{"id":66957,"date":"2023-03-22T06:01:00","date_gmt":"2023-03-22T06:01:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=66957"},"modified":"2023-03-29T16:55:00","modified_gmt":"2023-03-29T15:55:00","slug":"shoptalk-announcements-2023","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/shoptalk-announcements-2023\/","title":{"rendered":"Salesforce Announces Einstein GPT for Commerce to Transform Every Customer Experience with Generative AI"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><em>Einstein GPT for Commerce will combine real-time data with generative AI to improve purchase recommendations and personalize the shopping experience<\/em><\/li><li><em>New page designer for Composable Storefront help merchants and marketers create unique commerce experiences on headless sites<\/em><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Ahead of <a href=\"https:\/\/shoptalk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shoptalk<\/a>, Salesforce announced new <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Cloud<\/a> innovations that will help companies in any industry connect to their customers with personalized experiences powered by real-time data \u2013 all on one unified platform.<\/p>\n\n\n\n<p><strong>Significance: <\/strong><a href=\"https:\/\/www.salesforce.com\/news\/stories\/customer-spending\/\" target=\"_blank\" rel=\"noreferrer noopener\">Eighty-one percent of consumers<\/a> plan to reassess their budget over the next 12 months, shifting spending toward more personalized experiences. Retailers who don\u2019t focus on increased personalization while also increasing efficiency will find their business at risk.<\/p>\n\n\n\n<p><strong>Technology context:<\/strong> Commerce Cloud leverages the full power of the <a href=\"https:\/\/www.salesforce.com\/products\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Customer 360<\/a> to deliver personalized experiences at scale that are intelligent, automated, and real time, while driving efficiency, productivity, and time to value.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Einstein GPT for Commerce will combine Salesforce\u2019s proprietary AI models with generative AI technology from an ecosystem of partners, and real-time data from the <a href=\"https:\/\/www.salesforce.com\/products\/genie\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Data Cloud<\/a>, which ingests, harmonizes, and unifies all of a company\u2019s customer data, to help customers automate and tailor recommendations in Commerce Cloud.<\/li><\/ul>\n\n\n\n<p><strong>Go deeper:<\/strong> Two new Commerce Cloud innovations will help merchants build seamless, personalized experiences \u2014 on any commerce platform.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Leveraging customer demographic data and shopping history through Data Cloud, Einstein GPT for Commerce can build personalized product listings or engagement for each individual customer without preloaded product descriptions or information inputted on the back end.<ul><li>For example, a customer in Australia will see a different product description for an umbrella than a customer in the United States, without the retailer having to manually add pre-written versions of the copy for each season into Einstein GPT.&nbsp;<\/li><li>Merchants can also design custom-tailored promotional offers, with personalized auto-generated messaging to customers over WhatsApp, SMS, and email.&nbsp;<\/li><\/ul><\/li><li>A new, fast and flexible page designer for <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-headless-commerce-composable-storefront\/\" target=\"_blank\" rel=\"noreferrer noopener\">Composable Storefront<\/a> helps control the site experience and create rich landing pages with a drag-and-drop editor and reusable components that eliminate the need for a third-party content management system and let merchants build headless commerce experiences with less cost and complexity.<ul><li>Page designer reduces costs and time to value with an out-of-the-box integration and supporting React utilities for a headless page editor that eliminates the need for a third-party CMS.<\/li><li>With new Composable Storefront accelerators, integrations, and pricing from Salesforce partners Astound, Capgemini, Deloitte Digital, DEPT, Valtech, IBM, Forward, and Uniform, merchants can build headless commerce experiences with less cost and complexity.<\/li><\/ul><\/li><\/ul>\n\n\n\n<p><strong>Quotes:<\/strong><\/p>\n\n\n\n<p>&#8220;Commerce Cloud gives us the opportunity to minimize our total cost of ownership while maximizing flexibility, with options to build a storefront that\u2019s templated, composable, or a hybrid of the two. Now we can drive efficient growth and faster time to value \u2014 all on one platform.&#8221;&nbsp;\u2013 Frank De Maria, Vice President of Digital Engineering &amp; Platforms Technology, MillerKnoll<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Now we can drive efficient growth and faster time to value \u2014 all on one platform.<\/p><cite>Frank De Maria, Vice President of Digital Engineering &amp; Platforms Technology, MillerKnoll<\/cite><\/blockquote>\n\n\n\n<p>\u201cComposable Storefront has been the key to unlocking a more agile and customer experience focused approach to product development. It allows us to focus energy and effort on the biggest problems to solve without the overhead and wasted effort of working full stack. Enabling quicker speed to market and site speed, we&#8217;ve seen positive outcomes for both our customers and teams.\u201d \u2013 Helen Martin, Lead Digital Product Manager, Sweaty Betty<\/p>\n\n\n\n<p><strong>Fast facts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A <a href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">recent survey<\/a> of more than 500 senior IT leaders found that a majority believe generative AI is a \u2018game changer,\u2019 with 84% saying it will help them better serve their customers.