{"id":68449,"date":"2023-08-04T06:00:00","date_gmt":"2023-08-04T05:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=68449"},"modified":"2024-04-17T18:39:59","modified_gmt":"2024-04-17T17:39:59","slug":"einstein-studio-ai-news","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/einstein-studio-ai-news\/","title":{"rendered":"Salesforce Launches BYOM to Make It Easy for Businesses to Use Proprietary Data to Build and Deploy AI Models"},"content":{"rendered":"\n<p>Salesforce today announced the general availability of Einstein Studio, a new, easy-to-use \u201cbring your own model\u201d (BYOM) solution that enables companies to use their custom AI models to power any sales, service, marketing, commerce, and IT application within Salesforce, helping them get more from their AI and data investments.&nbsp;<\/p>\n\n\n\n<p>Einstein Studio makes it easy for data science and engineering teams to manage and deploy AI models more efficiently, and at lower cost. Companies can now easily use their proprietary company data from <a href=\"https:\/\/www.salesforce.com\/uk\/products\/genie\/overview\/?_gl=1*1b1mgp*_ga*NzQ0MDA5NjYxLjE2NTE1MjQwMDg.*_ga_3VHBZ2DJWP*MTY2MzY3NDM2NS4xMjguMS4xNjYzNjc4NDE5LjAuMC4w\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Data Cloud<\/a> to train models from Salesforce\u2019s ecosystem of curated AI models, including Amazon SageMaker from Amazon Web Services (AWS), Google Cloud&#8217;s Vertex AI, and other AI services.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tEinstein Studio, Bring Your Own Model\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/help.salesforce.com\/s\/articleView?id=sf.c360_a_bring_your_own_model.htm&#038;type=5\" target=\"_blank\">\n\t\t\t\t<span>learn more<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>Einstein Studio trains AI models on proprietary customer data from Data Cloud, the first real-time data platform for CRM. Through this BYOM solution, customers will be able to use their custom AI models alongside turnkey LLMs provided through <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2023\/03\/07\/einstein-generative-ai\/?amp\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein GPT<\/a>, enabling them to deliver comprehensive AI fast.<\/p>\n\n\n\n<p><strong>Why it matters<\/strong>: Companies across every industry are rushing to integrate AI as IT leaders anticipate an <a href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">enormous impact<\/a> on their business. However, <a href=\"https:\/\/info.kpmg.us\/news-perspectives\/technology-innovation\/kpmg-generative-ai-2023.html\" target=\"_blank\" rel=\"noreferrer noopener\">nearly 60% say<\/a> they are still a year or two away from implementing AI solutions. And according to a Gartner\u00ae press release \u201cOn average, 54% of AI projects make it from pilot to production.\u201d<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73710\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentic-enterprise-operating-system\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=1024\" class=\"content-card__image\" alt=\"uki agentic enterprise\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentic-enterprise-operating-system\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tWhy the agentic enterprise needs an operating system, not just a model\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73706\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/meet-the-new-slack\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=1024\" class=\"content-card__image\" alt=\"View of Slackbot answering a request in Slack.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/meet-the-new-slack\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tMeet the new Slack\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/68449\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>The solution<\/strong>: Einstein Studio makes it faster and easier to run and deploy enterprise-ready AI across every part of the business, bringing trusted, open, and real-time AI experiences to every application and workflow.<\/p>\n\n\n\n<p><strong>How it works<\/strong>: With Einstein Studio, companies can leverage their proprietary, real-time customer data from Data Cloud to train AI models that solve specific business needs. And with Einstein Studio\u2019s BYOM solution, companies can train their preferred AI model with Data Cloud, which connects all customer data from any source, and automatically harmonizes that data into a single customer profile that adapts to each customer\u2019s activity in real time for use across any department.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Einstein Studio makes it faster to train AI models by providing pre-built, zero-ETL integration, which reduces the complexity of moving data between platforms. Einstein Studio allows technical teams to simply \u201cpoint and click\u201d to access their data in Data Cloud, then build and train their custom AI models for use across Salesforce applications. This process provides current and relevant customer data to inform AI predictions and auto-generate content.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Einstein Studio provides a control panel for managing the use of AI models, empowering data scientists and engineers to govern how their data is exposed to AI platforms for training.&nbsp;<\/li>\n\n\n\n<li>Einstein Studio&#8217;s zero-ETL framework allows companies to power their custom AI models without the need for time-consuming data integration across systems. This means Data Cloud can connect to other AI tools without the extract, transform, and load (ETL) process, saving customers time and money while accelerating AI implementation.