{"id":68570,"date":"2023-08-24T06:00:00","date_gmt":"2023-08-24T05:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=68570"},"modified":"2023-08-29T11:22:07","modified_gmt":"2023-08-29T10:22:07","slug":"sustainable-aviation-uplink-challenge","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/sustainable-aviation-uplink-challenge\/","title":{"rendered":"New Challenge Backed by Salesforce and Industry Leaders Aims to Accelerate Sustainable Aviation"},"content":{"rendered":"\n<p>Today, Salesforce, <a href=\"https:\/\/www.airbus.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Airbus<\/a>, <a href=\"https:\/\/breakthroughenergy.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Breakthrough Energy<\/a>, <a href=\"https:\/\/boomsupersonic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Boom Supersonic<\/a>, <a href=\"https:\/\/www2.deloitte.com\/us\/en.html\" target=\"_blank\" rel=\"noreferrer noopener\">Deloitte<\/a>, <a href=\"https:\/\/www.eni.com\/en-IT\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\">Eni<\/a>, <a href=\"https:\/\/www.jetblueventures.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">JetBlue Ventures<\/a>, <a href=\"https:\/\/www.qantas.com\/us\/en\/about-us.html\" target=\"_blank\" rel=\"noreferrer noopener\">Qantas Airways Limited<\/a>, and <a href=\"http:\/\/www.worldenergy.net\" target=\"_blank\" rel=\"noreferrer noopener\">World Energy<\/a> launched a call for <a href=\"https:\/\/www.salesforce.com\/blog\/ecopreneurs\/\" target=\"_blank\" rel=\"noreferrer noopener\">ecopreneurs<\/a> to submit innovative solutions to support the decarbonization of the aviation sector. This initiative is a collaboration between the <a href=\"https:\/\/www.weforum.org\/first-movers-coalition\" target=\"_blank\" rel=\"noreferrer noopener\">First Movers Coalition (FMC)<\/a> and <a href=\"https:\/\/uplink.weforum.org\/uplink\/s\/\" target=\"_blank\" rel=\"noreferrer noopener\">UpLink<\/a> to scale and commercialize innovations in sustainable aviation.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Why it\u2019s important: <\/strong>While air travel plays a vital role in connecting people and driving the global economy, the aviation industry contributes to roughly <a href=\"https:\/\/www.iea.org\/energy-system\/transport\/aviation\" target=\"_blank\" rel=\"noreferrer noopener\">2% of total global greenhouse gas emissions<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>Driving the news:<\/strong> The <a href=\"https:\/\/uplink.weforum.org\/uplink\/s\/uplink-issue\/a002o0000174PRG\/sustainable-aviation-challenge?utm_source=Partner_General&amp;utm_medium=Social_Media_Assets&amp;utm_campaign=17-08-2023_Partner-Toolkit_To_Sustainable-Aviation-Challenge-Page&amp;utm_id=Sustainable_Aviation\" target=\"_blank\" rel=\"noreferrer noopener\">Sustainable Aviation Challenge<\/a> calls for solutions that decarbonize aviation, like sustainable aviation fuel (SAF) or battery-powered flight.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SAF is a type of fuel produced from renewable resources, organic materials, or waste feedstocks, and is designed to significantly reduce emissions. Despite its benefits, however, SAF is still expensive and not yet widely available.&nbsp;<\/li>\n\n\n\n<li>The challenge also invites solutions beyond fuel alternatives, like hydrogen and batteries, innovations in feedstock, engineering, and physical and market infrastructure.<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73710\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentic-enterprise-operating-system\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" 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class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentic-enterprise-operating-system\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tWhy the agentic enterprise needs an operating system, not just a model\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73706\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/meet-the-new-slack\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope 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https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/meet-the-new-slack\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tMeet the new Slack\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/68570\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"72542\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentforce-for-net-zero-cloud-announcement\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" 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500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/06\/Salesforce-Launches-Agentforce-for-Net-Zero-Cloud-with-Unified-Data-to-Help-Teams-Meet-Sustainability-Compliance-Cut-Costs-and-Drive-Efficiency.