&nbsp;<\/li><li><a href=\"https:\/\/www.salesforce.com\/products\/einstein\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein GPT<\/a>, the world\u2019s first generative AI CRM technology, delivers <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/03\/07\/einstein-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI-created content<\/a> across every sales, service, marketing, commerce, and IT interaction, at hyperscale.&nbsp;<\/li><li>Salesforce is incorporating the technology across its product line, with new applications across every cloud, including <a href=\"https:\/\/www.salesforce.com\/blog\/smb-automation-benefits-of-generative-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Sales<\/a>, <a href=\"https:\/\/www.salesforce.com\/blog\/three-ways-service-impact-generative-ai\/?d=cta-body-promo-8\">Service<\/a>, and <a href=\"https:\/\/www.salesforce.com\/blog\/outreach-marketing-use-cases-generative-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing<\/a>, to transform every customer experience with generative AI.<\/li><li>Salesforce is building on its <a href=\"https:\/\/www.salesforceairesearch.com\/trusted-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Trusted AI Principles<\/a> with a <a href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">new set of five guidelines<\/a> focused on the responsible development and implementation of generative AI.<\/li><\/ul>\n\n\n\n<p><strong>Learn m<\/strong><strong>ore:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Discover the latest Salesforce Commerce Cloud enhancements <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li><li>Read about Commerce Cloud\u2019s new integration with Google <a href=\"https:\/\/www.salesforce.com\/news\/stories\/google-commerce-cloud-integration\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li><li>Learn more about Einstein GPT <a href=\"https:\/\/www.salesforce.com\/products\/einstein\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> and Salesforce Data Cloud <a href=\"https:\/\/www.salesforce.com\/products\/genie\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Einstein GPT for Commerce will combine real-time data with generative AI to improve purchase recommendations and personalize the shopping experience New page designer for Composable Storefront help merchants and marketers create unique commerce experiences on headless sites Ahead of Shoptalk, Salesforce announced new Commerce Cloud innovations that will help companies in any industry connect to [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":66956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[3977],"sf_theme":[3985],"sf_topic":[3986],"sf_product":[3997],"sf_industry":[4049],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4301],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-66957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-announcements-product","sf_theme-digital-transformation","sf_topic-digital-transformation","sf_product-commerce-cloud","sf_industry-retail","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Announces Einstein GPT for Commerce to Transform Every Customer Experience with Generative AI - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/shoptalk-announcements-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Announces Einstein GPT for Commerce to Transform Every Customer Experience with Generative AI\" \/>\n<meta property=\"og:description\" content=\"Einstein GPT for Commerce will combine real-time data with generative AI to improve purchase recommendations and personalize the shopping experience New page designer for Composable Storefront help merchants and marketers create unique commerce experiences on headless sites Ahead of Shoptalk, Salesforce announced new Commerce Cloud innovations that will help companies in any industry connect to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/shoptalk-announcements-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-22T06:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-29T15:55:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/03\/Commerce_Shoptalk.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/shoptalk-announcements-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/shoptalk-announcements-2023\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Salesforce Announces Einstein GPT for Commerce to Transform Every Customer Experience with Generative AI\",\"datePublished\":\"2023-03-22T06:01:00+00:00\",\"dateModified\":\"2023-03-29T15:55:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/shoptalk-announcements-2023\/\"},\"wordCount\":728,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/shoptalk-announcements-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/03\/Commerce_Shoptalk.jpg\",\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/shoptalk-announcements-2023\/\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/shoptalk-announcements-2023\/\",\"name\":\"Salesforce Announces Einstein GPT for Commerce to Transform Every Customer Experience with Generative AI - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/shoptalk-announcements-2023\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/shoptalk-announcements-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/03\/Commerce_Shoptalk.jpg\",\"datePublished\":\"2023-03-22T06:01:00+00:00\",\"dateModified\":\"2023-03-29T15:55:00+00:00\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/uk\/news\/stories\/shoptalk-announcements-2023\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/shoptalk-announcements-2023\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/03\/Commerce_Shoptalk.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/03\/Commerce_Shoptalk.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/\",\"name\":\"Salesforce\",\"description\":\"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.