{"id":64937,"date":"2022-09-19T07:00:00","date_gmt":"2022-09-19T14:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=64937"},"modified":"2022-11-03T09:20:30","modified_gmt":"2022-11-03T16:20:30","slug":"salesforce-commerce-marketplace-for-ecommerce-growth","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-commerce-marketplace-for-ecommerce-growth\/","title":{"rendered":"Salesforce Commerce Marketplace Helps Unlock New Revenue Channels and Relationships"},"content":{"rendered":"\n<p>Following the successful <a href=\"https:\/\/atonit.digital\/blog\/announcement\" target=\"_blank\" rel=\"noreferrer noopener\">acquisition<\/a> of marketplace management solution Atonit, Salesforce today announced the general availability of <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/commerce-marketplace\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Marketplace<\/a>, a solution that enables online commerce companies from any industry to quickly create, manage, and scale a unique, digital marketplace on <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Cloud<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>Why it\u2019s relevant: <\/strong>Marketplaces offer online retailers an opportunity to gather first-party data, drive hyper-personalized digital experiences, and new, relevant products to their customers.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>In <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-ecommerce-trends-2022\/\">the State of Commerce report<\/a>, 37% of commerce organizations say that launching their own marketplace is a priority over the next two years.&nbsp;<\/li><li>This growth extends beyond standard retail and consumer goods brands with 45% of insurance or banking companies prioritizing building their own digital marketplace, according to the same report.<\/li><\/ul>\n\n\n\n<p><strong>Innovation in Action: <\/strong>With Commerce Marketplace, brands can:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Diversify revenue streams<\/strong> by leveraging third-party sellers to<strong> <\/strong>fill in gaps in a product catalog without the associated costs of manufacturing inventory.&nbsp;For example, a cosmetics company can offer hair care products and tools from other brands to serve the diverse beauty needs of shoppers.<\/li><li><strong>Boost profitability<\/strong> through earning commissions from third-party sellers on their marketplace channel. For example, a bank could earn commissions on sales made through its marketplace loyalty program partners for entertainment and travel.<\/li><li><strong>Reduce inventory risk<\/strong> and avoid the potential of out-of-stock products by offering alternatives from other companies or relevant brands. If a retail company is experiencing supply chain disruptions on a line of boots, they can showcase similar boots or even the same brand from third-party sellers.<\/li><li><strong>Build a one-stop shop <\/strong>for customers with an encompassing view of all their products in a single cart \u2014 including shipping estimates \u2014 regardless of the seller.&nbsp;A woman\u2019s apparel company, for example, could offer an \u201cendless aisle\u201d by selling more categories outside of their typical products, like electronics or sustainable home goods.<\/li><li><strong>Gain customer insights and loyalty <\/strong>with opportunities to gather additional first-party data from search and shopping behaviors on newly-offered products and services. A fitness brand can determine a customer\u2019s level of interest in new exercise classes based on their purchases made through its fitness gear marketplace.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>The Salesforce perspective: <\/strong>\u201cFrom financial services to consumer goods, businesses in every industry can benefit from marketplace capabilities. Commerce Marketplace makes it easier for shoppers to find and discover products related to the ones they already love while helping online retailers unlock new revenue channels and new relationships,\u201d said Scot Gillespie, GM of Commerce Cloud.<\/p>\n\n\n\n<p><strong>The customer perspective: <\/strong>\u201cWe\u2019re excited about the opportunity presented by Salesforce\u2019s new Commerce Marketplace as we seek out new avenues to retain and maintain relevance with our customers. Having already leveraged the power of Salesforce in the past, we are confident in the company\u2019s robust set of connected commerce solutions and believe Commerce Marketplace will enable us to scale the power of our brand, both for our current customers and for future partners,\u201d said Fernanda Sanzovo Prado, Management Board at Ja\u00fa Serve Supermercados, a Brazilian supermarket chain.<\/p>\n\n\n\n<p><strong>Explore More:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Learn the ins and outs of Commerce Marketplace <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/commerce-marketplace\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li><li>Find more information on Salesforce Commerce Cloud <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Following the successful acquisition of marketplace management solution Atonit, Salesforce today announced the general availability of Commerce Marketplace, a solution that enables online commerce companies from any industry to quickly create, manage, and scale a unique, digital marketplace on Commerce Cloud.&nbsp; Why it\u2019s relevant: Marketplaces offer online retailers an opportunity to gather first-party data, drive [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":64936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[4142],"sf_theme":[3985],"sf_topic":[4048,3986],"sf_product":[3997],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[3992],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-64937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-highlights","sf_theme-digital-transformation","sf_topic-commerce","sf_topic-digital-transformation","sf_product-commerce-cloud","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Commerce Marketplace Helps Unlock New Revenue Channels and Relationships - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-commerce-marketplace-for-ecommerce-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Commerce Marketplace Helps Unlock New Revenue Channels and Relationships\" \/>\n<meta property=\"og:description\" content=\"Following the successful acquisition of marketplace management solution Atonit, Salesforce today announced the general availability of Commerce Marketplace, a solution that enables online commerce companies from any industry to quickly create, manage, and scale a unique, digital marketplace on Commerce Cloud.&nbsp; 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