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"68446-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"680\" width=\"1024\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2023\/08\/image1.png?w=1024\" alt=\"\" class=\"wp-image-68446\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image1.png 1999w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image1.png?w=300&amp;h=199 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image1.png?w=768&amp;h=510 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image1.png?w=1024&amp;h=680 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image1.png?w=1536&amp;h=1020 1536w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image1.png?w=264&amp;h=175 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image1.png?w=500&amp;h=332 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image1.png?w=678&amp;h=450 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image1.png?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image1.png?w=291&amp;h=193 291w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image1.png?w=1218&amp;h=809 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Einstein Studio Bring Your Own Model architecture.<\/figcaption><\/figure>\n<div id=\"68446-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1327\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2023\/08\/image1.png?w=1024\" alt=\"\" class=\"wp-image-68446\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image1.png 1999w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image1.png?w=300&amp;h=199 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image1.png?w=768&amp;h=510 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image1.png?w=1024&amp;h=680 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image1.png?w=1536&amp;h=1020 1536w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image1.png?w=264&amp;h=175 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image1.png?w=500&amp;h=332 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image1.png?w=678&amp;h=450 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image1.png?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image1.png?w=291&amp;h=193 291w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image1.png?w=1218&amp;h=809 1218w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><figcaption class=\"wp-element-caption\">Einstein Studio Bring Your Own Model architecture.<\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p><strong>Go deeper: <\/strong>With Einstein Studio, companies can:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Drive revenue, reduce churn, and provide exceptional customer experiences.<\/strong> Customers can leverage all of their data to power AI capable of delivering highly personalized customer interactions across every brand channel.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Increase data team productivity with preferred tools to build machine learning models.<\/strong> Customers already using Amazon SageMaker or Google Cloud&#8217;s Vertex AI to build models can use Salesforce data to train those models via Data Cloud.&nbsp;<\/li>\n\n\n\n<li><strong>Get more from existing data \u2014 no custom integration required.<\/strong> By making Salesforce data easily accessible to their existing AI tools, companies can use their customer data to build more powerful machine learning models.&nbsp;<\/li>\n\n\n\n<li><strong>Maximize existing IT expertise and AI investments.<\/strong> Einstein Studio enables teams to invoke their custom AI models from Data Cloud. Using the power of the Salesforce Platform, users can turn AI models into actionable insights, helping guide Flow automations, trigger Apex code, or inform sales reps and contact center agents with AI outputs surfaced across the Lightning experience.<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"67915\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2023\/06\/12\/ai-cloud-news\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/06\/AI_Day_PressRelease.jpg?w=1024\" class=\"content-card__image\" alt=\"\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/06\/AI_Day_PressRelease.jpg 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/06\/AI_Day_PressRelease.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/06\/AI_Day_PressRelease.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/06\/AI_Day_PressRelease.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/06\/AI_Day_PressRelease.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/06\/AI_Day_PressRelease.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/06\/AI_Day_PressRelease.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/06\/AI_Day_PressRelease.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/06\/AI_Day_PressRelease.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/06\/AI_Day_PressRelease.jpg?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2023\/06\/12\/ai-cloud-news\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Announces AI Cloud \u2013 Bringing Trusted Generative AI to the Enterprise\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"67912\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-gpt-resources\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/06\/GPT_AcrossCloud_AI_DAy.jpg?w=1024\" class=\"content-card__image\" alt=\"\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/06\/GPT_AcrossCloud_AI_DAy.jpg 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/06\/GPT_AcrossCloud_AI_DAy.