{"id":64883,"date":"2022-09-21T06:00:00","date_gmt":"2022-09-21T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=64883"},"modified":"2022-12-07T18:37:13","modified_gmt":"2022-12-07T18:37:13","slug":"salesforce-genie-marketing-cloud-innovations-dreamforce22","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-genie-marketing-cloud-innovations-dreamforce22\/","title":{"rendered":"Powered by Salesforce Genie, Marketing Cloud Unveils Real-Time Customer Data Platform Innovations"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><em>Salesforce Customer Data Platform, Engagement, and Intelligence innovations, powered by Genie, turn data into customer magic<\/em><\/li><li><em>Companies like Build-A-Bear and Grammarly are creating real-time, personalized customer experiences at scale with Marketing Cloud<\/em><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>At <a href=\"https:\/\/www.salesforce.com\/dreamforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dreamforce \u201822<\/a>, Salesforce introduced new innovations for <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a> that deliver real-time personalized moments, automation across every channel, and intelligent marketing and enterprise analytics in one platform. These innovations are powered by <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2022\/09\/20\/genie-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Genie<\/a>, a new, hyperscale real-time data platform that turns data into customer magic, delivering seamless, highly personalized experiences across sales, service, marketing, and commerce that continuously adapt to changing customer information and needs in real time.<\/p>\n\n\n\n<p>For marketers, making every moment count is more challenging than ever, with economic headwinds driving tighter margins and ad spend declining &#8211; this July saw spend dip <a href=\"https:\/\/www.insiderintelligence.com\/content\/july-was-worst-month-ad-spending-2-years?ecid=NL1001&amp;utm_campaign=eDaily+8.19.2022&amp;utm_medium=email&amp;utm_source=Triggermail&amp;utm_term=eMarketer+Daily+CORE%2fEMEA+(Mon-Fri)\" target=\"_blank\" rel=\"noreferrer noopener\">13% YoY<\/a>. And, with new <a href=\"https:\/\/www.salesforce.com\/blog\/apple-privacy-changes\/\" target=\"_blank\" rel=\"noreferrer noopener\">data privacy<\/a> changes and the fast-approaching <a href=\"https:\/\/www.salesforce.com\/blog\/cookieless-data-driven-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">cookieless future<\/a>, brands must reimagine their data strategy now to deliver the real-time magical moments customers crave, while optimizing performance and spend to efficiently drive growth.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-background\" style=\"background-color:#f4f6f9\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"has-medium-font-size wp-block-heading\" id=\"h-the-top-news-from-dreamforce-2022\">The Top News from Dreamforce 2022<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/k4GTAs3QVwwdLgu9Dh7Wb7.jpg\"  data-uuid=\"k4GTAs3QVwwdLgu9Dh7Wb7\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em>Salesforce&#8217;s Cary Chow breaks down the biggest news from Dreamforce 2022<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p>&#8220;Unifying data is essential to understanding our customers\u2019 preferences and delivering personalized experiences,\u201d said Sharon Price John, CEO, Build-A-Bear. \u201cWith Salesforce, we are able to create a single source of truth and personalize every moment with our customers at scale, in real time.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-feature-information\">Feature Information<\/h2>\n\n\n\n<p><strong>Personalize moments in real time with Customer Data Platform&nbsp;<\/strong><\/p>\n\n\n\n<p>New Customer Data Platform innovations make it easy for companies to build customer relationships with real-time customer magic, making customers more loyal and marketers more productive and efficient.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Customer Data Platform, powered by Salesforce Genie:<\/strong> Now, marketers can connect real-time data across Salesforce and external data through <a href=\"https:\/\/www.mulesoft.com\/platform\/enterprise-integration?&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=g-brands-na-search-mulesoft-exact-match&amp;utm_term=mulesoft&amp;utm_content=g-e-c&amp;gclid=Cj0KCQjwvZCZBhCiARIsAPXbajvFIySbNBZfEQ5uAEVI8SVsvkQl4jKKzhcAqFehaFFxzHdd3DBwk40aAhI0EALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noreferrer noopener\">Mulesoft<\/a>, <a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=c360_a_connectors.htm&amp;language=en_US&amp;type=5\" target=\"_blank\" rel=\"noreferrer noopener\">native connectors<\/a>, and Salesforce <a href=\"https:\/\/appexchange.salesforce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AppExchange<\/a>. This allows marketers to easily create smarter segments, up to 30x faster, to engage customers with the right message, at the right time across channels, using real-time data and insights, while leveraging all of Salesforce <a href=\"https:\/\/www.salesforce.com\/news\/stories\/genie-product-innovations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Genie\u2019s new strategic partnerships<\/a>.