{"id":67969,"date":"2023-06-20T08:00:00","date_gmt":"2023-06-20T07:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=67969"},"modified":"2023-06-21T10:38:23","modified_gmt":"2023-06-21T09:38:23","slug":"consumer-goods-cloud-news-2023","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/consumer-goods-cloud-news-2023\/","title":{"rendered":"Salesforce Unveils New AI, Data, and CRM Capabilities for the Consumer Goods Industry to Help Drive Profitable Growth"},"content":{"rendered":"\n<p>Today, Salesforce announced new innovations including Consumer Goods Cloud for Service, Trade Promotion Effectiveness dashboards, and Mulesoft Direct for Consumer Goods. These innovations help drive top and bottom line growth, increase customer satisfaction, and more effectively manage the billions of dollars brands spend on trade promotion with <a href=\"http:\/\/einstein.com\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein AI<\/a> and automation.&nbsp;<\/p>\n\n\n\n<p><strong>Significance:<\/strong> The consumer goods (CG) industry is facing tightening margins amid inflationary pressures. In fact, 68% of <a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/consumer-business\/articles\/consumer-products-industry-outlook.html\" target=\"_blank\" rel=\"noreferrer noopener\">industry<\/a><a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/consumer-business\/articles\/consumer-products-industry-outlook.html\"> leaders<\/a> say improving operating margins will be their biggest challenge in 2023, and 90% of CG companies say they are planning to make investments in margin improvement and cost transformation. <a href=\"https:\/\/www.salesforce.com\/uk\/products\/consumer-goods-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Consumer Goods Cloud<\/a> helps companies seamlessly connect planning and execution for greater efficiencies, lower costs, and increased revenue with the full power of Salesforce CRM.\u00a0\u00a0<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--evergreen\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tProfitable growth with an industry-specific solution.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/uk\/products\/consumer-goods-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>Check out Consumer Goods Cloud<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-evergreen\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png\"\n\t\talt=\"Illustration of evergreen\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>What\u2019s new:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With the new AI-powered <strong>Consumer Goods Cloud for Service<\/strong>, service agents can:\n<ul class=\"wp-block-list\">\n<li>Access real-time account, store, and product data within one portal to help streamline every customer service interaction.<\/li>\n\n\n\n<li>Increase account sales and topline revenue when providing customer service with penny-perfect pricing and integrated telesales capabilities for upselling opportunities.\n<ul class=\"wp-block-list\">\n<li>For example, the call center of a beauty company can quickly resolve inquiries while upselling accounts on new products from the same service console.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Reduce costs, increase efficiency, and accelerate case resolutions with Service GPT and its trusted AI capabilities like conversational chat bots, generated knowledge articles, and automated case summaries.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>New data-powered <strong>Trade Promotion Effectiveness<\/strong> dashboards are now pre-built into Consumer Goods Cloud to give companies access to valuable insights from their data. This helps companies identify top grossing promotions, eliminate inefficient trade spend, and optimize customer business planning and forecasting.<\/li>\n<\/ul>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\t\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>For example, a beverage company can glean performance insights to determine the profitability of its most recent trade program and make adjustments accordingly to optimize their spend and ROI, all in one dashboard.<\/p>\t<\/div>\n\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<ul class=\"wp-block-list\">\n<li>With <strong>MuleSoft Direct for Consumer Goods<\/strong>, pre-built integrations enable teams to:\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/library.mulesoft.com\/c\/trade-promotion-datasheet?x=gQavOq\" target=\"_blank\" rel=\"noreferrer noopener\">Connect<\/a> critical data from other Enterprise Resource Planning (ERP) and Product Information Management (PIM) systems in a few clicks using APIs directly in Consumer Goods Cloud.<\/li>\n\n\n\n<li>Accelerate the implementation of trade promotion management to improve promotion effectiveness and optimize ROI.\n<ul class=\"wp-block-list\">\n<li>For example, a snack brand company can easily integrate product and account information from its ERP and Salesforce to make informed planning decisions on its next trade promotions in one place.