{"id":67179,"date":"2023-04-20T08:01:00","date_gmt":"2023-04-20T07:01:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=67179"},"modified":"2023-05-02T11:29:13","modified_gmt":"2023-05-02T10:29:13","slug":"innovation-ireland-companies","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/innovation-ireland-companies\/","title":{"rendered":"To Unlock Efficiencies and Deliver Growth, Irish Companies are looking to AI, Data and CRM"},"content":{"rendered":"\n

Today, companies everywhere are focused on time to value, driving efficiencies and innovating to keep up with new transformative technologies.<\/p>\n\n\n\n

Customer expectations are also higher than ever before and an increasingly complex business landscape which has more data, more possibilities, and more pitfalls makes today’s operating landscape challenging to navigate.<\/p>\n\n\n\n

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Change also creates new opportunities to develop competitive advantages and evolve to win. Your customer now has to be your main focus with digital transformation at the heart of business \u2014 you\u2019re not going to be successful if you don\u2019t stay connected with your customers.<\/em><\/p>\n<\/blockquote>\n\n\n\n

This mentality is evident in Ireland which over recent decades has developed a deserved reputation as a European hotspot for global tech. Indeed, Ireland is a significant part of Salesforce\u2019s history. In 2000 Ireland became our first hub outside of the US, opening as its European headquarters.<\/p>\n\n\n\n

Innovating with AI, data and CRM<\/h2>\n\n\n\n

Salesforce is a customer company. Innovation has been a core value of ours since day one. Our customers are at the centre of Salesforce\u2019s vision for the future of CRM \u2014 a fully integrated suite, built on our Data Cloud<\/a> and our next generation platform, powered by real-time hyperscale AI, data and automation.<\/p>\n\n\n\n

AI was already an integral part of our Customer 360 platform<\/a>, and our Einstein AI<\/a> technologies deliver nearly 215 billion predictions every day. Now, generative AI<\/a> has vast potential to help our customers connect with their audiences in new, more personalised ways across many sales, customer service, marketing, commerce, and IT interactions. Salesforce is bringing the first generative AI for CRM with Einstein GPT<\/a>, helping customers generate trusted content from CRM data and improve every experience across Customer 360.<\/p>\n\n\n\n

Every company needs to be a customer company. In practice this means creating intelligent engagement with data from all sources to create a single source of truth from their customers, automating every process to make it easy and seamless, and continuously delivering innovation. And creating a culture of learning and community. <\/p>\n\n\n\n

Building trusted customer relationships<\/h2>\n\n\n\n

At Salesforce Ireland\u2019s Innovation Day in Dublin, we will welcome hundreds of customers to hear their inspiring stories of rapid digital transformation and how they\u2019re building trusted customer relationships. On stage we\u2019ll be joined by leading organisations Cpl, Kerry Group and Stripe who are accelerating their digital transformation journeys with Salesforce.<\/p>\n\n\n\n