{"id":68395,"date":"2023-08-01T06:00:00","date_gmt":"2023-08-01T05:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=68395"},"modified":"2023-08-01T17:10:04","modified_gmt":"2023-08-01T16:10:04","slug":"sales-training-programs-community","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/sales-training-programs-community\/","title":{"rendered":"Closing the Deal: How Upskilling and Community Give Sales Reps the Competitive Edge"},"content":{"rendered":"\n<p>Sales professionals are <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/sales-research-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">adapting<\/a> to a world with more competition and fewer resources. At the same time, customers have higher <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/customer-engagement-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">expectations<\/a> than ever, with nearly three-quarters expecting companies to grasp their unique needs. These obstacles are putting the onus on sellers to become more efficient, productive, and engaging.&nbsp;<\/p>\n\n\n\n<p>It\u2019s hard for any individual sales rep to meet the demands of the day on their own. At Salesforce, we saw a glaring need for a community where anyone in the sales industry \u2014 from those just launching their careers to seasoned leaders \u2014 could upskill, connect with others, and advance their careers.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why we launched <a href=\"https:\/\/www.salesforce.com\/sales\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesblazer<\/a>. Together with sales professionals around the world, we\u2019re building the largest and most successful community for sales.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>That\u2019s why we launched <a href=\"https:\/\/www.salesforce.com\/sales\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesblazer<\/a>. Together with sales professionals around the world, we\u2019re building the largest and most successful community for sales.<\/p>\n<\/blockquote>\n\n\n\n<p>Salesblazer is an inclusive community that enables all sales professionals to learn and adapt to the jobs of today and the future. Sellers can gain skills through carefully curated learning paths on <a href=\"https:\/\/trailhead.salesforce.com\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Trailhead<\/a>, Salesforce\u2019s free online learning platform, as well as receive advice from top sales influencers, experts, and peers. A <a href=\"https:\/\/trailhead.salesforce.com\/en\/credentials\/salesrepresentative\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Representative Certification<\/a> helps members grow and demonstrate their skills across planning, customer engagement, deal management, pipeline management, forecasting, and customer success.&nbsp;<\/p>\n\n\n\n<p>Salesblazer is also a space where sales professionals can share expertise and tips, mentor one another, and build connections to grow their careers and drive prosperity for their organizations.&nbsp;<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tJoin the largest and most successful community of sales professionals.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/trailhead.salesforce.com\/trailblazer-community\/groups\/0F94S000000kQMeSAM?tab=discussion&#038;sort=LAST_MODIFIED_DATE_DESC&#038;_ga=2.192305955.883015703.1690375948-1641097573.1684766371&#038;_gac=1.48825940.1687385319.CjwKCAjwm4ukBhAuEiwA0zQxk-d-CLfRICbKJq8-AzjsBo8K1SU3v9zgZKbmX9z3I5lwPVwaEhJ_vRoChSgQAvD_BwE\" target=\"_blank\">\n\t\t\t\t<span>Go here<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-salesblazers-find-inspiration-in-the-people-around-them\">Salesblazers find inspiration in the people around them&nbsp;&nbsp;<\/h2>\n\n\n\n<p>Two inspiring members of our Salesblazer Community drive home the power of continuous learning and the strength of community. Joshua Turner is a sales executive with nearly two decades of experience in sales and marketing. He worked his way up to VP of national sales and marketing at an advertising firm before becoming a senior sales executive at Trifecta Technologies, a Salesforce consulting and implementation firm.&nbsp;<\/p>\n\n\n\n<p>Despite his expertise as a sales leader, Turner knew he could benefit from honing his skills and connecting with other professionals through Salesblazer. He took advantage of training modules and tutorials to boost product knowledge and sales techniques, and learn more about generative AI. He also used the platform to connect with a broader network.