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--green-cliff\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\t\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>For example, a snack brand company can easily integrate product and account information from its ERP and Salesforce to make informed planning decisions on its next trade promotions in one place.<\/p>\t<\/div>\n\t\t\t<img class=\"tidbit img-green-cliff\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-green-cliff-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-green-cliff-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-green-cliff-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-green-cliff-large@1x.png\"\n\t\talt=\"Illustration of green-cliff\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>Salesforce perspective:<\/strong> &#8220;Consumer goods leaders are dealing with margin pressures, inflation and rising customer service expectations, all of which are impacting their bottom line and forcing them to focus on profitable growth and efficiency. With these new telesales and planning capabilities powered by AI, data, and CRM, consumer goods companies can offer better customer service experiences while also growing revenue.&#8221; \u2013 Kishan Chetan, SVP &amp; GM, Retail &amp; Consumer Goods&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>With these new telesales and planning capabilities powered by AI, data, and CRM, consumer goods companies can offer better customer service experiences while also growing revenue.<\/p>\n<cite>Kishan Chetan, SVP &amp; GM, Retail &amp; Consumer Goods&nbsp;<\/cite><\/blockquote>\n\n\n\n<p><strong>Fast facts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consumer goods leaders <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/consumer-goods-insights-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">rank<\/a> customer service as the second most important driver of customer loyalty, behind product quality.<\/li>\n\n\n\n<li>Despite spending nearly $500 billion on trade spend annually, 80% of consumer goods executives <a href=\"https:\/\/www.salesforce.com\/blog\/trade-promotion-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">are still unhappy<\/a> with their promotion strategy.<\/li>\n\n\n\n<li>60% of promotions <a href=\"https:\/\/www.salesforce.com\/ca\/resources\/guides\/tpm-guide-form\/tpm-guide-playbook\/\" target=\"_blank\" rel=\"noreferrer noopener\">go unevaluated<\/a> and 23% of companies still manage trade campaigns with spreadsheets, leading to inefficient manual entry and disconnected systems.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Learn m<\/strong><strong>ore:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discover all the capabilities of Consumer Goods Cloud <a href=\"https:\/\/www.salesforce.com\/uk\/products\/consumer-goods-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/form\/events\/webinars\/form-rss\/4234150\" target=\"_blank\" rel=\"noreferrer noopener\">Register now<\/a> to learn how Casper is using Salesforce to transform its service center<\/li>\n\n\n\n<li>Visit Salesforce+ to see <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/connections_2023\/series\/connections_2023_highlights\/episode\/episode-s1e13\" target=\"_blank\" rel=\"noreferrer noopener\">Clif Bar\u2019s service story<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Today, Salesforce announced new innovations including Consumer Goods Cloud for Service, Trade Promotion Effectiveness dashboards, and Mulesoft Direct for Consumer Goods. These innovations help drive top and bottom line growth, increase customer satisfaction, and more effectively manage the billions of dollars brands spend on trade promotion with Einstein AI and automation.&nbsp; Significance: The consumer goods [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":67968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[4142],"sf_theme":[4064],"sf_topic":[3978,4074],"sf_product":[],"sf_industry":[4131],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4301],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-67969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-highlights","sf_theme-artificial-intelligence","sf_topic-artificial-intelligence","sf_topic-automation","sf_industry-consumer-goods","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Unveils New AI, Data, and CRM Capabilities for the Consumer Goods Industry to Help Drive Profitable Growth - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/consumer-goods-cloud-news-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Unveils New AI, Data, and CRM Capabilities for the Consumer Goods Industry to Help Drive Profitable Growth\" \/>\n<meta property=\"og:description\" content=\"Today, Salesforce announced new innovations including Consumer Goods Cloud for Service, Trade Promotion Effectiveness dashboards, and Mulesoft Direct for Consumer Goods. 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