{"id":68027,"date":"2023-06-29T08:03:42","date_gmt":"2023-06-29T07:03:42","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=68027"},"modified":"2023-06-29T08:43:02","modified_gmt":"2023-06-29T07:43:02","slug":"john-lewis-data","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/john-lewis-data\/","title":{"rendered":"Retailer John Lewis Partnership Builds Self-Service Data Culture with Salesforce"},"content":{"rendered":"\n

The John Lewis Partnership<\/a>, parent company of UK retailers John Lewis and Waitrose, is using Salesforce <\/a>technology to transform its customer experience and self-service data culture.<\/p>\n\n\n\n

Why it\u2019s important: <\/strong>Today, 73% of customers<\/a> expect retailers to understand their unique needs and expectations. Having the ability to gain and act upon insights about customer preferences, shopping habits and behaviours is therefore imperative to building long-term customer loyalty and staying competitive. <\/p>\n\n\n\n

The Salesforce solution: <\/strong>With Tableau<\/a>, John Lewis has built a data-driven strategy that empowers 74,000 employees, called \u2018Partners,\u2019 across its department stores, supermarkets, and financial services groups. With data, Partners can better generate insights to improve the customer experience, as well as manage inventory, automate tasks, and make better decisions.<\/p>\n\n\n\n