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/06\/Salesforce-Launches-Agentforce-for-Net-Zero-Cloud-with-Unified-Data-to-Help-Teams-Meet-Sustainability-Compliance-Cut-Costs-and-Drive-Efficiency.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/06\/Salesforce-Launches-Agentforce-for-Net-Zero-Cloud-with-Unified-Data-to-Help-Teams-Meet-Sustainability-Compliance-Cut-Costs-and-Drive-Efficiency.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/06\/Salesforce-Launches-Agentforce-for-Net-Zero-Cloud-with-Unified-Data-to-Help-Teams-Meet-Sustainability-Compliance-Cut-Costs-and-Drive-Efficiency.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentforce-for-net-zero-cloud-announcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Launches Agentforce for Net Zero Cloud with Unified Data to Help Teams Meet Sustainability Compliance, Cut Costs, and Drive Efficiency\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"71974\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-energy-score\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/02\/Salesforce-Joins-Technology-and-Academic-Leaders-to-Unveil-AI-Energy-Score-to-Measure-AI-Model-Efficiency.png?w=1024\" class=\"content-card__image\" alt=\"Two salesforce employees chat together on a couch.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/02\/Salesforce-Joins-Technology-and-Academic-Leaders-to-Unveil-AI-Energy-Score-to-Measure-AI-Model-Efficiency.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/02\/Salesforce-Joins-Technology-and-Academic-Leaders-to-Unveil-AI-Energy-Score-to-Measure-AI-Model-Efficiency.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/02\/Salesforce-Joins-Technology-and-Academic-Leaders-to-Unveil-AI-Energy-Score-to-Measure-AI-Model-Efficiency.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/02\/Salesforce-Joins-Technology-and-Academic-Leaders-to-Unveil-AI-Energy-Score-to-Measure-AI-Model-Efficiency.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/02\/Salesforce-Joins-Technology-and-Academic-Leaders-to-Unveil-AI-Energy-Score-to-Measure-AI-Model-Efficiency.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/02\/Salesforce-Joins-Technology-and-Academic-Leaders-to-Unveil-AI-Energy-Score-to-Measure-AI-Model-Efficiency.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/02\/Salesforce-Joins-Technology-and-Academic-Leaders-to-Unveil-AI-Energy-Score-to-Measure-AI-Model-Efficiency.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/02\/Salesforce-Joins-Technology-and-Academic-Leaders-to-Unveil-AI-Energy-Score-to-Measure-AI-Model-Efficiency.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/02\/Salesforce-Joins-Technology-and-Academic-Leaders-to-Unveil-AI-Energy-Score-to-Measure-AI-Model-Efficiency.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/02\/Salesforce-Joins-Technology-and-Academic-Leaders-to-Unveil-AI-Energy-Score-to-Measure-AI-Model-Efficiency.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-energy-score\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Joins Technology and Academic Leaders to Unveil AI Energy Score Measuring AI Model Efficiency\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/68570\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>The Sustainable Aviation Challenge<\/strong> is supported by the FMC, a joint initiative between the World Economic Forum (WEF) and the <a href=\"https:\/\/www.state.gov\/\" target=\"_blank\" rel=\"noreferrer noopener\">U.S. Department of State<\/a>, launched in 2021.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>FMC\u2019s goal is to scale emerging technologies for <a href=\"https:\/\/www.weforum.org\/first-movers-coalition\/sectors\" target=\"_blank\" rel=\"noreferrer noopener\">hard-to-decarbonize industries<\/a> representing more than one-third of the world\u2019s greenhouse gas emissions. These include aviation, aluminum, chemicals, concrete, shipping, steel, trucking, and direct air capture.