<\/li><li><strong>Genie and Personalization Real-Time Integration: <\/strong>Fueling unified customer profiles with accurate, timely data is critical to delivering memorable, relevant experiences. With enhanced, real-time integration between <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/customer-data-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud Customer Data Platform<\/a> and <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/customer-interaction\/\" target=\"_blank\" rel=\"noreferrer noopener\">Personalization<\/a>, marketing teams can use Genie data and their real-time customer graph to deliver AI-driven tailored recommendations in the moment, and alter those offers as real-time data updates each customer&#8217;s unified profile.<\/li><li><strong>Customer Data Platform Data Recipes &amp; Transforms: <\/strong>New high-scale data transformation capabilities allow customers to ingest and unify data faster from anywhere within CDP using out-of-the-box, pre-built connectors to third-party data sources like AWS Redshift and Microsoft Azure. Incoming data can then be normalized or harmonized with other data sources using a drag-and-drop builder, native machine learning, and SQL-based transforms to aggregate, enrich, and process data at scale, saving countless hours of manual data preparation.<\/li><li><strong>The New AppExchange <\/strong><a href=\"https:\/\/appexchange.salesforce.com\/mktcollections\/cloud-collections\/customerdataplatform\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Genie Collection<\/strong><\/a> features 18 Genie partners for Customer Data Platform with apps and experts that help companies automate relevant advertising, enrich customer profiles, and extend the power of real-time data with Salesforce.\u00a0\u00a0<\/li><\/ul>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"64880-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"574\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Real-Time-Personalization.jpg?w=1024\" alt=\"\" class=\"wp-image-64880\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Personalization.jpg 3012w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Personalization.jpg?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Personalization.jpg?w=768&amp;h=430 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Personalization.jpg?w=1024&amp;h=574 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Personalization.jpg?w=1536&amp;h=861 1536w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Personalization.jpg?w=2048&amp;h=1148 2048w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Personalization.jpg?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Personalization.jpg?w=500&amp;h=280 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Personalization.jpg?w=678&amp;h=380 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Personalization.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Personalization.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Personalization.jpg?w=344&amp;h=193 344w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Personalization.jpg?w=1218&amp;h=683 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Marketers can now automate real-time customer engagement across channels with Salesforce\u2019s Customer Data Platform and Marketing Cloud Engagement\n<\/figcaption><\/figure><\/div>\n<div id=\"64880-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"3012\" height=\"1688\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Real-Time-Personalization.jpg?w=1024\" alt=\"\" class=\"wp-image-64880\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Personalization.jpg 3012w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Personalization.jpg?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Personalization.jpg?w=768&amp;h=430 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Personalization.jpg?w=1024&amp;h=574 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Personalization.jpg?w=1536&amp;h=861 1536w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Personalization.jpg?w=2048&amp;h=1148 2048w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Personalization.jpg?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Personalization.jpg?w=500&amp;h=280 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Personalization.jpg?w=678&amp;h=380 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Personalization.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Personalization.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Personalization.jpg?w=344&amp;h=193 344w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Personalization.jpg?w=1218&amp;h=683 1218w\" sizes=\"auto, (max-width: 3012px) 100vw, 3012px\" \/><figcaption>Marketers can now automate real-time customer engagement across channels with Salesforce\u2019s Customer Data Platform and Marketing Cloud Engagement\n<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Automate engagement across every channel<\/strong><\/p>\n\n\n\n<p>New Marketing Cloud innovations help customers save time and spend with automated engagement across email, web, mobile, and more.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Real-Time Journey Orchestration:<\/strong> This innovation enables marketers to respond immediately to user activities to increase conversion and cost-efficiency. Marketers can also now automate real-time customer engagement across every channel with Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/customer-data-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Data Platform<\/a> and <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud Engagement<\/a> to trigger relevant journeys with real-time data and expanded personalization attributes, such as location, loyalty status, interests, or previous purchases.