&nbsp;<\/p>\n\n\n\n<p>\u201cThe community provides an opportunity for continuous learning, collaboration, and personal growth, from people who are also facing the same situations,\u201d he said. Overall, he sees Salesblazer as not only a way to \u201cboost your performance and achieve greater success\u201d in your current role, but also \u201ca valuable tool to help you grow your career.\u201d&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"68393-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"388\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/08\/image2-e1690901053722.jpg?w=500\" alt=\"Joshua Turner, Salesblazer\" class=\"wp-image-68393\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2-e1690901053722.jpg 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2-e1690901053722.jpg?w=300&amp;h=233 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2-e1690901053722.jpg?w=264&amp;h=205 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2-e1690901053722.jpg?w=470&amp;h=365 470w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2-e1690901053722.jpg?w=150&amp;h=116 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2-e1690901053722.jpg?w=249&amp;h=193 249w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><figcaption class=\"wp-element-caption\">Joshua Turner, Salesblazer<\/figcaption><\/figure>\n<div id=\"68393-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"388\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/08\/image2-e1690901053722.jpg?w=500\" alt=\"Joshua Turner, Salesblazer\" class=\"wp-image-68393\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2-e1690901053722.jpg 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2-e1690901053722.jpg?w=300&amp;h=233 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2-e1690901053722.jpg?w=264&amp;h=205 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2-e1690901053722.jpg?w=470&amp;h=365 470w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2-e1690901053722.jpg?w=150&amp;h=116 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2-e1690901053722.jpg?w=249&amp;h=193 249w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption class=\"wp-element-caption\">Joshua Turner, Salesblazer<\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p>Meghan Perez, a sales manager for GrubHub, has also found value in building her knowledge base and learning from peers and experts. After joining the food delivery platform as a sales rep in 2017, Perez became one of the company\u2019s first remote sales managers in 2020.&nbsp;<\/p>\n\n\n\n<p>Perez turned to Salesblazer to help grow her skills as a leader, including coaching, forecasting, and fostering a positive team culture. \u201cNo matter where you are in your sales career, Salesblazer has the resources available to guide you in continued development,\u201d she said.&nbsp;<\/p>\n\n\n\n<p>Beyond building up knowledge, Perez says that the opportunity to participate in discussions, attend networking events, and forge bonds with sales professionals of all backgrounds is giving her a leg up in her career. \u201cThrough networking in this community, I have individuals outside of my company I can connect with for additional guidance and support,\u201d she said.&nbsp;<\/p>\n\n\n\n<p>For example, after being exposed to content and conversations on generative AI through Salesblazer, Perez is looking for ways to innovate on her team and explained, \u201cI\u2019m excited about the opportunity to incorporate AI technology into our sales processes.\u201d&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>I\u2019m excited about the opportunity to incorporate AI technology into our sales processes.<\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"68394-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/08\/image3-e1690901160525.png?w=300\" alt=\"Meghan Perez, Salesblazer\" class=\"wp-image-68394\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image3-e1690901160525.png 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image3-e1690901160525.png?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image3-e1690901160525.png?w=264&amp;h=264 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image3-e1690901160525.png?w=193&amp;h=193 193w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption class=\"wp-element-caption\">Meghan Perez, Salesblazer\n<\/figcaption><\/figure>\n<div id=\"68394-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/08\/image3-e1690901160525.png?w=300\" alt=\"Meghan Perez, Salesblazer\" class=\"wp-image-68394\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image3-e1690901160525.png 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image3-e1690901160525.png?