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Go deeper:<\/strong> Proposals will be <a href=\"https:\/\/bit.ly\/47teqjk\" target=\"_blank\" rel=\"noreferrer noopener\">accepted<\/a> from August 24 through October 2, 2023, and \u201cTop Innovators\u201d will be announced later in the year.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The challenge is hosted on UpLink, a global hub for innovation managed by the World Economic Forum, with <a href=\"https:\/\/www.salesforce.com\/news\/stories\/uplink-a-digital-platform-to-help-meet-sustainable-development-goals-to-arrive-following-collaboration-from-wef-salesforce-and-partners\/\" target=\"_blank\" rel=\"noreferrer noopener\">support from Deloitte and Salesforce<\/a>.<\/li>\n\n\n\n<li>\u201cTop Innovators\u201d will benefit from the <a href=\"https:\/\/www.weforum.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">World Economic Forum (WEF)<\/a> and UpLink network in brand building, visibility, and peer-to-peer learning opportunities.<\/li>\n\n\n\n<li>The effort will prioritize collaboration between innovators and leaders in sustainable aviation to support growth, commercialization, and deployment of novel solutions.<\/li>\n<\/ul>\n\n\n\n<p><strong>Soundbites:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cTo meet our climate goals, we must bring disruptive clean technologies to market at scale. Together with our partners, Salesforce thoughtfully approached this sustainability challenge as a way to support and foster innovative ideas from ecopreneurs who aim to help decarbonize the aviation industry.\u201d \u2013 Suzanne DiBianca, EVP and Chief Impact Officer, Salesforce<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>To meet our climate goals, we must bring disruptive clean technologies to market at scale. Together with our partners, Salesforce thoughtfully approached this sustainability challenge as a way to support and foster innovative ideas from ecopreneurs who aim to help decarbonize the aviation industry.<\/p>\n<cite>Suzanne DiBianca, EVP and Chief Impact Officer, Salesforce<\/cite><\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cAt Airbus, we aim to lead the aviation industry&#8217;s decarbonization journey as it works towards its goal to achieve &#8216;net zero emissions by 2050.\u2019 To achieve this target, aviation pursues all relevant measures and innovation pathways. We are pleased to support the Sustainable Aviation Challenge together with the WEF and its partners to foster innovative solutions to decarbonize.\u201d \u2013 Marc Hamy, VP Corporate Affairs, Airbus<\/li>\n\n\n\n<li>\u201cWe&#8217;re thrilled to support the Sustainable Aviation Fuel UpLink Challenge and collaborate with diverse stakeholders with the ultimate goal to make flying more sustainable. This initiative resonates with our commitment to driving innovation in aviation sustainability and unlocking groundbreaking solutions that will reshape the future of air travel.\u201d \u2013 Stephen Snyder, Managing Director, Operations &amp; Partnerships, JetBlue Ventures<\/li>\n\n\n\n<li>\u201cAccelerating climate technology innovation is essential to decarbonizing aviation, one of the hardest-to-abate sectors. World Energy is excited to support the Sustainable Aviation Fuel UpLink Challenge. Winning start-ups will be World Energy&#8217;s future partners, helping propel the aviation industry to new heights.\u201d \u2013 Adam Klauber, Vice President of Sustainability and Digital Supply Chain,World Energy<\/li>\n\n\n\n<li>\u201cScaling SAF is integral to ensuring that travel remains a net good. Boom is proud to support the First Movers Coalition Challenge on Sustainable Aviation Fuel, helping to mature and commercialize essential emerging technologies.\u201d \u2013 Kathy Savitt, President and Chief Business Officer, Boom Supersonic<\/li>\n\n\n\n<li>\u201cThe Sustainable Aviation Challenge launch stands as a testament to the First Movers Coalition focus on impact. It seeks to surface the supply needed to meet the $15 billion demand signal from FMC members. The challenge doesn&#8217;t just focus on legacy producers; it actively seeks to identify and support budding innovators and emerging market players, which are key members of the net-zero puzzle solution.\u201d \u2013 Nancy Gillis, Programme Head, Climate Action &amp; First Movers Coalition<\/li>\n\n\n\n<li>\u201cUpLink helps scale world-class innovations by creating bridges between entrepreneurs and the support they need from investors, partners, industry leaders, and experts. The Sustainable Aviation Challenge offers a unique opportunity to connect promising start-ups with the ecosystem required for achieving net-zero aviation, thus driving action for the SDGs.