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/06\/GPT_AcrossCloud_AI_DAy.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/06\/GPT_AcrossCloud_AI_DAy.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/06\/GPT_AcrossCloud_AI_DAy.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/06\/GPT_AcrossCloud_AI_DAy.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/06\/GPT_AcrossCloud_AI_DAy.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/06\/GPT_AcrossCloud_AI_DAy.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/06\/GPT_AcrossCloud_AI_DAy.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/06\/GPT_AcrossCloud_AI_DAy.jpg?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-gpt-resources\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tAI Cloud: A Guide to Salesforce\u2019s Trusted, Open, and Business-Ready GPT-Powered Applications\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/68449\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>Einstein Studio in action<\/strong>: Now, businesses in any industry can more quickly maximize their AI and data investments to create personalized experiences, increase efficiency, and save money:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Financial service institutions <\/strong>can create custom cross-selling models that help recommend additional products or services to advisors based on real-time engagement data from clients<\/li>\n\n\n\n<li><strong>Retailers <\/strong>can recommend products to customers based on their interests and behaviors, personalize pricing for customers based on their individual needs, or segment customers into different groups based on their demographics, purchase history, and other factors.<strong>&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>Automotive <\/strong>brands can predict when a car is likely to need maintenance, detect fraudulent insurance claims, or personalize marketing campaigns for car buyers based on their individual needs and preferences.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"68447-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"671\" width=\"1024\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2023\/08\/image3-1.png?w=1024\" alt=\"\" class=\"wp-image-68447\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image3-1.png 1155w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image3-1.png?w=300&amp;h=197 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image3-1.png?w=768&amp;h=503 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image3-1.png?w=1024&amp;h=671 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image3-1.png?w=264&amp;h=173 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image3-1.png?w=500&amp;h=328 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image3-1.png?w=678&amp;h=444 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image3-1.png?w=150&amp;h=98 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image3-1.png?w=294&amp;h=193 294w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Propensity to buy model built in Amazon SageMaker is registered in Einstein Studio.<\/figcaption><\/figure>\n<div id=\"68447-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1155\" height=\"757\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2023\/08\/image3-1.png?w=1024\" alt=\"\" class=\"wp-image-68447\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image3-1.png 1155w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image3-1.png?w=300&amp;h=197 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image3-1.png?w=768&amp;h=503 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image3-1.png?w=1024&amp;h=671 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image3-1.png?w=264&amp;h=173 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image3-1.png?w=500&amp;h=328 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image3-1.png?w=678&amp;h=444 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image3-1.png?w=150&amp;h=98 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image3-1.png?w=294&amp;h=193 294w\" sizes=\"auto, (max-width: 1155px) 100vw, 1155px\" \/><figcaption class=\"wp-element-caption\">Propensity to buy model built in Amazon SageMaker is registered in Einstein Studio.<\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"68448-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"675\" width=\"1024\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2023\/08\/image2.png?w=1024\" alt=\"\" class=\"wp-image-68448\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2.png 1999w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2.png?w=300&amp;h=198 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2.png?w=768&amp;h=506 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2.png?w=1024&amp;h=675 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2.png?w=1536&amp;h=1012 1536w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2.png?w=264&amp;h=174 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2.png?w=500&amp;h=329 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2.png?w=678&amp;h=447 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2.png?w=150&amp;h=99 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2.png?w=293&amp;h=193 293w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2.png?w=1218&amp;h=802 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">The propensity to buy model is seamlessly used in a Flow to inform whether or not a product recommendation email should be sent to a customer.