{"id":68513,"date":"2023-08-18T11:28:23","date_gmt":"2023-08-18T10:28:23","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=68513"},"modified":"2023-08-18T14:50:44","modified_gmt":"2023-08-18T13:50:44","slug":"trends-in-retail-2023","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/trends-in-retail-2023\/","title":{"rendered":"Third of UK Shoppers Keen to Use Generative AI for Purchase Inspiration &#8211; Salesforce Report"},"content":{"rendered":"\n<p><strong><em>Quick take:<\/em><\/strong><em> The fifth edition of Salesforce\u2019s Connected Shoppers Report reveals a new paradigm in customer loyalty programmes and how retailers and shoppers are finding new and creative ways to harness the power of generative AI.<\/em><\/p>\n\n\n\n<p><strong><em>Editor\u2019s note: <\/em><\/strong><em>Visualisations included throughout this article set global survey responses as default. UK responses are available via filter.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>A new survey of 150 UK shoppers and 75 retail decision makers reveals that the retail industry is again on the verge of major disruption. After just eight months in the public domain, <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/what-is-generative-ai\/\">generative artificial intelligence<\/a> is already making an impact. These findings are part of a global survey of 2,400 shoppers and 1,125 retail decision makers in 17 countries.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tGet the full report\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/connected-shoppers-report\/\" target=\"_blank\">\n\t\t\t\t<span>Download it here<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>As UK consumers begin to experiment with generative AI, a significant share are keen to explore the technology\u2019s usefulness for shopping. 35% say they\u2019re interested in using generative AI for outfit and wardrobe inspiration and 43% say the same for researching appliances and electronics. 12% say they\u2019ve already used generative AI for shopping inspiration.<\/p>\n\n\n\n<p>In response, retailers are busy evaluating how generative AI will play a role in customer engagement and operations, if not actively implementing it in their workflows. Popular use cases include generating marketing assets and personalised customer service responses. 93% of UK retailers say they\u2019re investing more than ever in AI.<\/p>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/ShoppersInterestintheFollowingGenerativeAIUseCases\/Q21dash?:language=en-US&#038;:display_count=n&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-digital-s-influence-accelerates\"><strong>Digital\u2019s influence accelerates<\/strong><\/h2>\n\n\n\n<p>Ecommerce sites and apps are among the most popular digital shopping channels. Newer digital channels and delivery apps that may not even be affiliated with a particular brand or retailer \u2013 like social media, messaging platforms, and live streaming \u2013 are also gaining traction.<\/p>\n\n\n\n<p>53% of UK shoppers say they\u2019ve made a purchase on social media \u2014 a nearly nine-fold increase from the 6% who said so in 2021. Given the broader shift towards ecommerce, an estimated 60% of UK transactions will take place over digital channels in 2023, a figure expected to rise to 64% in 2025.<\/p>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/ShoppersWhoSayTheyveBoughtProductsThroughtheFollowingChannels\/Q4dash?:language=en-US&#038;:display_count=n&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The role of the physical store continues to evolve<\/strong><\/h2>\n\n\n\n<p>Retailers and consumers are also infusing digital commerce into the brick-and-mortar experience, including equipping store staff with mobile devices. An estimated 27% of UK shop assistants use mobile devices as part of their jobs today, a figure expected to rise by 32% by 2026.&nbsp;<\/p>\n\n\n\n<p>Assistants use their devices for a variety of tasks, with loyalty programmme sign ups, customer service, and point-of-sale activities being the most common.<\/p>\n\n\n\n<p>Today\u2019s UK shoppers still seek an in-store experience, mainly to touch and feel merchandise, make instant purchases and enjoy the overall experience. But now stores are taking on a dual purpose as they are increasingly being used as ecommerce fulfillment centres. 53% of UK retailers offer buy-online-pickup-in-store service, and 57% offer ship-from-store.<\/p>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/RetailersPlansforStoreFulfillmentCapabilities\/Q14dash?:language=en-US&#038;:display_count=n&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73470\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/google-universal-commerce-protocol-support-announcement\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=1024\" class=\"content-card__image\" alt=\"Salesforce Support for Google&#039;s Universal Commerce Protocol\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/google-universal-commerce-protocol-support-announcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Announces Support for Google&#8217;s Universal Commerce Protocol to Bring Product Discovery and Checkout into Conversational AI\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73172\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/2025-cyber-week-predictions\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=1024\" class=\"content-card__image\" alt=\"Salesforce Releases 2025 Cyber Week Predictions\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/2025-cyber-week-predictions\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Data: Amid Record-Breaking Cyber Week, AI Agents Expected to Influence $73B in Sales\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t5 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/68513\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h2 class=\"wp-block-heading\">The need to expand beyond traditional loyalty programmes<\/h2>\n\n\n\n<p>Earning and maintaining customer loyalty is becoming an increasingly difficult \u2014 and important \u2014 task.