{"id":68044,"date":"2023-06-28T08:00:00","date_gmt":"2023-06-28T07:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=68044"},"modified":"2023-06-28T09:51:49","modified_gmt":"2023-06-28T08:51:49","slug":"cpl-talent-productivity","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/cpl-talent-productivity\/","title":{"rendered":"Cpl Adapts Faster to Talent Trends and Unlocks Efficiencies with Salesforce"},"content":{"rendered":"\n<p>Talent and recruitment specialist <a href=\"https:\/\/www.uk.cpl.com\/\">Cpl<\/a> is using Salesforce technology to unlock efficiencies and fast-track growth.<\/p>\n\n\n\n<p><strong>Why it\u2019s important: <\/strong>Recruitment is a volatile market with global events and economies constantly impacting the demand for talent. It can be very complicated, too, particularly in specialist and regulated sectors such as healthcare.&nbsp;<\/p>\n\n\n\n<p>With more than 20 brands and 40 offices across 18 countries, Dublin-headquartered Cpl every month sources over 35,000 applications locally and internationally.&nbsp;<\/p>\n\n\n\n<p>Combining AI, data and CRM, the group is unlocking ways to reduce the time to hire for their clients, deliver better candidate experiences, and expand into new markets efficiently.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73645\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentforce-health-agents-for-harmonizing-medical-information\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-End-of-Healthcare-Paperwork_-Salesforce-Agents-Fueled-by-HealthEx-and-Verily-Return-Focus-to-Patients-1.png?w=1024\" class=\"content-card__image\" alt=\"Salesforce puts digital paperwork on autopilot so care teams can focus on patients\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-End-of-Healthcare-Paperwork_-Salesforce-Agents-Fueled-by-HealthEx-and-Verily-Return-Focus-to-Patients-1.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-End-of-Healthcare-Paperwork_-Salesforce-Agents-Fueled-by-HealthEx-and-Verily-Return-Focus-to-Patients-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-End-of-Healthcare-Paperwork_-Salesforce-Agents-Fueled-by-HealthEx-and-Verily-Return-Focus-to-Patients-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-End-of-Healthcare-Paperwork_-Salesforce-Agents-Fueled-by-HealthEx-and-Verily-Return-Focus-to-Patients-1.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-End-of-Healthcare-Paperwork_-Salesforce-Agents-Fueled-by-HealthEx-and-Verily-Return-Focus-to-Patients-1.png?w=264&amp;h=149 264w, 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https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-End-of-Healthcare-Paperwork_-Salesforce-Agents-Fueled-by-HealthEx-and-Verily-Return-Focus-to-Patients-1.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentforce-health-agents-for-harmonizing-medical-information\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tThe End of Healthcare Paperwork: Salesforce Agents, Fueled by HealthEx, Verily, and Viz.ai, Return Focus to Patients\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73636\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2026\/03\/03\/formula-1-agentforce-to-grow-fan-connection\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Formula-1-and-Salesforce-Power-the-Next-Level-of-Fan-Engagement-with-Agentforce-361.png?w=1024\" class=\"content-card__image\" alt=\"Formula 1 Powers Fan Engagement Strategy with Salesforce\u2019s Agentforce 360\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Formula-1-and-Salesforce-Power-the-Next-Level-of-Fan-Engagement-with-Agentforce-361.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Formula-1-and-Salesforce-Power-the-Next-Level-of-Fan-Engagement-with-Agentforce-361.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Formula-1-and-Salesforce-Power-the-Next-Level-of-Fan-Engagement-with-Agentforce-361.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Formula-1-and-Salesforce-Power-the-Next-Level-of-Fan-Engagement-with-Agentforce-361.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Formula-1-and-Salesforce-Power-the-Next-Level-of-Fan-Engagement-with-Agentforce-361.png?w=264&amp;h=149 264w, 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class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2026\/03\/03\/formula-1-agentforce-to-grow-fan-connection\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tFormula 1 and Salesforce Deepen Partnership, Expanding Agentforce to Grow Fan Connection Worldwide\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/68044\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p>The <a href=\"https:\/\/www.salesforce.com\/uk\/products\/platform\/overview\/\">Salesforce Platform<\/a> is at the heart of Cpl\u2019s business, Cpl has developed custom workflows that automate repetitive tasks, accelerating recruitment and onboarding timings by 75% by simplifying data capture and candidate evaluation processes.<\/p>\n\n\n\n<p>Integrated with over 90 internal and external sources, including job websites, finance tools, and applicant tracking systems, has created a single source of truth of client and candidate information and delivered business value worth around \u20ac1M within 18 months.<\/p>\n\n\n\n<p>Cpl is continually adding new features to personalise the recruitment lifecycle, including creating their own candidate shortlists and sending tailored newsletters to clients to showcase new talent.<\/p>\n\n\n\n<p><strong>The Salesforce solution:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With <a href=\"https:\/\/www.salesforce.com\/products\/experience-cloud\/overview\/\">Experience Cloud<\/a>, Cpl has created personalised recruitment portals for clients and to provide candidates with more self-service options.&nbsp;<\/li>\n\n\n\n<li>With <a href=\"https:\/\/www.salesforce.com\/uk\/products\/sales-cloud\/overview\/\">Sales Cloud <\/a>Cpl can connect new business leads and insights across its global operations, creating a group-wide view of sales pipeline and performance.