{"id":68039,"date":"2023-06-29T08:02:26","date_gmt":"2023-06-29T07:02:26","guid":{"rendered":""},"modified":"2023-06-29T08:43:16","modified_gmt":"2023-06-29T07:43:16","slug":"bike-club-customer","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/bike-club-customer\/","title":{"rendered":"Bike Club Scales Affordable and Sustainable Cycling Service with Salesforce"},"content":{"rendered":"\n

Bike Club<\/a>, one of the world’s largest bike rental networks, is using Salesforce technology to transform how it connects with customers and scale as it moves into new markets.<\/p>\n\n\n\n

Why it\u2019s important: <\/strong>Launched in London in 2016, Bike Club aims to make cycling more affordable and sustainable by enabling parents to rent bikes for their children. As their child grows they can exchange these bikes for a larger size, removing the cost and hassle of selling and replacing bikes repeatedly. <\/p>\n\n\n\n

With over 55,000 children riding Bike Club bicycles, the company handles around 3,700 transactions per day. As a B-Corp certified<\/a> company, it aims to reach sustainability minded customers. Subscriber demand for its refurbished exchanged bikes now outnumbers demand for new bikes. To meet this growing demand, Bike Club has accelerated its refurbishment programme, with 6,000 bikes being refurbished in the first half of 2023 alone. <\/p>\n\n\n\n