{"id":68320,"date":"2023-07-19T05:00:00","date_gmt":"2023-07-19T04:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=68320"},"modified":"2023-07-26T19:48:04","modified_gmt":"2023-07-26T18:48:04","slug":"sales-gpt-service-gpt-ga","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/sales-gpt-service-gpt-ga\/","title":{"rendered":"Salesforce Announces General Availability and Pricing for GPT-Powered Features for Sales and Service, Secured Through Einstein GPT Trust Layer"},"content":{"rendered":"\n

Today, Salesforce announced general availability and pricing for Service GPT, Sales GPT, and the Einstein GPT Trust Layer, helping any organization drive productivity and personalize customer interactions<\/a> with generative AI designed for enterprise security standards.<\/p>\n\n\n\n

Users can leverage Service GPT to auto-generate personalized replies and automatically summarize customer interactions for future reference, while Sales GPT users benefit from AI-generated, personalized customer emails based on contextual customer data stored in Salesforce. The Einstein GPT Trust Layer prevents customer data from being stored outside Salesforce, meaning prompts and responses are not stored by third-party LLM providers, or used to train their models.<\/p>\n\n\n\n

\nhttps:\/\/www.youtube.com\/watch?v=TTFWvDWJSGM\n<\/div><\/figure>\n\n\n\n

Why it\u2019s relevant: <\/strong>Generative AI<\/a> helps organizations tailor customer interactions faster and at scale, and workers are quickly realizing the benefits. In fact, 68% of workers<\/a> say generative AI will help them better serve customers, and employees estimate it will save them an average of five hours each week. That said, 73% of employees believe generative AI introduces new security risks, underscoring the need for organizations to leverage generative AI technologies built with trust first.<\/p>\n\n\n\n

Salesforce AI solution:<\/strong> Salesforce is embedding Einstein GPT\u2019s<\/a> generative AI capabilities across all Salesforce products. And through the Einstein GPT Trust Layer<\/a>, which provides enterprise-ready data security and compliance safeguards, organizations are empowered to increase productivity and engage with customers in personalized ways without sacrificing trust.<\/p>\n\n\n\n

Innovation in action: <\/strong>In its pilot deployment, Service GPT helped one customer, AAA – The Auto Club Group, increase case resolutions by 20%. AAA – The Auto Club Group also found that generative AI helped them meet customer needs more efficiently and in personalized ways.<\/p>\n\n\n\n

Generally available Service GPT features include: <\/p>\n\n\n\n