer noopener\">Concentrix<\/a>, <a href=\"https:\/\/appexchange.salesforce.com\/appxConsultingListingDetail?listingId=a0N3000000B5HxSEAV\" target=\"_blank\" rel=\"noreferrer noopener\">EMZ Cloud Solutions<\/a>, <a href=\"https:\/\/appexchange.salesforce.com\/appxConsultingListingDetail?listingId=a0N30000001hSbOEAU\" target=\"_blank\" rel=\"noreferrer noopener\">ForeFront<\/a>, <a href=\"https:\/\/appexchange.salesforce.com\/appxConsultingListingDetail?listingId=a0N30000003GJfnEAG\" target=\"_blank\" rel=\"noreferrer noopener\">Kolekto, an OSF Digital Company<\/a>, <a href=\"https:\/\/appexchange.salesforce.com\/appxConsultingListingDetail?listingId=a0N30000000pug2EAA\" target=\"_blank\" rel=\"noreferrer noopener\">LTI<\/a> and <a href=\"https:\/\/appexchange.salesforce.com\/appxConsultingListingDetail?listingId=a0N30000001rksIEAQ\" target=\"_blank\" rel=\"noreferrer noopener\">TechMahindra<\/a>, specialize in automotive services including online buying, incentive management, aftermarket services and intelligent vehicles, and are prepared to implement these solutions tailored to specific customer needs. In addition, ISV partners \u2013 including <a href=\"https:\/\/www.citnow.com\/us\/\" target=\"_blank\" rel=\"noreferrer noopener\">CitNOW<\/a>, <a href=\"https:\/\/appexchange.salesforce.com\/listingDetail?listingId=a0N4V00000GYOBgUAP\" target=\"_blank\" rel=\"noreferrer noopener\">Otonomo<\/a>, <a href=\"https:\/\/upstream.auto\/resources\/techtalk-salesforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Upstream<\/a> \u2013 are building innovative apps on <a href=\"https:\/\/appexchange.salesforce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AppExchange<\/a>, specialized for the automotive and smart mobility industry to help solve critical business challenges, create connected customer experiences and deliver innovative data-driven revenue streams.<\/p>\n\n\n\n<p>Salesforce has also <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2022\/04\/05\/salesforce-and-formula-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">partnered<\/a> with Formula 1 to power and grow fan engagement for the most prestigious motor racing competition. Through the partnership, F1 is leveraging the Customer 360 to provide greater insight into and understanding of their global fan base to help inform behaviors, communication, and actions with their fans as they engage with the sport, while bringing them closer to the action than ever before.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>More Information<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>To learn more about Salesforce Genie, click <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/customer-data-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li><li>To read more about Salesforce\u2019s Trends in Automotive Report click <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-automotive-research-ev-future\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li><li>To read more about what our partners specializing in automotive services are doing, click <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-automotive-cloud-implementation-partners\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp;<\/li><li>To read more about how Salesforce and Formula 1 are partnering to power and grow fan engagement for one of the most prestigious motor racing competitions, click <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2022\/04\/05\/salesforce-and-formula-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About Salesforce Automotive Cloud<\/strong><\/h3>\n\n\n\n<p>Salesforce Automotive Cloud delivers relevant, tailored solutions for automakers, dealers, and auto finance groups to provide connected digital experiences for employees and customers. Driver 360 is the backbone of Automotive Cloud, providing a tailored Customer 360 platform for automotive companies. Building on the Driver 360, Automotive Cloud provides industry-specific solutions to action customer and vehicle data through marketing, sales, service, and more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-availability\"><strong>Availability<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/products\/automotive-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Automotive Cloud<\/a> will be generally available globally on Oct. 17, 2022.&nbsp;<br>Please see <a href=\"http:\/\/www.deloitte.com\/us\/about\" target=\"_blank\" rel=\"noreferrer noopener\">www.deloitte.com\/us\/about<\/a> for a detailed description of our legal structure.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Powered by Driver 360, Automotive Cloud delivers real-time personalization and insights across the entire customer and vehicle lifecycle 93% of auto industry leaders agree first-party data will help substantially improve the customer experience overall \u2013 whether during the vehicle browsing, purchasing, financing, or post-purchase phase.&nbsp; Automotive Cloud, powered by Driver 360, creates a single view [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":64854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[3976,3977],"sf_theme":[3985],"sf_topic":[3986],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[3992],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-64857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-announcements","sf_content_type-news-announcements-product","sf_theme-digital-transformation","sf_topic-digital-transformation","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Salesforce Automotive Cloud Helps the Industry Deliver on the Promise of Connected Vehicles and Next-Gen Customer Experiences - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-announces-automotive-cloud-driver360\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Salesforce Automotive Cloud Helps the Industry Deliver on the Promise of Connected Vehicles and Next-Gen Customer Experiences\" \/>\n<meta property=\"og:description\" content=\"Powered by Driver 360, Automotive Cloud delivers real-time personalization and insights across the entire customer and vehicle lifecycle 93% of auto industry leaders agree first-party data will help substantially improve the customer experience overall \u2013 whether during the vehicle browsing, purchasing, financing, or post-purchase phase.&nbsp; 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