&nbsp;<\/li>\n\n\n\n<li>Customising Salesforce workflows with <a href=\"https:\/\/trailhead.salesforce.com\/\">Trailhead<\/a>, Cpl can capture and analyse data at every step of the recruitment journey and identify trends shaping the future of work which helps clients compete more effectively for the best talent.<\/li>\n\n\n\n<li>Migrating to <a href=\"https:\/\/www.salesforce.com\/products\/platform\/hyperforce\/\">Hyperforce<\/a> has enabled the group to scale more easily into new markets whilst strengthening data security and regulatory compliance.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>The customer perspective:<\/strong> \u201cToday, being able to source the right talent at the right time requires the ability for everyone involved &#8211; clients and candidates &#8211; to move fast and maximise productivity. With Salesforce, being able to support multiple teams and brands on a single platform has enabled us to simplify our processes and unlock greater efficiency,\u201d said Lorna Conn, CEO at Cpl.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Shifting our recruitment strategy from reactive to proactive and transforming the insights we extract from our data is enabling more informed conversations with our clients and scaling our processes and teams quickly and cost-effectively.<\/p>\n<cite>Lorna Conn, CEO at Cpl<\/cite><\/blockquote>\n\n\n\n<p><strong>The Salesforce perspective:<\/strong> \u201cToday, helping organisations access the talent they need to thrive, tackling the skills gap while strengthening your own processes to work smarter and faster is no easy feat. By bringing multiple teams and brands onto a single platform Cpl shows the power that data, AI and CRM can have in helping companies adapt to new business realities and unlock growth opportunities,\u201d said Carolan Lennon, Country Leader, Salesforce Ireland.<\/p>\n\n\n\n<p><strong>Fast fact: <\/strong>Cpl\u2019s transformation has contributed to a 45% increase in the number of permanent and contingent placements.&nbsp;<\/p>\n\n\n\n<p><strong>Learn more:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn more about Cpl\u2019s digital transformation journey with Salesforce <a href=\"https:\/\/www.salesforce.com\/uk\/resources\/customer-stories\/cpl\/\">here<\/a><\/li>\n\n\n\n<li>Read more Salesforce customer stories <a href=\"https:\/\/www.salesforce.com\/news\/topics\/customer-success\/\">here<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Talent and recruitment specialist Cpl is using Salesforce technology to unlock efficiencies and fast-track growth. Why it\u2019s important: Recruitment is a volatile market with global events and economies constantly impacting the demand for talent. It can be very complicated, too, particularly in specialist and regulated sectors such as healthcare.&nbsp; With more than 20 brands and [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":68047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[3994],"sf_theme":[3979,3985],"sf_topic":[3998],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4088],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-68044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-snapshots","sf_theme-customer-engagement","sf_theme-digital-transformation","sf_topic-customer-success","sf_location-uki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cpl Adapts Faster to Talent Trends and Unlocks Efficiencies with Salesforce - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/cpl-talent-productivity\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cpl Adapts Faster to Talent Trends and Unlocks Efficiencies with Salesforce\" \/>\n<meta property=\"og:description\" content=\"Talent and recruitment specialist Cpl is using Salesforce technology to unlock efficiencies and fast-track growth. Why it\u2019s important: Recruitment is a volatile market with global events and economies constantly impacting the demand for talent. It can be very complicated, too, particularly in specialist and regulated sectors such as healthcare.&nbsp; With more than 20 brands and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/cpl-talent-productivity\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-28T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-28T08:51:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/06\/CPL_UKI.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/cpl-talent-productivity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/cpl-talent-productivity\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Cpl Adapts Faster to Talent Trends and Unlocks Efficiencies with Salesforce\",\"datePublished\":\"2023-06-28T07:00:00+00:00\",\"dateModified\":\"2023-06-28T08:51:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/cpl-talent-productivity\/\"},\"wordCount\":526,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/cpl-talent-productivity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/06\/CPL_UKI.jpg\",\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/cpl-talent-productivity\/\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/cpl-talent-productivity\/\",\"name\":\"Cpl Adapts Faster to Talent Trends and Unlocks Efficiencies with Salesforce - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/cpl-talent-productivity\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/cpl-talent-productivity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/06\/CPL_UKI.jpg\",\"datePublished\":\"2023-06-28T07:00:00+00:00\",\"dateModified\":\"2023-06-28T08:51:49+00:00\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/uk\/news\/stories\/cpl-talent-productivity\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/cpl-talent-productivity\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/06\/CPL_UKI.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/06\/CPL_UKI.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/\",\"name\":\"Salesforce\",\"description\":\"Get the latest Salesforce press releases, announcements, stories, and media contacts. 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