<\/figcaption><\/figure>\n<div id=\"68448-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1317\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2023\/08\/image2.png?w=1024\" alt=\"\" class=\"wp-image-68448\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2.png 1999w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2.png?w=300&amp;h=198 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2.png?w=768&amp;h=506 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2.png?w=1024&amp;h=675 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2.png?w=1536&amp;h=1012 1536w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2.png?w=264&amp;h=174 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2.png?w=500&amp;h=329 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2.png?w=678&amp;h=447 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2.png?w=150&amp;h=99 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2.png?w=293&amp;h=193 293w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/image2.png?w=1218&amp;h=802 1218w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><figcaption class=\"wp-element-caption\">The propensity to buy model is seamlessly used in a Flow to inform whether or not a product recommendation email should be sent to a customer.<\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p><strong>What people are saying<\/strong>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Companies need quick, ROI-driven AI investments that deliver value through actionable business insights and personalized customer experiences. Einstein Studio offers a faster, easier way to create and implement custom AI models, including a BYOM approach that allows customers to use the most relevant AI models&nbsp;\u2013&nbsp;all while bypassing expensive ETL data pipeline processes. Now, Salesforce customers can harness their own proprietary data to power predictive and generative AI across every part of their organization.&#8221; \u2013 Rahul Auradkar, EVP &amp; GM, Unified Data Services &amp; Einstein, <strong>Salesforce<\/strong>&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Now, Salesforce customers can harness their own proprietary data to power predictive and generative AI across every part of their organization.<\/p>\n<cite>Rahul Auradkar, EVP &amp; GM, Unified Data Services &amp; Einstein, <strong>Salesforce<\/strong>&nbsp;&nbsp;<\/cite><\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cSalesforce and Google Cloud share a commitment to helping businesses create real-world value with generative AI. Expanding access to Google\u2019s powerful models for Salesforce customers through Einstein Studio means businesses can train AI models on Salesforce data, and then use the models throughout Salesforce&#8217;s business applications. In the future, this will allow customers to more easily deploy Google Cloud\u2019s diverse models to address particular use cases, including Google\u2019s foundation models, highly specialized models developed for specific industries, and a variety of open source models and those from our ecosystem of partners.\u201d \u2013 Kevin Ichhpurani, Corporate VP, Global Ecosystem and Channels at <strong>Google Cloud<\/strong><\/li>\n\n\n\n<li>\u201cTens of thousands of customers have tapped Amazon SageMaker to train models with billions of parameters and generate more than a trillion monthly predictions. That is why Amazon SageMaker has become the tool of choice for numerous customers since launching in 2017, but to make the most of their investment in machine learning, customers need access to data, which can be siloed and difficult to use. Working together with Salesforce, we are making it even easier for customers to bring together their Salesforce data with Amazon SageMaker, so they can take advantage of the breadth and depth of SageMaker features to fuel machine learning-powered insights and quickly take action on what they uncover.\u201d \u2013 Swami Sivasubramanian, VP of Database, Analytics, and Machine Learning at <strong>AWS<\/strong><\/li>\n\n\n\n<li>&#8220;Through Salesforce\u2019s Data Cloud and Einstein Studio, customers will now have the ability to bring their own Amazon SageMaker models, providing them greater choice in how they utilize AI and customer data. The democratization of such a capability is key to the success of our clients. Deloitte is excited to be a part of this journey and has developed a series of \u2018bring your own models\u2019 that our clients can leverage as part of the Salesforce ecosystem.&#8221; \u2013 David Geisinger, Global Alliance Lead, <strong>Deloitte Digital<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Learn more:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn more about <a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=sf.c360_a_bring_your_own_model.htm&amp;type=5\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Studio<\/a>&nbsp;<\/li>\n\n\n\n<li>Explore further in this <a href=\"https:\/\/developer.salesforce.com\/blogs\/2023\/08\/bring-your-own-ai-models-to-salesforce-with-einstein-studio\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Studio blog<\/a>&nbsp;<\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/uk\/products\/genie\/overview\/?_gl=1*1b1mgp*_ga*NzQ0MDA5NjYxLjE2NTE1MjQwMDg.