{"id":68014,"date":"2023-06-29T08:00:00","date_gmt":"2023-06-29T07:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=68014"},"modified":"2023-07-06T19:47:30","modified_gmt":"2023-07-06T18:47:30","slug":"generative-ai-ethics-survey","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/generative-ai-ethics-survey\/","title":{"rendered":"As UK Workers Embrace Generative AI, 62% Say They Lack Trusted Data and Security Skills"},"content":{"rendered":"\n

Salesforce today released data revealing that over a third (38%) of UK workers are already using or planning to use generative AI in their jobs. Most of these workers (62%), however, say they lack skills to use these technologies accurately and safely.<\/p>\n\n\n\n

While these workers rank better service for customers and the potential to save up to 3.5 hours per week* on tasks among the benefits of using generative AI, they are wary of trust and security risks.<\/p>\n\n\n\n

Many cite bias (58%) and inaccuracies (46%) in generative AI outputs as concerns, and lack of human contextual knowledge (70%) and human creativity (66%) as demonstrating the need for human input and control.<\/p>\n\n\n\n

\u201cGenerative AI is the most important technological breakthrough of our lifetime, revolutionising how businesses interact with customers. But its potential will only be realised if we put trust and safety at the centre of this technology. This starts with managing data. Pulling from data sources that are relevant, representative, and complete,\u201d said Zahra Bahrolouloumi, CEO, Salesforce UKI.<\/p>\n\n\n\n

To that end, Salesforce recently introduced AI Cloud<\/a> to help organisations incorporate trusted generative AI into every part of their business. Addressing data privacy and security concerns, its Einstein Trust Layer safeguards sensitive data within generative AI apps and workflows, preventing it from leaving customers\u2019 trust boundaries.<\/p>\n\n\n\n

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At Salesforce, we\u2019re setting a new industry standard for trusted enterprise AI, combining the power of AI, data and CRM to help companies supercharge customer experiences and company productivity while providing data privacy and data security<\/p>\nZahra Bahrolouloumi, CEO, Salesforce UK<\/cite><\/blockquote>\n\n\n\n

The need for trusted data and security skills<\/strong><\/h2>\n\n\n\n

Previous Salesforce research showed just 1 in 10 UK workers feel they have AI skills<\/a>, and today\u2019s findings highlight how these generative AI skills shortages are felt across organisations. Over two-thirds of UK workers (67%) are concerned that their broader teams do not have the skills to effectively and safely use generative AI. Sixty-nine percent feel their employers do not know how to get the most value out of these technologies for their business.<\/p>\n\n\n\n

Democratising AI skills is an essential step toward effective enterprise use of generative AI, yet the confidence to deploy these technologies responsibly varies significantly between leadership and individual contributors. Whereas 77% of UK C-suite and 67% managing director-level respondents say they are confident, only around a third of senior managers (35%) and junior managers (29%) respectively share this sentiment.<\/p>\n\n\n

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