{"id":67778,"date":"2023-05-30T09:55:00","date_gmt":"2023-05-30T08:55:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=67778"},"modified":"2023-05-30T10:44:09","modified_gmt":"2023-05-30T09:44:09","slug":"europe-retail-growth","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/europe-retail-growth\/","title":{"rendered":"Report: 78% of European Retail Leaders are Positive on Growth Prospects"},"content":{"rendered":"\n<p><strong><em>Quick take: <\/em><\/strong><em>Salesforce, in collaboration with FT Longitude, surveyed almost 500 senior retail executives from 14 countries across Europe to understand the decisions that they have made, or will be making, to adapt to subdued market growth while preparing for an upturn.<\/em><\/p>\n\n\n\n<p>European retailers have not known such an extended period of uncertainty since the financial crisis of 2008\u20132009. And they have a difficult year ahead, marked by high costs and consumer demand constrained by inflation.<\/p>\n\n\n\n<p>While retailers have braced themselves for the slowdown, they are also preparing for an eventual recovery. Today, Salesforce released the <em><a href=\"https:\/\/www.salesforce.com\/uk\/form\/pdf\/european-retail-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">European Retailers Chart a Path to Profitable Growth<\/a><\/em> report, which provides a deep understanding of the challenges and investment priorities of senior retail executives. Some key findings include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A large proportion of surveyed retailers expect conditions to improve in 2024.<\/li>\n\n\n\n<li>Businesses are adapting to uncertainty with training, portfolio adjustment, and the introduction of new services.<\/li>\n\n\n\n<li>Preparations for renewed growth are underway and improving store operations is a key focus.<\/li>\n<\/ul>\n\n\n\n<p>Overall, the research finds that while improving efficiency is a priority, businesses are also laying the groundwork for future expansion.&nbsp;<\/p>\n\n\n\n<p>\u201cWe learned that retailers had to reinforce their foundations to navigate this period of uncertainty, while taking measures to support future growth,\u201d said&nbsp;Lori Steele, President and CRO, Salesforce EMEA.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Successful retailers of the next decade will increase share of wallet with new revenue streams, double down on sustainability, and leverage technology \u2014 notably Artificial Intelligence and Data \u2014 to transform the way they operate and put the customer at the centre of everything they do.<\/p>\n<cite>Lori Steele, President and CRO, Salesforce EMEA<\/cite><\/blockquote>\n\n\n\n<p>Below are additional findings from the research.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-tough-outlook-for-now\">A tough outlook &#8211; for now<\/h3>\n\n\n\n<p>Less than half of European retailers say that their revenue growth outlook is positive in 2023, with high energy and financing costs cited as the toughest operational challenges that they will face over the next year. However they are more upbeat about 2024. In fact, 78% describe their sales outlook as positive next year. <\/p>\n\n\n\n<p>Meanwhile, sustainability is no longer a nice-to-have. Under growing pressure from stakeholders, including regulators, European retailers are taking action to improve their sustainability credentials.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"67807-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"463\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/37\/2023\/05\/European-Retailers-are-Taking-Action-to-Improve-Their-Sustainability-Credentials.png?w=968\" alt=\"\" class=\"wp-image-67807\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/European-Retailers-are-Taking-Action-to-Improve-Their-Sustainability-Credentials.png 968w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/European-Retailers-are-Taking-Action-to-Improve-Their-Sustainability-Credentials.png?w=300&amp;h=143 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/European-Retailers-are-Taking-Action-to-Improve-Their-Sustainability-Credentials.png?w=768&amp;h=367 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/European-Retailers-are-Taking-Action-to-Improve-Their-Sustainability-Credentials.png?w=264&amp;h=126 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/European-Retailers-are-Taking-Action-to-Improve-Their-Sustainability-Credentials.png?w=500&amp;h=239 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/European-Retailers-are-Taking-Action-to-Improve-Their-Sustainability-Credentials.png?w=678&amp;h=324 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/European-Retailers-are-Taking-Action-to-Improve-Their-Sustainability-Credentials.png?w=150&amp;h=72 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/European-Retailers-are-Taking-Action-to-Improve-Their-Sustainability-Credentials.png?w=404&amp;h=193 404w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>When do you expect your company to take specific actions in relation to sustainability?