*_ga_3VHBZ2DJWP*MTY2MzY3NDM2NS4xMjguMS4xNjYzNjc4NDE5LjAuMC4w\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Data Cloud<\/a>, the first real-time data platform for CRM, which now processes over 100 billion customer records daily<\/li>\n\n\n\n<li>Learn more about how <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2023\/06\/12\/ai-cloud-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Cloud<\/a> is supercharging customer experiences and company productivity with generative AI for the enterprise<\/li>\n\n\n\n<li>Learn how <a href=\"https:\/\/aws.amazon.com\/blogs\/machine-learning\/bring-your-own-ai-using-amazon-sagemaker-with-salesforce-data-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon SageMaker and Einstein Studio<\/a> drive customer engagement and personalization<\/li>\n<\/ul>\n\n\n\n<p><em>Gartner Press Release, Gartner Survey Reveals 80% of Executives Think Automation Can Be Applied to Any Business Decision, August 22, 2022, <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2022-08-22-gartner-survey-reveals-80-percent-of-executives-think-automation-can-be-applied-to-any-business-decision#:~:text=On%20average%2C%2054%25%20of%20AI,the%20AI%20talent%20they%20need\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2022-08-22-gartner-survey-reveals-80-percent-of-executives-think-automation-can-be-applied-to-any-business-decision#:~:text=On%20average%2C%2054%25%20of%20AI,the%20AI%20talent%20they%20need<\/a>. GARTNER is a registered trademark and service mark of Gartner, Inc. and\/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce today announced the general availability of Einstein Studio, a new, easy-to-use \u201cbring your own model\u201d (BYOM) solution that enables companies to use their custom AI models to power any sales, service, marketing, commerce, and IT application within Salesforce, helping them get more from their AI and data investments.&nbsp; Einstein Studio makes it easy for [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":68445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[4142],"sf_theme":[3985],"sf_topic":[3978,4074],"sf_product":[4345],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4301],"sf_collection":[4522],"sf_visibility":[],"coauthors":[],"class_list":["post-68449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-highlights","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-automation","sf_product-einstein","sf_location-global","sf_collection-future-of-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Launches BYOM to Make It Easy for Businesses to Use Proprietary Data to Build and Deploy AI Models - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/einstein-studio-ai-news\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Launches BYOM to Make It Easy for Businesses to Use Proprietary Data to Build and Deploy AI Models\" \/>\n<meta property=\"og:description\" content=\"Salesforce today announced the general availability of Einstein Studio, a new, easy-to-use \u201cbring your own model\u201d (BYOM) solution that enables companies to use their custom AI models to power any sales, service, marketing, commerce, and IT application within Salesforce, helping them get more from their AI and data investments.&nbsp; Einstein Studio makes it easy for [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/einstein-studio-ai-news\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-04T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-17T17:39:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/EinsteinStudio.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/einstein-studio-ai-news\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/einstein-studio-ai-news\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Salesforce Launches BYOM to Make It Easy for Businesses to Use Proprietary Data to Build and Deploy AI Models\",\"datePublished\":\"2023-08-04T05:00:00+00:00\",\"dateModified\":\"2024-04-17T17:39:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/einstein-studio-ai-news\/\"},\"wordCount\":1408,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/einstein-studio-ai-news\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/EinsteinStudio.jpg\",\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/einstein-studio-ai-news\/\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/einstein-studio-ai-news\/\",\"name\":\"Salesforce Launches BYOM to Make It Easy for Businesses to Use Proprietary Data to Build and Deploy AI Models - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/einstein-studio-ai-news\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/einstein-studio-ai-news\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/EinsteinStudio.jpg\",\"datePublished\":\"2023-08-04T05:00:00+00:00\",\"dateModified\":\"2024-04-17T17:39:59+00:00\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/uk\/news\/stories\/einstein-studio-ai-news\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/einstein-studio-ai-news\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/EinsteinStudio.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/EinsteinStudio.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/\",\"name\":\"Salesforce\",\"description\":\"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.