{"id":67746,"date":"2023-05-22T00:00:00","date_gmt":"2023-05-21T23:00:00","guid":{"rendered":""},"modified":"2023-05-22T10:21:21","modified_gmt":"2023-05-22T09:21:21","slug":"pirelli-tire-salesforce","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/pirelli-tire-salesforce\/","title":{"rendered":"Global Tyre Manufacturer Pirelli Transforms Its B2B Sales Platform with Salesforce"},"content":{"rendered":"\n<p>Global tyre manufacturer Pirelli has digitally transformed its <a href=\"https:\/\/b2bportal.pirelli.com\/s\/login\/?language=en_US\" target=\"_blank\" rel=\"noreferrer noopener\">TyreClub+<\/a> sales platform using Salesforce to offer a more efficient and personalized B2B customer experience.<\/p>\n\n\n\n<p><strong>Why it\u2019s important:<\/strong> Built on the <a href=\"https:\/\/www.salesforce.com\/uk\/products\/salesforce-platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Platform<\/a>, <a href=\"https:\/\/www.salesforce.com\/uk\/products\/commerce-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Cloud<\/a>, and <a href=\"https:\/\/www.salesforce.com\/uk\/products\/marketing-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>, TyreClub+ forms part of Pirelli\u2019s wider digital transformation strategy to deliver customer-centric experiences.<\/p>\n\n\n\n<p><strong>Driving the news:<\/strong> TyreClub+ embeds innovation throughout the ordering process, responding to the needs of every customer and keeping them constantly informed with real-time data.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Simpler search filters make the ordering process easier and quicker. Customers can quickly learn what products \u2014 and quantities \u2014 are available, where they are located, and highlight any available promotions.<\/li>\n\n\n\n<li>A new tracking system allows customers to monitor delivery status in real time, ensuring more accurate delivery dates.<\/li>\n\n\n\n<li>Users can stay informed by receiving direct communications from Pirelli relating to product launches, sales campaigns, and events.<\/li>\n\n\n\n<li>With 18 production plants in 12 countries and a commercial presence in over 160, digitally transforming its business will also help Pirelli reduce its CO2 emissions by 40%, compared to previous B2B systems.<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards 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https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/06\/How-the-Bobbi-Agent-Is-Transforming-Community-Access-to-Law-Enforcement-in-the-UK_3.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/06\/How-the-Bobbi-Agent-Is-Transforming-Community-Access-to-Law-Enforcement-in-the-UK_3.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/06\/How-the-Bobbi-Agent-Is-Transforming-Community-Access-to-Law-Enforcement-in-the-UK_3.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/bobbi-agentforce-transforms-law-enforcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\u201cBobbi\u201d Six Months On: How the UK\u2019s First Police AI Agent Is Transforming Community Access to Policing\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t5 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\tdata-card-id=\"73915\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2026\/06\/11\/salesforce-transforms-fifa-world-cup-engagement-and-operations\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" 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https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/06\/Salesforce-to-Transform-Fan-Engagement-and-Tournament-Operations-at-FIFA-World-Cup-2026\u2122-and-FIFA-Womens-World-Cup-2027\u2122-Option-1.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/06\/Salesforce-to-Transform-Fan-Engagement-and-Tournament-Operations-at-FIFA-World-Cup-2026\u2122-and-FIFA-Womens-World-Cup-2027\u2122-Option-1.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/06\/Salesforce-to-Transform-Fan-Engagement-and-Tournament-Operations-at-FIFA-World-Cup-2026\u2122-and-FIFA-Womens-World-Cup-2027\u2122-Option-1.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/06\/Salesforce-to-Transform-Fan-Engagement-and-Tournament-Operations-at-FIFA-World-Cup-2026\u2122-and-FIFA-Womens-World-Cup-2027\u2122-Option-1.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2026\/06\/11\/salesforce-transforms-fifa-world-cup-engagement-and-operations\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce to Transform Fan Engagement and Tournament Operations at FIFA World Cup 2026\u2122 and FIFA Women\u2019s World Cup 2027\u2122\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/67746\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>The Pirelli perspective:<\/strong> \u201cCustomers want to have confidence in the quality of their online experience and the products they\u2019re purchasing, in the effectiveness of the ordering process, and reliability of delivery. With TyreClub+ we\u2019re able to do all of this, embedding innovation at every step of their journey.\u201d \u2013 Pier Paolo Tamma, SVP &amp; Chief Digital Officer\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>With Salesforce, we can ensure a faster, simpler, and a more sustainable way of bringing our products to customers, and look forward to expanding TyreClub+ globally.<\/p>\n<cite>Pier Paolo Tamma, SVP &amp; Chief Digital Officer, Pirelli<\/cite><\/blockquote>\n\n\n\n<p><strong>The Salesforce perspective:<\/strong> \u201cAcross every industry, companies are focused on connecting with their customers more effectively and delivering time to value with their technology investments. Pirelli demonstrates how cloud technologies are helping to deliver the automation, real-time data, and efficiency they need to thrive. Salesforce is excited to partner with Pirelli to transform how they engage with and respond to the needs of every customer, and to become more sustainable.\u201d \u2013 Lori Steele, President &amp; Chief Revenue Officer, Salesforce EMEA<\/p>\n\n\n\n<p><strong>What\u2019s next: <\/strong>Following launches in Italy and Germany, TyreClub+ is now also active in France, Poland, Portugal, Spain, Turkey, the United Kingdom, and Ireland, and will be rolled out in additional markets throughout 2023 with increasingly advanced features. The most recent roll-out allows tyre dealers to stay informed of Pirelli\u2019s latest commercial campaigns.<\/p>\n\n\n\n<p><strong>More information: <\/strong>Read more customer stories <a href=\"https:\/\/www.salesforce.com\/uk\/news\/topics\/customer-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global tyre manufacturer Pirelli has digitally transformed its TyreClub+ sales platform using Salesforce to offer a more efficient and personalized B2B customer experience. Why it\u2019s important: Built on the Salesforce Platform, Commerce Cloud, and Marketing Cloud, TyreClub+ forms part of Pirelli\u2019s wider digital transformation strategy to deliver customer-centric experiences. Driving the news: TyreClub+ embeds innovation [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":67745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"sf_show_toc":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[],"tags":[],"sf_content_type":[3996],"sf_theme":[3985],"sf_topic":[3998,3986],"sf_product":[3997,4001],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4301],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-67746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-announcements-customer","sf_theme-digital-transformation","sf_topic-customer-success","sf_topic-digital-transformation","sf_product-commerce-cloud","sf_product-marketing-cloud","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Global Tyre Manufacturer Pirelli Transforms Its B2B Sales Platform with Salesforce - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/pirelli-tire-salesforce\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global Tyre Manufacturer Pirelli Transforms Its B2B Sales Platform with Salesforce\" \/>\n<meta property=\"og:description\" content=\"Global tyre manufacturer Pirelli has digitally transformed its TyreClub+ sales platform using Salesforce to offer a more efficient and personalized B2B customer experience. 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