<\/p>\n\n\n\n<p>UK shoppers belong to an estimated average of 3.8 loyalty programmes \u2014 unchanged since 2021. This is higher than the global average of 3.4 programs, which is down from 4.3 in 2021. UK retailers are increasingly leaning into loyalty programmes to retain their most loyal customers and increase their engagement with the brand. Today 85% of UK retailers offer such programmes, which is higher than the global average of 75%.<\/p>\n\n\n\n<p>Showcasing differentiated perks and experiences and expanding beyond tried-and-true points programmes can increase loyalty.<\/p>\n\n\n\n<p>Regardless of which types of loyalty programs they pursue, retailers must contend with a list of challenges that prevent them from realizing return on investment, particularly insufficient customer insights and a lack of agility in response to changing marketing opportunities and competition.<\/p>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/ShoppersWhoBelongtotheFollowingLoyaltyProgramTypes\/Q16dash?:language=en-US&#038;:display_count=n&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comments on the news:<\/strong><\/h2>\n\n\n\n<p>\u201cGenerative AI is a game changer for UK retailers and shoppers are eager to use this technology to experience&nbsp; greater engagement on and offline from brands,\u201d said Navkinder Sanghera, Head of UK Retail and Consumer Goods, Salesforce. \u201cOur research highlights the opportunities to streamline customer journeys and&nbsp; foster deeper relationships through personalisation, and the transformative impact this can have on delivering more efficient ways of doing business and driving loyalty.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">More information:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/connected-shoppers-report\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Download<\/a> the full Connected Shoppers Report<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/retail-holiday-insights\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Discover<\/a> Salesforce\u2019s holiday shopping insights<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/uk\/solutions\/industries\/retail\/overview\/\">Explore<\/a> Salesforce\u2019s AI-powered solutions for retailers<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Methodology<\/h4>\n\n\n\n<p>Data is from two double-anonymous surveys of 150 United Kingdom shoppers and 75 retail decision makers conducted from May 18 through June 21, 2023. The global survey entailed 2,400 shoppers and 1,125 retail decision makers from respondents in Australia, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, India, Japan, Luxembourg, the Netherlands, New Zealand, Norway, Spain, Sweden, the UK, and the United States. Additional methodology and survey demographic details can be found in the Connected Shoppers Report.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick take: The fifth edition of Salesforce\u2019s Connected Shoppers Report reveals a new paradigm in customer loyalty programmes and how retailers and shoppers are finding new and creative ways to harness the power of generative AI. Editor\u2019s note: Visualisations included throughout this article set global survey responses as default. UK responses are available via filter. [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":68512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[3994],"sf_theme":[3985],"sf_topic":[3978],"sf_product":[3997],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4301],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-68513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-snapshots","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_product-commerce-cloud","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Third of UK Shoppers Keen to Use Generative AI for Purchase Inspiration - Salesforce Report - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/trends-in-retail-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Third of UK Shoppers Keen to Use Generative AI for Purchase Inspiration - Salesforce Report\" \/>\n<meta property=\"og:description\" content=\"Quick take: The fifth edition of Salesforce\u2019s Connected Shoppers Report reveals a new paradigm in customer loyalty programmes and how retailers and shoppers are finding new and creative ways to harness the power of generative AI. Editor\u2019s note: Visualisations included throughout this article set global survey responses as default. UK responses are available via filter. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/trends-in-retail-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-18T10:28:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-18T13:50:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/ConnectedShoppers-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/trends-in-retail-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/trends-in-retail-2023\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Third of UK Shoppers Keen to Use Generative AI for Purchase Inspiration &#8211; Salesforce Report\",\"datePublished\":\"2023-08-18T10:28:23+00:00\",\"dateModified\":\"2023-08-18T13:50:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/trends-in-retail-2023\/\"},\"wordCount\":755,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/trends-in-retail-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/ConnectedShoppers-1.jpg\",\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/trends-in-retail-2023\/\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/trends-in-retail-2023\/\",\"name\":\"Third of UK Shoppers Keen to Use Generative AI for Purchase Inspiration - Salesforce Report - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/trends-in-retail-2023\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/trends-in-retail-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/ConnectedShoppers-1.jpg\",\"datePublished\":\"2023-08-18T10:28:23+00:00\",\"dateModified\":\"2023-08-18T13:50:44+00:00\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/uk\/news\/stories\/trends-in-retail-2023\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/trends-in-retail-2023\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/ConnectedShoppers-1.