<\/em><\/figcaption><\/figure>\n<div id=\"67807-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"463\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/37\/2023\/05\/European-Retailers-are-Taking-Action-to-Improve-Their-Sustainability-Credentials.png?w=968\" alt=\"\" class=\"wp-image-67807\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/European-Retailers-are-Taking-Action-to-Improve-Their-Sustainability-Credentials.png 968w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/European-Retailers-are-Taking-Action-to-Improve-Their-Sustainability-Credentials.png?w=300&amp;h=143 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/European-Retailers-are-Taking-Action-to-Improve-Their-Sustainability-Credentials.png?w=768&amp;h=367 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/European-Retailers-are-Taking-Action-to-Improve-Their-Sustainability-Credentials.png?w=264&amp;h=126 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/European-Retailers-are-Taking-Action-to-Improve-Their-Sustainability-Credentials.png?w=500&amp;h=239 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/European-Retailers-are-Taking-Action-to-Improve-Their-Sustainability-Credentials.png?w=678&amp;h=324 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/European-Retailers-are-Taking-Action-to-Improve-Their-Sustainability-Credentials.png?w=150&amp;h=72 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/European-Retailers-are-Taking-Action-to-Improve-Their-Sustainability-Credentials.png?w=404&amp;h=193 404w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\" \/><figcaption class=\"wp-element-caption\"><em>When do you expect your company to take specific actions in relation to sustainability?<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Businesses adapt to uncertainty<\/h3>\n\n\n\n<p>European retailers plan to navigate this period of uncertainty by reinforcing their foundations. Portfolio adjustment is one focus, with multi-channel businesses intending to expand into new product, service, and business lines.&nbsp;<\/p>\n\n\n\n<p>For incremental revenue, most surveyed retailers plan to be offering complementary services within the next 18 months that augment their core products. Health, logistics, paid loyalty, and financing are the most common types of services envisaged.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"67820-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"598\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/37\/2023\/05\/Chart2.png?w=968\" alt=\"\" class=\"wp-image-67820\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/Chart2.png 968w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/Chart2.png?w=300&amp;h=185 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/Chart2.png?w=768&amp;h=474 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/Chart2.png?w=264&amp;h=163 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/Chart2.png?w=500&amp;h=309 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/Chart2.png?w=678&amp;h=419 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/Chart2.png?w=150&amp;h=93 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/Chart2.png?w=312&amp;h=193 312w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Which complementary services does your company earn revenue from today, or does it plan to begin offering in the next 12-18 months?<\/em><\/figcaption><\/figure>\n<div id=\"67820-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"598\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/37\/2023\/05\/Chart2.png?w=968\" alt=\"\" class=\"wp-image-67820\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/Chart2.png 968w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/Chart2.png?w=300&amp;h=185 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/Chart2.png?w=768&amp;h=474 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/Chart2.png?w=264&amp;h=163 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/Chart2.png?w=500&amp;h=309 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/Chart2.png?w=678&amp;h=419 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/Chart2.png?w=150&amp;h=93 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/Chart2.png?w=312&amp;h=193 312w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\" \/><figcaption class=\"wp-element-caption\"><em>Which complementary services does your company earn revenue from today, or does it plan to begin offering in the next 12-18 months?<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>\u201cGreater share of wallet is one reason for introducing these types of services,\u201d said Rob Garf, GM for Retail at Salesforce. \u201cBut it\u2019s also about strengthening customer loyalty and trust.\u201d&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Investing for the future&nbsp;<\/h3>\n\n\n\n<p>Notwithstanding current market uncertainty, European retail businesses are taking measures to support future growth by investing to boost their technology capabilities in their marketing, customer service, and supply chain operations. Investments in AI, data, and CRM are prominent in their marketing and supply chain plans. &nbsp;<\/p>\n\n\n\n<p>Additionally, improving store operations is a major focus and investment is directed towards efficiency.