<\/li><li><strong>Account Engagement API Enhancements &amp; External Actions: <\/strong>This allows B2B marketing and sales teams to work together to grow pipeline, drive efficiency, and reduce costs with a more flexible and scalable API that enables new integrations with Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/customer-data-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Data Platform<\/a> and external segmentation tools. Now, marketers can create and share segments with CDP, leverage a richer set of account attributes for personalization, and activate engagement across channels using Salesforce and third-party platforms.<\/li><\/ul>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"64881-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"997\" height=\"564\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Real-Time-Journey-Orchestration.png?w=997\" alt=\"\" class=\"wp-image-64881\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Journey-Orchestration.png 997w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Journey-Orchestration.png?w=300&amp;h=170 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Journey-Orchestration.png?w=768&amp;h=434 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Journey-Orchestration.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Journey-Orchestration.png?w=500&amp;h=283 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Journey-Orchestration.png?w=678&amp;h=384 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Journey-Orchestration.png?w=150&amp;h=85 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Journey-Orchestration.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Journey-Orchestration.png?w=341&amp;h=193 341w\" sizes=\"auto, (max-width: 997px) 100vw, 997px\" \/><\/a><figcaption>Real Time Journey Orchestration enables marketers to respond immediately to user activities to increase conversion and cost-efficiency \u2013 like sending birthday promotions.\n<\/figcaption><\/figure><\/div>\n<div id=\"64881-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"997\" height=\"564\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Real-Time-Journey-Orchestration.png?w=997\" alt=\"\" class=\"wp-image-64881\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Journey-Orchestration.png 997w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Journey-Orchestration.png?w=300&amp;h=170 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Journey-Orchestration.png?w=768&amp;h=434 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Journey-Orchestration.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Journey-Orchestration.png?w=500&amp;h=283 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Journey-Orchestration.png?w=678&amp;h=384 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Journey-Orchestration.png?w=150&amp;h=85 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Journey-Orchestration.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/Real-Time-Journey-Orchestration.png?w=341&amp;h=193 341w\" sizes=\"auto, (max-width: 997px) 100vw, 997px\" \/><figcaption>Real Time Journey Orchestration enables marketers to respond immediately to user activities to increase conversion and cost-efficiency \u2013 like sending birthday promotions.\n<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<p>&#8220;Grammarly is dedicated to improving our customers&#8217; lives by improving communication,\u201d said Kylia Combs, Head of Brand Marketing, Grammarly. \u201cBy using Salesforce, we can more effectively target the right people with the right message, at the right time, and in the right channel.&#8221;<\/p>\n\n\n\n<p><strong>Optimize marketing performance with intelligent insights<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Intelligence Database Exports:<\/strong> With <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/marketing-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud Intelligence\u2019s<\/a> expert-built data preparation capabilities, customers can automate complex marketing and advertising data integration and export it into their data warehouse and data consumption tools of choice, such as Snowflake for data storage and <a href=\"https:\/\/www.tableau.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau<\/a> for visualization. With these capabilities, companies can enhance enterprise analytics with marketing insights, customer journey analytics, and advanced media mix modeling to maximize business impact.<\/li><\/ul>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"64882-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/MC-Intelligence-Database-Exports.png?w=1024\" alt=\"\" class=\"wp-image-64882\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/MC-Intelligence-Database-Exports.png 1920w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/MC-Intelligence-Database-Exports.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/MC-Intelligence-Database-Exports.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/MC-Intelligence-Database-Exports.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/MC-Intelligence-Database-Exports.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/MC-Intelligence-Database-Exports.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/MC-Intelligence-Database-Exports.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/MC-Intelligence-Database-Exports.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/MC-Intelligence-Database-Exports.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/MC-Intelligence-Database-Exports.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/MC-Intelligence-Database-Exports.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/MC-Intelligence-Database-Exports.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/MC-Intelligence-Database-Exports.