Gentoo Group, a housing association that provides homes for more than 60,000 UK residents, is using Salesforce technology to improve its customer service.<\/p>\n\n\n\n
Why it\u2019s important: <\/strong>96% of customers say excellent customer service builds trust, according to Salesforce research<\/a>.<\/p>\n\n\n\n Driving the news: <\/strong>Gentoo\u2019s new digital housing solution, Genforce, will integrate all of Gentoo\u2019s customer and asset data into Salesforce.<\/p>\n\n\n\n With this foundational step complete, Genforce will be able to improve the customer experience at every interaction, including property inspections and repairs processes, to residents\u2019 safety, and enable its leadership teams to make business-critical decisions in real time. <\/p>\n\n\n\n