{"id":67375,"date":"2023-05-02T14:49:47","date_gmt":"2023-05-02T13:49:47","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=67375"},"modified":"2023-05-02T20:14:23","modified_gmt":"2023-05-02T19:14:23","slug":"mclaren-racing-fan-engagement","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/mclaren-racing-fan-engagement\/","title":{"rendered":"Watch How McLaren Racing Aims to Deepen Fan Engagement with Salesforce"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2023\/03\/21\/salesforce-to-power-mclaren-racings-world-class-fan-experience\/\">Salesforce recently announced<\/a> a new, multi-year partnership with McLaren Racing to help the Formula 1 team deepen relationships with its global fan base and connect with new audiences through its <a href=\"https:\/\/www.salesforce.com\/uk\/products\/?d=cta-body-promo-8\">Customer 360 product suite<\/a>.<\/p>\n\n\n\n<p><strong>Why it\u2019s important: <\/strong>McLaren<strong> <\/strong>used to broadcast to tens of millions of fans, but never had a great way of understanding what they wanted to see more or less of, and what made them excited about McLaren Racing. Now, with Salesforce, McLaren will be able to offer a more personalised relationship with every fan, helping to strengthen engagement and attract new audiences.<\/p>\n\n\n\n<p><strong>Driving the news: <\/strong>Zahra Bahrololoumi, CEO of Salesforce UKI, spoke to Zak Brown, CEO, McLaren Racing to learn how Salesforce technology will help McLaren achieve its vision for connecting with fans in new ways and drive deeper experiences.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/dzPvR7tYCrretkxSp9PMAs.jpg\"  data-uuid=\"dzPvR7tYCrretkxSp9PMAs\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p><strong>In-depth:<\/strong> With Salesforce as an Official Partner of the McLaren Formula 1 Team, the partnership will deliver unique connected experiences on and off the track, helping to strengthen fan engagement and attract new audiences.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With <a href=\"https:\/\/www.salesforce.com\/uk\/products\/sales-cloud\/overview\/?d=cta-body-promo-8\">Sales Cloud<\/a>, <a href=\"https:\/\/www.salesforce.com\/uk\/products\/service-cloud\/overview\/?d=cta-body-promo-8\">Service Cloud<\/a>, <a href=\"https:\/\/www.salesforce.com\/uk\/products\/marketing-cloud\/overview\/?d=cta-body-promo-8\">Marketing Cloud<\/a>, and <a href=\"https:\/\/www.mulesoft.com\/uk\/?d=cta-body-promo-8\">MuleSoft<\/a>, McLaren will be able to engage its fans from anywhere with relevant and personalised content.<\/li>\n\n\n\n<li>Salesforce will power new and enhanced McLaren digital fan experiences across all F1 races, including providing bespoke opportunities to fans through the McLaren App, a new personalised digital guest check-in experience, and unique offers to McLaren Plus subscribers.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Fans are the lifeblood of McLaren Racing\u2026 Historically [when] we\u2019ve spoken to our fans, we haven\u2019t really had a chance to reply. With Salesforce, we\u2019re excited to enhance the level of engagement of understanding our fans, and be able to customise experiences for every individual, and bring this great sport to them wherever they are.<\/p>\n<cite>ZAK BROWN, CEO, MCLAREN RACING<\/cite><\/blockquote>\n\n\n\n<p><strong>The Salesforce perspective: <\/strong>\u201cFor 60 years, innovation has been at the heart of everything McLaren Racing does. We\u2019re excited to partner with McLaren to reimagine how they engage and deliver tailored experiences to millions of fans across the globe,\u201d said Bahrololoumi.&nbsp;<\/p>\n\n\n\n<p><strong>Go deeper:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>See the <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2023\/03\/21\/salesforce-to-power-mclaren-racings-world-class-fan-experience\/\">McLaren Racing press release<\/a> announcing the new partnership<\/li>\n\n\n\n<li>Read more how McLaren uses Salesforce to drive greater fan engagement <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/mclaren-racing-fan-experience\/\">here<\/a><\/li>\n\n\n\n<li>Read more Salesforce customer success stories <a href=\"https:\/\/www.salesforce.com\/uk\/news\/topics\/customer-success\/\">here<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce recently announced a new, multi-year partnership with McLaren Racing to help the Formula 1 team deepen relationships with its global fan base and connect with new audiences through its Customer 360 product suite. Why it\u2019s important: McLaren used to broadcast to tens of millions of fans, but never had a great way of understanding [&hellip;]<\/p>\n","protected":false},"author":200,"featured_media":67388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[4142],"sf_theme":[3979],"sf_topic":[4029],"sf_product":[4001,4000,4052,4003],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[],"sf_collection":[],"sf_visibility":[],"coauthors":[4199],"class_list":["post-67375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-highlights","sf_theme-customer-engagement","sf_topic-customer-engagement","sf_product-marketing-cloud","sf_product-service-cloud","sf_product-customer-360","sf_product-sales-cloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Watch How McLaren Racing Aims to Deepen Fan Engagement with Salesforce - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/mclaren-racing-fan-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Watch How McLaren Racing Aims to Deepen Fan Engagement with Salesforce\" \/>\n<meta property=\"og:description\" content=\"Salesforce recently announced a new, multi-year partnership with McLaren Racing to help the Formula 1 team deepen relationships with its global fan base and connect with new audiences through its Customer 360 product suite. 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