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image3-e1690901160525.png?w=264&amp;h=264 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image3-e1690901160525.png?w=193&amp;h=193 193w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption class=\"wp-element-caption\">Meghan Perez, Salesblazer\n<\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Empowering sales professionals to drive growth<\/strong><\/h2>\n\n\n\n<p>At a time of uncertainty, rapid change, and increasing pressure, it\u2019s up to businesses to ensure that their sales teams have what they need to be successful. With <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-digital-skills-index-details-major-gaps-across-19-countries\/\" target=\"_blank\" rel=\"noreferrer noopener\">three in four<\/a> global workers lacking in-demand digital skills, business leaders should prioritize equipping sales reps with the resources they need.<\/p>\n\n\n\n<p>By helping sales professionals access skills and support, companies can ensure that they close more deals \u2014 and keep their business thriving and resilient.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Explore further<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visit <a href=\"http:\/\/salesforce.com\/sales\/?d=cta-body-promo-8&amp;_gl=1*1wn7qt3*_ga*MTY0MTA5NzU3My4xNjg0NzY2Mzcx*_ga_3VHBZ2DJWP*MTY5MDQ4NTMxMC4xNjAuMS4xNjkwNDg3MDQ0LjAuMC4w&amp;_ga=2.116924303.883015703.1690375948-1641097573.1684766371&amp;_gac=1.87820650.1687385319.CjwKCAjwm4ukBhAuEiwA0zQxk-d-CLfRICbKJq8-AzjsBo8K1SU3v9zgZKbmX9z3I5lwPVwaEhJ_vRoChSgQAvD_BwE\">Salesblaz<\/a><a href=\"http:\/\/salesforce.com\/sales\/?d=cta-body-promo-8&amp;_gl=1*1wn7qt3*_ga*MTY0MTA5NzU3My4xNjg0NzY2Mzcx*_ga_3VHBZ2DJWP*MTY5MDQ4NTMxMC4xNjAuMS4xNjkwNDg3MDQ0LjAuMC4w&amp;_ga=2.116924303.883015703.1690375948-1641097573.1684766371&amp;_gac=1.87820650.1687385319.CjwKCAjwm4ukBhAuEiwA0zQxk-d-CLfRICbKJq8-AzjsBo8K1SU3v9zgZKbmX9z3I5lwPVwaEhJ_vRoChSgQAvD_BwE\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">e<\/a><a href=\"http:\/\/salesforce.com\/sales\/?d=cta-body-promo-8&amp;_gl=1*1wn7qt3*_ga*MTY0MTA5NzU3My4xNjg0NzY2Mzcx*_ga_3VHBZ2DJWP*MTY5MDQ4NTMxMC4xNjAuMS4xNjkwNDg3MDQ0LjAuMC4w&amp;_ga=2.116924303.883015703.1690375948-1641097573.1684766371&amp;_gac=1.87820650.1687385319.CjwKCAjwm4ukBhAuEiwA0zQxk-d-CLfRICbKJq8-AzjsBo8K1SU3v9zgZKbmX9z3I5lwPVwaEhJ_vRoChSgQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">r.com<\/a> and join the <a href=\"https:\/\/trailhead.salesforce.com\/trailblazer-community\/groups\/0F94S000000kQMeSAM?tab=discussion&amp;sort=LAST_MODIFIED_DATE_DESC\/?d=cta-body-promo-8&amp;_ga=2.116924303.883015703.1690375948-1641097573.1684766371&amp;_gac=1.87820650.1687385319.CjwKCAjwm4ukBhAuEiwA0zQxk-d-CLfRICbKJq8-AzjsBo8K1SU3v9zgZKbmX9z3I5lwPVwaEhJ_vRoChSgQAvD_BwE\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesblazer Community<\/a> to learn, connect, and grow with sales professionals around the world<\/li>\n\n\n\n<li>Dive into the latest research on the sales profession <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/sales-research-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Sales professionals are adapting to a world with more competition and fewer resources. At the same time, customers have higher expectations than ever, with nearly three-quarters expecting companies to grasp their unique needs. These obstacles are putting the onus on sellers to become more efficient, productive, and engaging.&nbsp; It\u2019s hard for any individual sales rep [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":68392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[3994],"sf_theme":[3985],"sf_topic":[3978,4074,4058],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4301],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-68395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-snapshots","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-automation","sf_topic-sales","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Closing the Deal: How Upskilling and Community Give Sales Reps the Competitive Edge - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/sales-training-programs-community\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Closing the Deal: How Upskilling and Community Give Sales Reps the Competitive Edge\" \/>\n<meta property=\"og:description\" content=\"Sales professionals are adapting to a world with more competition and fewer resources. At the same time, customers have higher expectations than ever, with nearly three-quarters expecting companies to grasp their unique needs. 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