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>With Marketing Cloud Intelligence Database Exports, companies can enhance enterprise analytics with marketing insights and unlock deeper insights to maximize business impact.\n<\/figcaption><\/figure><\/div>\n<div id=\"64882-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/MC-Intelligence-Database-Exports.png?w=1024\" alt=\"\" class=\"wp-image-64882\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/MC-Intelligence-Database-Exports.png 1920w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/MC-Intelligence-Database-Exports.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/MC-Intelligence-Database-Exports.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/MC-Intelligence-Database-Exports.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/MC-Intelligence-Database-Exports.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/MC-Intelligence-Database-Exports.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/MC-Intelligence-Database-Exports.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/MC-Intelligence-Database-Exports.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/MC-Intelligence-Database-Exports.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/MC-Intelligence-Database-Exports.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/MC-Intelligence-Database-Exports.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/MC-Intelligence-Database-Exports.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/09\/MC-Intelligence-Database-Exports.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption>With Marketing Cloud Intelligence Database Exports, companies can enhance enterprise analytics with marketing insights and unlock deeper insights to maximize business impact.\n<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--media\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tIntroducing Salesforce Genie\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"http:\/\/salesforce.com\/products\/genie\/overview\/?d=cta-body-promo-4\" target=\"_blank\">\n\t\t\t\t<span>SEE PRODUCT OVERVIEW<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t\t\t<\/aside>\n\n\n\n\n<h4 class=\"wp-block-heading\">Availability<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.salesforce.com\/products\/genie\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Genie<\/a> is generally available today.<\/li><li><a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/customer-data-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Data Platform<\/a>&nbsp;is generally available today.<\/li><li><a href=\"https:\/\/appexchange.salesforce.com\/mktcollections\/cloud-collections\/customerdataplatform\" target=\"_blank\" rel=\"noreferrer noopener\">AppExchange Partner Apps<\/a> for Customer Data Platform are generally available today.<\/li><li>Genie Data Prep Recipes and Transforms will be generally available in Spring 2023.<\/li><li>First-party advertising with Amazon Ads will be generally available in Summer 2023.<\/li><li>Genie Real-time Journey Orchestration will be generally available in Summer 2023.<\/li><li>Genie and Personalization Real-Time Integration will be generally available in the second half of 2023.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">More Information<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>See <a href=\"http:\/\/www.salesforce.com\/plus\/experience\/Dreamforce_2022\/series\/Best_of_Dreamforce\/episode\/episode-s1e8\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Genie<\/a> and Marketing Cloud in action at Dreamforce 2022 on <a href=\"https:\/\/www.salesforce.com\/plus\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce+<\/a>.<\/li><li>Learn more about <a href=\"https:\/\/www.salesforce.com\/products\/genie\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Genie<\/a> and <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>.<\/li><li>Learn more about the apps and experts in the <a href=\"http:\/\/sfdc.co\/geniecollection\" target=\"_blank\" rel=\"noreferrer noopener\">AppExchange Genie Collection<\/a>.<\/li><li>Follow <a href=\"https:\/\/twitter.com\/salesforce?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" target=\"_blank\" rel=\"noreferrer noopener\">@salesforce<\/a> and <a href=\"https:\/\/twitter.com\/marketingcloud?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" target=\"_blank\" rel=\"noreferrer noopener\">@marketingcloud<\/a> on Twitter.<\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce Customer Data Platform, Engagement, and Intelligence innovations, powered by Genie, turn data into customer magic Companies like Build-A-Bear and Grammarly are creating real-time, personalized customer experiences at scale with Marketing Cloud At Dreamforce \u201822, Salesforce introduced new innovations for Marketing Cloud that deliver real-time personalized moments, automation across every channel, and intelligent marketing and [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":64879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[3976,3977],"sf_theme":[3985],"sf_topic":[3986,3980,4056],"sf_product":[4001],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[3992],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-64883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-announcements","sf_content_type-news-announcements-product","sf_theme-digital-transformation","sf_topic-digital-transformation","sf_topic-dreamforce","sf_topic-marketing","sf_product-marketing-cloud","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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