{"id":66712,"date":"2023-02-22T06:00:00","date_gmt":"2023-02-22T06:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=66712"},"modified":"2023-04-21T12:18:44","modified_gmt":"2023-04-21T11:18:44","slug":"data-skills-research","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/data-skills-research\/","title":{"rendered":"71% of UK Business Leaders Believe Data Reduces Uncertainty and Drives Better Decisions \u2014 So Why Aren\u2019t They Using It?"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>More than 7 in 10 UK business leaders say data is critical in decision-making at their organisation today<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>However, they also cite challenges in using it \u2014 almost half of business leaders lack understanding of data because it\u2019s complex or not accessible enough<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>59% of companies plan to continue or increase spending on data skills and training for employees to close the gap<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>A new survey of more than 1,000 UK business leaders reveals that while they know using data is important to their business, the vast majority aren\u2019t harnessing its power for better decision-making and business results.<\/p>\n\n\n\n<p>According to Salesforce&#8217;s <em>Untapped Data Research<\/em>, business leaders are struggling to put data into practice to quickly make strategic business decisions and navigate economic uncertainties because they can&#8217;t make sense of it. 9,837 business leaders and decision-makers were surveyed globally.<\/p>\n\n\n\n<p>With the proper training on data skills, data can help business leaders make better decisions, earn trust, and reduce uncertainty \u2014 even amid challenging times.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-companies-aren-t-tapping-their-data-s-potential\">Companies aren\u2019t tapping their data\u2019s potential&nbsp;<\/h2>\n\n\n\n<p>UK companies see value in using data to drive business decisions, especially in times of uncertainty:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Today, more than 7 in 10 (72%) business leaders say data is critical in decision-making at their organisation. This compares with 8 in 10 (80%) globally.<\/li>\n\n\n\n<li>71% agree that data helps reduce uncertainty and make more accurate decisions in business conversations (73% globally).<\/li>\n<\/ul>\n\n\n\n<p>While companies agree about the advantages of using data, there\u2019s a clear disconnect from how they\u2019re actually using it in practice. For example, a majority of companies aren\u2019t actually using their data to make critical business decisions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Two-thirds (66%) of business leaders are not using data to decide on pricing in line with economic conditions, such as inflation (67% globally).<\/li>\n\n\n\n<li>Only 26% are using data to inform their strategy when launching in new markets (29% globally).<\/li>\n<\/ul>\n\n\n\n<p>There are also missed opportunities for UK companies to use their data to drive company values:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>8 in 10 (80%) business leaders are not using data to inform their organisation&#8217;s diversity and inclusion policies (79% globally).<\/li>\n<\/ul>\n\n\n\n<p>Only 19% of business leaders are using data to help guide their climate targets (17% globally).<\/p>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/UntappedDataEmbedsQ11\/CompaniesArentLeveragingDatatoDriveImportantBusinessDecisions?:language=en-US&#038;:display_count=n&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Data creates efficiency and trust amid uncertainty<\/h2>\n\n\n\n<p>When integrated and leveraged correctly, data has huge potential to build efficiency and trust among both customers and employees:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>65% of UK business leaders think data keeps people focused on the things that matter and that are relevant to the business (72% globally).<\/li>\n\n\n\n<li>64% agree data helps accelerate decision-making (73% globally).<\/li>\n\n\n\n<li>Two-thirds (66%) believe that data builds trust in business conversations (73% globally).<\/li>\n\n\n\n<li>More than half (57%) think that data helps minimise the influence of personal opinions or egos in a business conversation (66% globally).<\/li>\n<\/ul>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/DataDrivesBusinessDecisionsandTrust\/DataDrivesBusinessDecisionsandTrust?:language=en-US&#038;:display_count=n&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-companies-need-to-close-the-data-skills-gap-to-realize-data-value\"><strong>Companies need to close the data skills gap to realize data value<\/strong><\/h2>\n\n\n\n<p>UK business leaders report being paralysed by the influx of data, their knowledge of how to best operationalise it, and how to use it to invest strategically going forward:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Almost half (49%) of business leaders cite a lack of understanding of data because it is too complex or not accessible enough (41% globally).