{"id":68050,"date":"2023-06-29T08:01:00","date_gmt":"2023-06-29T07:01:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=68050"},"modified":"2023-06-29T08:43:26","modified_gmt":"2023-06-29T07:43:26","slug":"zoopla-customer-experience","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/zoopla-customer-experience\/","title":{"rendered":"Zoopla Accelerates Home Buying and Renting Process with Salesforce"},"content":{"rendered":"\n<p>Online property company <a href=\"https:\/\/www.zoopla.co.uk\/discover\/property-news\/\">Zoopla<\/a> is using Salesforce <a href=\"https:\/\/www.salesforce.com\/uk\/products\/media-cloud\/overview\/\">Media Cloud<\/a>, <a href=\"https:\/\/www.salesforce.com\/uk\/products\/experience-cloud\/overview\/\">Experience Cloud<\/a> and <a href=\"https:\/\/www.salesforce.com\/uk\/gdpr\/pardot\/\">Pardot<\/a> to transform its customer experience strategy.<\/p>\n\n\n\n<p><strong>Why it\u2019s important: <\/strong>Zoopla, an ecosystem which helps customers make intelligent home decisions, aims to become the UK&#8217;s premier property destination for buyers, renters, agents and landlords.<\/p>\n\n\n\n<p>Introducing an integrated ecosystem of products and software, Zoopla is reimagining the customer and partner experience and engagement across the lifecycle, and driving applicant and valuation leads to their customers\u2019 business.<\/p>\n\n\n\n<p>All of this is reducing the cost to sell properties, serve customers and operate, and increasing revenue through enhanced cross and upsell activities, and lower churn.<\/p>\n\n\n\n<p>With Salesforce, Zoopla is delivering tangible value for its business and customers and unlocking new growth opportunities through an innovative, broad set of products and services. Benefits include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Simplifying product and pricing propositions, and aligning its end-to-end commercial processes to deliver a more seamless customer-centric experience.&nbsp;<\/li>\n\n\n\n<li>Implementing a differentiated service proposition to match influence and spend to customer requirements and reduce Zoopla\u2019s cost to serve.<\/li>\n\n\n\n<li>Reducing complexity, duplication and handovers between teams to create a more efficient and scalable organisation.<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73725\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/orchestration-next-frontier-for-agents\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/From-AI-Cacophony-to-Agent-Euphony_-Why-Orchestration-Is-Key-to-the-Agentic-Enterprise.png?w=1024\" class=\"content-card__image\" alt=\"Why Orchestration Is the Next Frontier for Agents\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/From-AI-Cacophony-to-Agent-Euphony_-Why-Orchestration-Is-Key-to-the-Agentic-Enterprise.png 1200w, 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content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentforce-health-agents-for-harmonizing-medical-information\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tThe End of Healthcare Paperwork: Salesforce Agents, Fueled by HealthEx, Verily, and Viz.ai, Return Focus to Patients\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/68050\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>The customer perspective:<\/strong> \u201cToday, every home seeker, owner and landlord expects the information they need to turn aspiration into a transaction. By bringing together Zoopla\u2019s products, software and expertise on one easily accessible platform, we\u2019re giving everyone involved a single source of truth, therefore optimising the experience and driving success for our customers, estate agents and property developers alike,\u201d said Rory Marsden, Commercial Operations Director at Zoopla.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>As an agent-focused business, we want to move Zoopla on from being a digital noticeboard and create a fantastic consumer experience. With Salesforce, we\u2019re transforming our business to enable a new world of self service and creating efficiencies across our organisation.<\/p>\n<cite>Rory Marsden, Commercial Operations Director at Zoopla<\/cite><\/blockquote>\n\n\n\n<p><strong>Learn more:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For more World Tour London news, <a href=\"https:\/\/www.salesforce.com\/uk\/news\/collections\/london-tour-london-2023\/\">visit this page<\/a><\/li>\n\n\n\n<li>Read more Salesforce customer stories <a href=\"https:\/\/www.salesforce.com\/news\/topics\/customer-success\/\">here<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Online property company Zoopla is using Salesforce Media Cloud, Experience Cloud and Pardot to transform its customer experience strategy. Why it\u2019s important: Zoopla, an ecosystem which helps customers make intelligent home decisions, aims to become the UK&#8217;s premier property destination for buyers, renters, agents and landlords. Introducing an integrated ecosystem of products and software, Zoopla [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":68131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[3994],"sf_theme":[3979],"sf_topic":[3998],"sf_product":[4054],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4088],"sf_collection":[4712],"sf_visibility":[],"coauthors":[],"class_list":["post-68050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-snapshots","sf_theme-customer-engagement","sf_topic-customer-success","sf_product-experience-cloud","sf_location-uki","sf_collection-london-tour-london-2023"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Zoopla Accelerates Home Buying and Renting Process with Salesforce - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/zoopla-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zoopla Accelerates Home Buying and Renting Process with Salesforce\" \/>\n<meta property=\"og:description\" content=\"Online property company Zoopla is using Salesforce Media Cloud, Experience Cloud and Pardot to transform its customer experience strategy. Why it\u2019s important: Zoopla, an ecosystem which helps customers make intelligent home decisions, aims to become the UK&#8217;s premier property destination for buyers, renters, agents and landlords. 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