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"67809-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"440\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/37\/2023\/05\/Measures-Retailers-are-Taking-to-Support-Future-Growth-.png?w=540\" alt=\"\" class=\"wp-image-67809\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/Measures-Retailers-are-Taking-to-Support-Future-Growth-.png 540w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/Measures-Retailers-are-Taking-to-Support-Future-Growth-.png?w=300&amp;h=244 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/Measures-Retailers-are-Taking-to-Support-Future-Growth-.png?w=264&amp;h=215 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/Measures-Retailers-are-Taking-to-Support-Future-Growth-.png?w=448&amp;h=365 448w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/Measures-Retailers-are-Taking-to-Support-Future-Growth-.png?w=150&amp;h=122 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/Measures-Retailers-are-Taking-to-Support-Future-Growth-.png?w=237&amp;h=193 237w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>In order to support your company\u2019s in-store sales strategy, what are its top investment priorities over the next 12\u201318 months?<\/em><\/figcaption><\/figure>\n<div id=\"67809-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"440\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/37\/2023\/05\/Measures-Retailers-are-Taking-to-Support-Future-Growth-.png?w=540\" alt=\"\" class=\"wp-image-67809\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/Measures-Retailers-are-Taking-to-Support-Future-Growth-.png 540w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/Measures-Retailers-are-Taking-to-Support-Future-Growth-.png?w=300&amp;h=244 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/Measures-Retailers-are-Taking-to-Support-Future-Growth-.png?w=264&amp;h=215 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/Measures-Retailers-are-Taking-to-Support-Future-Growth-.png?w=448&amp;h=365 448w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/Measures-Retailers-are-Taking-to-Support-Future-Growth-.png?w=150&amp;h=122 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/05\/Measures-Retailers-are-Taking-to-Support-Future-Growth-.png?w=237&amp;h=193 237w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><figcaption class=\"wp-element-caption\"><em>In order to support your company\u2019s in-store sales strategy, what are its top investment priorities over the next 12\u201318 months?<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>More information:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read the full European Retailers Chart a Path to Profitable Growth report <a href=\"https:\/\/www.salesforce.com\/uk\/form\/pdf\/european-retail-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Research Methodology<\/h3>\n\n\n\n<p>The analysis in this report is based on a survey of 480 executives of retail businesses in Europe conducted in February and March 2023. The survey was carried out by FT Longitude, a Financial Times company, for Salesforce.&nbsp;<\/p>\n\n\n\n<p>Based in 14 countries, the respondents hold senior roles in their organisations: 10% are C-suite executives, 45% are direct reports to the C-suite, and the remainder report into the latter.&nbsp;<\/p>\n\n\n\n<p>Most of their businesses have annual revenues between \u20ac25 million and \u20ac999 million, with just under a third earning \u20ac1 billion or more. Nine types of retail businesses are represented: general merchandise and apparel lines (apparel and footwear, department stores, consumer electronics, specialty retail, outdoor and sporting goods, and home and garden), fast-moving consumer goods, or FMCG (consisting of groceries and supermarkets, and health and beauty), and luxury goods.&nbsp;<\/p>\n\n\n\n<p>The majority of respondents\u2019 businesses, 71%, sell their products across multiple channels; the remainder sell either purely in physical stores or purely online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick take: Salesforce, in collaboration with FT Longitude, surveyed almost 500 senior retail executives from 14 countries across Europe to understand the decisions that they have made, or will be making, to adapt to subdued market growth while preparing for an upturn. European retailers have not known such an extended period of uncertainty since the [&hellip;]<\/p>\n","protected":false},"author":573,"featured_media":67781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[4043],"sf_theme":[3985],"sf_topic":[3986,4507],"sf_product":[],"sf_industry":[4049],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4088],"sf_collection":[],"sf_visibility":[],"coauthors":[4337],"class_list":["post-67778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-snapshots-research","sf_theme-digital-transformation","sf_topic-digital-transformation","sf_topic-retail","sf_industry-retail","sf_location-uki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Report: 78% of European Retail Leaders are Positive on Growth Prospects - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/europe-retail-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Report: 78% of European Retail Leaders are Positive on Growth Prospects\" \/>\n<meta property=\"og:description\" content=\"Quick take: Salesforce, in collaboration with FT Longitude, surveyed almost 500 senior retail executives from 14 countries across Europe to understand the decisions that they have made, or will be making, to adapt to subdued market growth while preparing for an upturn. 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