{"id":65263,"date":"2022-06-21T08:58:00","date_gmt":"2022-06-21T15:58:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=65263"},"modified":"2022-11-17T16:54:09","modified_gmt":"2022-11-18T00:54:09","slug":"salesforce-chief-trust-officer-vikram-rao","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-chief-trust-officer-vikram-rao\/","title":{"rendered":"Salesforce&#8217;s New Security Chief Focuses on Secure Innovation and Building Trust"},"content":{"rendered":"\n<p>Salesforce recently named <a href=\"https:\/\/www.linkedin.com\/in\/vikram-rao-9b82713\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vikram Rao<\/a>, formerly EVP of Security Engineering, as its Chief Trust Officer. In this role, Rao partners with customers to navigate an <a href=\"https:\/\/www.verizon.com\/business\/resources\/reports\/dbir\/\" target=\"_blank\" rel=\"noreferrer noopener\">escalating threat landscape<\/a>, deploy security best practices, and empower organizations everywhere to leverage trust as a key enabler of innovation in a digital economy.&nbsp;<\/p>\n\n\n\n<p><strong>Why it\u2019s important: <\/strong>Trust has real <a href=\"https:\/\/www.bcg.com\/publications\/2022\/trust-index-analyzing-companies-trustworthiness\" target=\"_blank\" rel=\"noreferrer noopener\">economic value<\/a>, driving both <a href=\"https:\/\/www.salesforce.com\/news\/stories\/customer-engagement-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">consumer engagement<\/a> and brand loyalty. As digital transformations reshape every industry, the definition of trust has also evolved \u2014 elevated from basic <a href=\"https:\/\/www.google.com\/search?q=cyber+hygiene+salesforce&amp;rlz=1C5GCEM_enUS1008US1008&amp;oq=cyber+hygiene+salesforce+&amp;aqs=chrome..69i57j0i433i512j0i512l3j69i60l3.3080j0j4&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_blank\" rel=\"noreferrer noopener\">cyber hygiene<\/a> to building trust with consumers at every digital touchpoint. <a href=\"https:\/\/www.retailtouchpoints.com\/topics\/personalization\/balancing-privacy-and-personalization-the-key-to-customer-loyalty\" target=\"_blank\" rel=\"noreferrer noopener\">Balancing security and privacy<\/a> to enhance the customer experience is key to building lasting brand loyalty.&nbsp;<\/p>\n\n\n\n<p><strong>In Rao\u2019s own words:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u201cMy mission is to push our customers beyond nailing the basics of cybersecurity and into a sharper, more sophisticated focus on digital trust. The modern consumer needs to know that organizations can be trusted with their digital fingerprint \u2014 that their data is stored, processed, and forgotten, if necessary, on their terms. Brands who don\u2019t meet that bar will see their customers go to competitors who do.\u201d&nbsp;<\/li><li>\u201cIt will be one of my top priorities to work across our entire ecosystem \u2014 including customers and strategic partners \u2014 so that Salesforce can empower our customers to deliver that new level of digital trust and stay ahead of the curve.\u201d&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>Zoom out: <\/strong>Under Rao\u2019s leadership, the Salesforce security organization is also helping customers recognize security as an enabler of innovation. To better support customers with an ever-increasing need to accelerate innovation, Rao\u2019s security organization is a close partner to product engineering teams.<\/p>\n\n\n\n<p>\u201cTrust is about our customers being able to depend on us in every way, from securing their data to relying on our products to do what they are supposed to do and when they need them to,\u201d said Rao. \u201cBy building security into everything we do \u2013 not just as a layer on top \u2014 we can better foster secure innovation and continually raise the bar for our customers and the entire industry.\u201d&nbsp;<\/p>\n\n\n\n<p><strong>The big picture: <\/strong>The critical nature of cybersecurity is a team sport that extends beyond Salesforce and its customers to the wider business community. Rao has worked closely with strategic partners like Google and Okta to build industry-wide guidance in the <a href=\"https:\/\/security.googleblog.com\/2021\/10\/launching-collaborative-minimum.html\" target=\"_blank\" rel=\"noreferrer noopener\">Minimum Viable Secure Product (MVSP)<\/a>. Going forward, he\u2019ll also partner with the World Economic Forum (WEF) and the <a href=\"https:\/\/www.cisa.gov\/mfa\" target=\"_blank\" rel=\"noreferrer noopener\">Cybersecurity &amp; Infrastructure Security Agency (CISA)<\/a> to drive collaboration between the public and private sectors, bolstering cyber resilience globally.&nbsp;<\/p>\n\n\n\n<p><strong>Explore further: <\/strong>Find more of Rao\u2019s insights on cyber resilience and public-private partnerships <a href=\"https:\/\/www.weforum.org\/agenda\/authors\/vikram-rao\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce recently named Vikram Rao, formerly EVP of Security Engineering, as its Chief Trust Officer. In this role, Rao partners with customers to navigate an escalating threat landscape, deploy security best practices, and empower organizations everywhere to leverage trust as a key enabler of innovation in a digital economy.&nbsp; Why it\u2019s important: Trust has real [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":65262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[3994],"sf_theme":[3985],"sf_topic":[3986,4069],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4088],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-65263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-snapshots","sf_theme-digital-transformation","sf_topic-digital-transformation","sf_topic-trust","sf_location-uki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce&#039;s New Security Chief Focuses on Secure Innovation and Building Trust - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-chief-trust-officer-vikram-rao\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce&#039;s New Security Chief Focuses on Secure Innovation and Building Trust\" \/>\n<meta property=\"og:description\" content=\"Salesforce recently named Vikram Rao, formerly EVP of Security Engineering, as its Chief Trust Officer. In this role, Rao partners with customers to navigate an escalating threat landscape, deploy security best practices, and empower organizations everywhere to leverage trust as a key enabler of innovation in a digital economy.&nbsp; Why it\u2019s important: Trust has real [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-chief-trust-officer-vikram-rao\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-21T15:58:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-18T00:54:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/06\/VikramRao_CheifSecurity.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-chief-trust-officer-vikram-rao\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-chief-trust-officer-vikram-rao\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Salesforce&#8217;s New Security Chief Focuses on Secure Innovation and Building Trust\",\"datePublished\":\"2022-06-21T15:58:00+00:00\",\"dateModified\":\"2022-11-18T00:54:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-chief-trust-officer-vikram-rao\/\"},\"wordCount\":448,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-chief-trust-officer-vikram-rao\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/06\/VikramRao_CheifSecurity.jpg\",\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-chief-trust-officer-vikram-rao\/\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-chief-trust-officer-vikram-rao\/\",\"name\":\"Salesforce's New Security Chief Focuses on Secure Innovation and Building Trust - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-chief-trust-officer-vikram-rao\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-chief-trust-officer-vikram-rao\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/06\/VikramRao_CheifSecurity.jpg\",\"datePublished\":\"2022-06-21T15:58:00+00:00\",\"dateModified\":\"2022-11-18T00:54:09+00:00\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-chief-trust-officer-vikram-rao\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-chief-trust-officer-vikram-rao\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/06\/VikramRao_CheifSecurity.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2022\/06\/VikramRao_CheifSecurity.jpg\",\"width\":1200,\"height\":675,\"caption\":\"vikram rao\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/\",\"name\":\"Salesforce\",\"description\":\"Get the latest Salesforce press releases, announcements, stories, and media contacts. 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