<\/li>\n\n\n\n<li>More than one-third (34%) of business leaders cite the lack of ability to generate insights from data (33% globally).<\/li>\n\n\n\n<li>More than one-third (34%) are overwhelmed by the amount of data, which is expected to more than<a href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=US49018922\"> double in size<\/a> by 2026 (30% globally).<\/li>\n<\/ul>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/UntappedDataEmbedsQ16\/BarrierstoUnlockingDataValue?:language=en-US&#038;:display_count=n&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<p>To address these concerns, 59% of companies are planning to continue or increase spending on data skills development and training for employees. This compares with 73% globally.&nbsp;<\/p>\n\n\n\n<p>Data literacy training for employees can establish a data culture that supports business goals and improves resilience during the tough economic climate.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Business leaders are experiencing one of the toughest economic markets of our time, but they have an untapped advantage for better decision-making: their data.<\/p>\n<cite>Juan Perez, Chief Information Officer, Salesforce<\/cite><\/blockquote>\n\n\n\n<p>\u201cBusiness leaders are experiencing one of the toughest economic markets of our time, but they have an untapped advantage for better decision-making: their data,\u201d said Juan Perez, Chief Information Officer, Salesforce.<\/p>\n\n\n\n<p>\u201cThe secret to driving true insights is marrying data with analytics. A combination of data, analytics, and the necessary data skills enables companies to maximize their technology investments and uncover opportunities that drive business strategy and strengthen customer trust,\u201d said Perez.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tLearn how to build and automate data-driven apps.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/trailblazerdx\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>REGISTER FOR TRAILBLAZERDX<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h4 class=\"wp-block-heading\">More information:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read how <a href=\"https:\/\/www.salesforce.com\/news\/stories\/what-is-decision-intelligence\" target=\"_blank\" rel=\"noreferrer noopener\">decision intelligence<\/a> can help everyone make data-driven decisions that benefit the organization.<\/li>\n\n\n\n<li>Register for <a href=\"https:\/\/www.salesforce.com\/tableau-conference\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau Conference 2023<\/a>, the annual data event of the year happening May 9-11, 2023.<\/li>\n\n\n\n<li>Learn about <a href=\"https:\/\/www.tableau.com\/learn\/pledgefordata\" target=\"_blank\" rel=\"noreferrer noopener\">free data skills programs<\/a>, including data literacy training for individuals and a guide for organizations.<\/li>\n\n\n\n<li>Discover how to deliver success now with <a href=\"https:\/\/www.salesforce.com\/blog\/what-is-salesforce-genie\/\" target=\"_blank\" rel=\"noreferrer noopener\">real-time data<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Research methodology<\/h4>\n\n\n\n<p>Salesforce conducted this global survey in partnership with YouGov in September 2022. The total sample size was 9,837 business leaders and decision-makers, including top- and mid-level managers, directors, chief executives, partners, and owners at companies of all sizes and sectors in the following countries: Singapore (1,102), India (1,095), Australia (1,072), Japan (1,026), U.K. (1,011), U.S. (1,010), France (1,008), Germany (1,005), Brazil (1,004), and Mexico (504). The figures are representative of adult populations (aged 18+).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than 7 in 10 UK business leaders say data is critical in decision-making at their organisation today However, they also cite challenges in using it \u2014 almost half of business leaders lack understanding of data because it\u2019s complex or not accessible enough 59% of companies plan to continue or increase spending on data skills [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":66711,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[3994],"sf_theme":[3985],"sf_topic":[4051],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4088],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-66712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-snapshots","sf_theme-digital-transformation","sf_topic-analytics","sf_location-uki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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