\",\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/uk\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#organization\",\"name\":\"Salesforce\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Salesforce\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/salesforce\/\",\"https:\/\/x.com\/salesforcenews\",\"https:\/\/www.linkedin.com\/company\/salesforce\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Salesforce Launches BYOM to Make It Easy for Businesses to Use Proprietary Data to Build and Deploy AI Models - Salesforce","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/uk\/news\/stories\/einstein-studio-ai-news\/","og_locale":"en_GB","og_type":"article","og_title":"Salesforce Launches BYOM to Make It Easy for Businesses to Use Proprietary Data to Build and Deploy AI Models","og_description":"Salesforce today announced the general availability of Einstein Studio, a new, easy-to-use \u201cbring your own model\u201d (BYOM) solution that enables companies to use their custom AI models to power any sales, service, marketing, commerce, and IT application within Salesforce, helping them get more from their AI and data investments.&nbsp; Einstein Studio makes it easy for [&hellip;]","og_url":"https:\/\/www.salesforce.com\/uk\/news\/stories\/einstein-studio-ai-news\/","og_site_name":"Salesforce","article_publisher":"https:\/\/www.facebook.com\/salesforce\/","article_published_time":"2023-08-04T05:00:00+00:00","article_modified_time":"2024-04-17T17:39:59+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/EinsteinStudio.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@salesforcenews","twitter_site":"@salesforcenews","twitter_misc":{"Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/einstein-studio-ai-news\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/einstein-studio-ai-news\/"},"author":{"name":"","@id":""},"headline":"Salesforce Launches BYOM to Make It Easy for Businesses to Use Proprietary Data to Build and Deploy AI Models","datePublished":"2023-08-04T05:00:00+00:00","dateModified":"2024-04-17T17:39:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/einstein-studio-ai-news\/"},"wordCount":1408,"publisher":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/#organization"},"image":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/einstein-studio-ai-news\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/EinsteinStudio.jpg","inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/einstein-studio-ai-news\/","url":"https:\/\/www.salesforce.com\/uk\/news\/stories\/einstein-studio-ai-news\/","name":"Salesforce Launches BYOM to Make It Easy for Businesses to Use Proprietary Data to Build and Deploy AI Models - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/einstein-studio-ai-news\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/einstein-studio-ai-news\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/EinsteinStudio.jpg","datePublished":"2023-08-04T05:00:00+00:00","dateModified":"2024-04-17T17:39:59+00:00","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/uk\/news\/stories\/einstein-studio-ai-news\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/einstein-studio-ai-news\/#primaryimage","url":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/EinsteinStudio.jpg","contentUrl":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/EinsteinStudio.jpg","width":1200,"height":675},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/uk\/news\/#website","url":"https:\/\/www.salesforce.com\/uk\/news\/","name":"Salesforce","description":"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.","publisher":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/uk\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.salesforce.com\/uk\/news\/#organization","name":"Salesforce","url":"https:\/\/www.salesforce.com\/uk\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.salesforce.com\/uk\/news\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Salesforce"},"image":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesforce\/","https:\/\/x.com\/salesforcenews","https:\/\/www.linkedin.com\/company\/salesforce\/"]}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/EinsteinStudio.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/uk\/news","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/68449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/comments?post=68449"}],"version-history":[{"count":4,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/68449\/revisions"}],"predecessor-version":[{"id":70157,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/68449\/revisions\/70157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/media\/68445"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/media?parent=68449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/categories?post=68449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/tags?post=68449"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_content_type?post=68449"},{"taxonomy":"sf_theme","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_theme?post=68449"},{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_topic?post=68449"},{"taxonomy":"sf_product","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_product?post=68449"},{"taxonomy":"sf_industry","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_industry?post=68449"},{"taxonomy":"sf_role","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_role?post=68449"},{"taxonomy":"sf_multimedia_asset","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_multimedia_asset?post=68449"},{"taxonomy":"sf_location","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_location?post=68449"},{"taxonomy":"sf_collection","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_collection?post=68449"},{"taxonomy":"sf_visibility","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_visibility?post=68449"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/coauthors?post=68449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}