{"id":68490,"date":"2023-08-17T07:00:00","date_gmt":"2023-08-17T06:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=68490"},"modified":"2023-08-18T14:25:46","modified_gmt":"2023-08-18T13:25:46","slug":"how-salesforce-uses-data-cloud","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/how-salesforce-uses-data-cloud\/","title":{"rendered":"How Salesforce Uses Data Cloud to Fuel Its Own Business"},"content":{"rendered":"\n

Throughout Salesforce\u2019s 24-year history, the company has been on a mission to create a 360-degree view of every customer. With the introduction of Data Cloud<\/a>, that vision is becoming a reality.<\/p>\n\n\n\n

Data Cloud combines existing transactional databases, like CRM, with behavioral data from customers. It also enables companies to process and consolidate vast amounts of data from third-party sources to create a unified customer profile.<\/p>\n\n\n\n

Bringing all of this data together forms a foundation for enterprise-wide AI and automation by  empowering businesses to create meaningful workflows and actions, such as automated sales prospecting, audience segmentation, and personalized self-service.<\/p>\n\n\n\n

This is an exciting prospect for businesses, which is one reason Data Cloud has become the fastest growing home-grown product in Salesforce history. As customer zero, Salesforce is using Data Cloud internally to create one unified profile of its customers.<\/p>\n\n\n\n

With Data Cloud, Salesforce now has access to 1.2 billion customer records from over 60 different data streams, including transactions, communication history, service requests, and more. By feeding all of this data into Data Cloud, the company has been able to reduce duplicate records and consolidate over 52% of its customer profiles, which is helping the company achieve a single view of its customers.<\/p>\n\n\n\n