{"id":67417,"date":"2023-05-04T09:00:00","date_gmt":"2023-05-04T08:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=67417"},"modified":"2023-05-04T21:11:14","modified_gmt":"2023-05-04T20:11:14","slug":"waystone-customer-experience","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/waystone-customer-experience\/","title":{"rendered":"Waystone Partners with Salesforce to Deliver a Seamless Customer Experience"},"content":{"rendered":"\n<p><a href=\"http:\/\/www.waystone.com\">Waystone<\/a>, the leading provider of institutional governance, risk and compliance services to the asset management industry, is using&nbsp;<a href=\"https:\/\/protect.mimecast-offshore.com\/s\/1nlcCVPjADc0WXY9czH6t3?domain=salesforce.com\/\">Sales Cloud<\/a>,&nbsp;<a href=\"https:\/\/protect.mimecast-offshore.com\/s\/PzZ0CW70LEHzMxVGHKNbMu?domain=salesforce.com\/\">CPQ Plus<\/a>, and&nbsp;<a href=\"https:\/\/protect.mimecast-offshore.com\/s\/UZa_CXolLGUB8GW0UkeQLe?domain=salesforce.com\/\">Experience Cloud<\/a>&nbsp;to digitally transform and scale its global services.<br><br><strong>Why it\u2019s important:<\/strong>&nbsp;The number of wealth management customers who prefer online services is growing and, according to research,&nbsp;<a href=\"https:\/\/protect.mimecast-offshore.com\/s\/yacACYvmWJukngwOiM5UQ7?domain=salesforce.com\/\">37%<\/a>&nbsp;are willing to switch their provider for an easier, more intuitive experience.<br><br><strong>Driving the news:<\/strong>&nbsp;Dublin-headquartered Waystone has significantly increased its global presence following several business acquisitions; having access to all its data in one place is critical to understanding and advising clients and helping its business scale.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unified client data and actionable insights enable Waystone to personalise its financial advice and services to help customers grow, including how to navigate opportunities in new jurisdictions.<\/li>\n\n\n\n<li>Customising its product pricing, quotes and discount models is helping Waystone tailor its sales strategy and produce sophisticated forecasting and reporting.<\/li>\n<\/ul>\n\n\n\n<p><br><strong>What they\u2019re saying:&nbsp;<\/strong>\u201cAt Waystone, the key to our customer-centric approach is being able to integrate and centralise our data, scale quickly, and deliver seamless client experiences,\u201d said Rory O\u2019Sullivan, Head of Innovation, Waystone. He added, \u201cSalesforce clearly shares our value for customer centricity, making this partnership a good fit.\u201d<br><br><strong>The Salesforce perspective:<\/strong>&nbsp;\u201cIn today\u2019s digital-first world, Waystone\u2019s commitment to innovation is paving the way for the asset management services industry. Combining expertise with best-in-class technology to put the customer at the heart of everything they do are key ingredients for driving productivity, efficiency and growth,\u201d said Carolan Lennon, Country Leader of Salesforce Ireland. \u201cSalesforce is delighted to be part of Waystone\u2019s continuing success story.\u201d<br><br><strong>What\u2019s next:&nbsp;<\/strong>Waystone is maximising Salesforce user adoption across its organisation and moving away from legacy process and systems. Developing its in-house Salesforce development team will help the company leverage the full power of the platform to continually adapt its services and experiences to meet customers\u2019 needs.<\/p>\n\n\n\n<p><em>For more Salesforce customer news, <\/em><a href=\"https:\/\/www.salesforce.com\/uk\/news\/topics\/customer-success\/\"><em>visit this page<\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Waystone, the leading provider of institutional governance, risk and compliance services to the asset management industry, is using&nbsp;Sales Cloud,&nbsp;CPQ Plus, and&nbsp;Experience Cloud&nbsp;to digitally transform and scale its global services. Why it\u2019s important:&nbsp;The number of wealth management customers who prefer online services is growing and, according to research,&nbsp;37%&nbsp;are willing to switch their provider for an easier, [&hellip;]<\/p>\n","protected":false},"author":573,"featured_media":67534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":67534,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[4142],"sf_theme":[3985],"sf_topic":[3998],"sf_product":[],"sf_industry":[4097],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4088],"sf_collection":[],"sf_visibility":[],"coauthors":[3995],"class_list":["post-67417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-highlights","sf_theme-digital-transformation","sf_topic-customer-success","sf_industry-financial-services","sf_location-uki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Waystone Partners with Salesforce to Deliver a Seamless Customer Experience - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/waystone-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Waystone Partners with Salesforce to Deliver a Seamless Customer Experience\" \/>\n<meta property=\"og:description\" content=\"Waystone, the leading provider of institutional governance, risk and compliance services to the asset management industry, is using&nbsp;Sales Cloud,&nbsp;CPQ Plus, and&nbsp;Experience Cloud&nbsp;to digitally transform and scale its global services. 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