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/ConnectedShoppers-1.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/\",\"name\":\"Salesforce\",\"description\":\"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.\",\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/uk\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#organization\",\"name\":\"Salesforce\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Salesforce\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/salesforce\/\",\"https:\/\/x.com\/salesforcenews\",\"https:\/\/www.linkedin.com\/company\/salesforce\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Third of UK Shoppers Keen to Use Generative AI for Purchase Inspiration - Salesforce Report - Salesforce","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/uk\/news\/stories\/trends-in-retail-2023\/","og_locale":"en_GB","og_type":"article","og_title":"Third of UK Shoppers Keen to Use Generative AI for Purchase Inspiration - Salesforce Report","og_description":"Quick take: The fifth edition of Salesforce\u2019s Connected Shoppers Report reveals a new paradigm in customer loyalty programmes and how retailers and shoppers are finding new and creative ways to harness the power of generative AI. Editor\u2019s note: Visualisations included throughout this article set global survey responses as default. UK responses are available via filter. [&hellip;]","og_url":"https:\/\/www.salesforce.com\/uk\/news\/stories\/trends-in-retail-2023\/","og_site_name":"Salesforce","article_publisher":"https:\/\/www.facebook.com\/salesforce\/","article_published_time":"2023-08-18T10:28:23+00:00","article_modified_time":"2023-08-18T13:50:44+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/ConnectedShoppers-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@salesforcenews","twitter_site":"@salesforcenews","twitter_misc":{"Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/trends-in-retail-2023\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/trends-in-retail-2023\/"},"author":{"name":"","@id":""},"headline":"Third of UK Shoppers Keen to Use Generative AI for Purchase Inspiration &#8211; Salesforce Report","datePublished":"2023-08-18T10:28:23+00:00","dateModified":"2023-08-18T13:50:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/trends-in-retail-2023\/"},"wordCount":755,"publisher":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/#organization"},"image":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/trends-in-retail-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/ConnectedShoppers-1.jpg","inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/trends-in-retail-2023\/","url":"https:\/\/www.salesforce.com\/uk\/news\/stories\/trends-in-retail-2023\/","name":"Third of UK Shoppers Keen to Use Generative AI for Purchase Inspiration - Salesforce Report - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/trends-in-retail-2023\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/trends-in-retail-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/ConnectedShoppers-1.jpg","datePublished":"2023-08-18T10:28:23+00:00","dateModified":"2023-08-18T13:50:44+00:00","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/uk\/news\/stories\/trends-in-retail-2023\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/trends-in-retail-2023\/#primaryimage","url":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/ConnectedShoppers-1.jpg","contentUrl":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/ConnectedShoppers-1.jpg","width":1200,"height":675},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/uk\/news\/#website","url":"https:\/\/www.salesforce.com\/uk\/news\/","name":"Salesforce","description":"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.","publisher":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/uk\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.salesforce.com\/uk\/news\/#organization","name":"Salesforce","url":"https:\/\/www.salesforce.com\/uk\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.salesforce.com\/uk\/news\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Salesforce"},"image":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesforce\/","https:\/\/x.com\/salesforcenews","https:\/\/www.linkedin.com\/company\/salesforce\/"]}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/08\/ConnectedShoppers-1.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/uk\/news","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/68513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/comments?post=68513"}],"version-history":[{"count":15,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/68513\/revisions"}],"predecessor-version":[{"id":68540,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/68513\/revisions\/68540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/media\/68512"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/media?parent=68513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/categories?post=68513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/tags?post=68513"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_content_type?post=68513"},{"taxonomy":"sf_theme","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_theme?post=68513"},{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_topic?post=68513"},{"taxonomy":"sf_product","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_product?post=68513"},{"taxonomy":"sf_industry","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_industry?post=68513"},{"taxonomy":"sf_role","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_role?post=68513"},{"taxonomy":"sf_multimedia_asset","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_multimedia_asset?post=68513"},{"taxonomy":"sf_location","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_location?post=68513"},{"taxonomy":"sf_collection","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_collection?post=68513"},{"taxonomy":"sf_visibility","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_visibility?post=68513"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/coauthors?post=68513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}