\",\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/uk\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#organization\",\"name\":\"Salesforce\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Salesforce\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/salesforce\/\",\"https:\/\/x.com\/salesforcenews\",\"https:\/\/www.linkedin.com\/company\/salesforce\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Salesforce Announces Einstein GPT for Commerce to Transform Every Customer Experience with Generative AI - Salesforce","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/uk\/news\/stories\/shoptalk-announcements-2023\/","og_locale":"en_GB","og_type":"article","og_title":"Salesforce Announces Einstein GPT for Commerce to Transform Every Customer Experience with Generative AI","og_description":"Einstein GPT for Commerce will combine real-time data with generative AI to improve purchase recommendations and personalize the shopping experience New page designer for Composable Storefront help merchants and marketers create unique commerce experiences on headless sites Ahead of Shoptalk, Salesforce announced new Commerce Cloud innovations that will help companies in any industry connect to [&hellip;]","og_url":"https:\/\/www.salesforce.com\/uk\/news\/stories\/shoptalk-announcements-2023\/","og_site_name":"Salesforce","article_publisher":"https:\/\/www.facebook.com\/salesforce\/","article_published_time":"2023-03-22T06:01:00+00:00","article_modified_time":"2023-03-29T15:55:00+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/03\/Commerce_Shoptalk.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@salesforcenews","twitter_site":"@salesforcenews","twitter_misc":{"Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/shoptalk-announcements-2023\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/shoptalk-announcements-2023\/"},"author":{"name":"","@id":""},"headline":"Salesforce Announces Einstein GPT for Commerce to Transform Every Customer Experience with Generative AI","datePublished":"2023-03-22T06:01:00+00:00","dateModified":"2023-03-29T15:55:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/shoptalk-announcements-2023\/"},"wordCount":728,"publisher":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/#organization"},"image":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/shoptalk-announcements-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/03\/Commerce_Shoptalk.jpg","inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/shoptalk-announcements-2023\/","url":"https:\/\/www.salesforce.com\/uk\/news\/stories\/shoptalk-announcements-2023\/","name":"Salesforce Announces Einstein GPT for Commerce to Transform Every Customer Experience with Generative AI - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/shoptalk-announcements-2023\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/shoptalk-announcements-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/03\/Commerce_Shoptalk.jpg","datePublished":"2023-03-22T06:01:00+00:00","dateModified":"2023-03-29T15:55:00+00:00","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/uk\/news\/stories\/shoptalk-announcements-2023\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/shoptalk-announcements-2023\/#primaryimage","url":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/03\/Commerce_Shoptalk.jpg","contentUrl":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/03\/Commerce_Shoptalk.jpg","width":1200,"height":675},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/uk\/news\/#website","url":"https:\/\/www.salesforce.com\/uk\/news\/","name":"Salesforce","description":"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.","publisher":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/uk\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.salesforce.com\/uk\/news\/#organization","name":"Salesforce","url":"https:\/\/www.salesforce.com\/uk\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.salesforce.com\/uk\/news\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Salesforce"},"image":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesforce\/","https:\/\/x.com\/salesforcenews","https:\/\/www.linkedin.com\/company\/salesforce\/"]}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/03\/Commerce_Shoptalk.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/uk\/news","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/66957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/comments?post=66957"}],"version-history":[{"count":3,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/66957\/revisions"}],"predecessor-version":[{"id":67029,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/66957\/revisions\/67029"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/media\/66956"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/media?parent=66957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/categories?post=66957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/tags?post=66957"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_content_type?post=66957"},{"taxonomy":"sf_theme","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_theme?post=66957"},{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_topic?post=66957"},{"taxonomy":"sf_product","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_product?post=66957"},{"taxonomy":"sf_industry","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_industry?post=66957"},{"taxonomy":"sf_role","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_role?post=66957"},{"taxonomy":"sf_multimedia_asset","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_multimedia_asset?post=66957"},{"taxonomy":"sf_location","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_location?post=66957"},{"taxonomy":"sf_collection","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_collection?post=66957"},{"taxonomy":"sf_visibility","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_visibility?post=66957"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/coauthors?post=66957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}