\u201d \u2013 John Dutton, Head of UpLink, Member of the Executive Committee<\/li>\n<\/ul>\n\n\n\n<p><strong>Fast facts:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Salesforce joined FMC in 2021 as a <a href=\"https:\/\/www.state.gov\/launching-the-first-movers-coalition-at-the-2021-un-climate-change-conference\/\" target=\"_blank\" rel=\"noreferrer noopener\">founding member company<\/a> with a commitment to replace 5% of the company&#8217;s annual business travel jet fuel usage with low- and no-carbon alternatives by 2030.\n<ul class=\"wp-block-list\">\n<li>In support of this initiative, Salesforce has purchased SAF sourced from World Energy, from <a href=\"https:\/\/www.prnewswire.com\/news-releases\/united-to-become-first-in-aviation-history-to-fly-aircraft-full-of-passengers-using-100-sustainable-fuel-301435009.html\" target=\"_blank\" rel=\"noreferrer noopener\">United Airlines<\/a> as part of the EcoSkies Alliance and from <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-and-jetblue-build-on-partnership\/\" target=\"_blank\" rel=\"noreferrer noopener\">JetBlue<\/a> as part of the Sustainable Travel Partners program.&nbsp;<\/li>\n\n\n\n<li>These purchases are helping stimulate a market for low carbon alternatives to traditional jet fuel.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>UpLink has run more than 48 challenges and selected over 400 \u201cTop Innovators\u201d with innovative solutions across critical areas of the United Nations\u2019 <a href=\"https:\/\/sdgs.un.org\/goals\" target=\"_blank\" rel=\"noreferrer noopener\">Sustainable Development Goals<\/a>, including health, food, freshwater, ocean, plastics, education, climate, and more.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>More information:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn how <a href=\"https:\/\/www.salesforce.com\/news\/stories\/uplink-innovators\/\" target=\"_blank\" rel=\"noreferrer noopener\">local innovators<\/a> tackle global challenges with technology and&nbsp; collaboration<\/li>\n\n\n\n<li>Learn how the <a href=\"https:\/\/www.youtube.com\/watch?v=l66hcfcrvFQ\" target=\"_blank\" rel=\"noreferrer noopener\">aviation industry<\/a> is aiming for net zero by 2050<\/li>\n\n\n\n<li>Read Agenda&nbsp;<a href=\"https:\/\/www.weforum.org\/agenda\/2023\/08\/clear-skies-for-a-sustainable-future-accelerating-aviations-net-zero-journey-with-innovation\/\" target=\"_blank\" rel=\"noreferrer noopener\">oped<\/a>&nbsp;about how innovation can accelerate aviation&#8217;s net zero journey<\/li>\n\n\n\n<li>Read more Salesforce sustainability news <a href=\"https:\/\/www.salesforce.com\/company\/sustainability\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Today, Salesforce, Airbus, Breakthrough Energy, Boom Supersonic, Deloitte, Eni, JetBlue Ventures, Qantas Airways Limited, and World Energy launched a call for ecopreneurs to submit innovative solutions to support the decarbonization of the aviation sector. This initiative is a collaboration between the First Movers Coalition (FMC) and UpLink to scale and commercialize innovations in sustainable aviation.&nbsp;&nbsp; [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":68569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[4142],"sf_theme":[4342],"sf_topic":[4310],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4301],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-68570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-highlights","sf_theme-stakeholder-capitalism","sf_topic-sustainability-news-stories","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Challenge Backed by Salesforce and Industry Leaders Aims to Accelerate Sustainable Aviation - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/sustainable-aviation-uplink-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Challenge Backed by Salesforce and Industry Leaders Aims to Accelerate Sustainable Aviation\" \/>\n<meta property=\"og:description\" content=\"Today, Salesforce, Airbus, Breakthrough Energy, Boom Supersonic, Deloitte, Eni, JetBlue Ventures, Qantas Airways Limited, and World Energy launched a call for ecopreneurs to submit innovative solutions to support the decarbonization of the aviation sector. 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