{"id":68885,"date":"2023-09-19T00:00:00","date_gmt":"2023-09-18T23:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=68885"},"modified":"2023-09-20T13:25:10","modified_gmt":"2023-09-20T12:25:10","slug":"etoro-customer-service","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/etoro-customer-service\/","title":{"rendered":"Global Trading Platform eToro Invests in Salesforce Data, AI, and CRM"},"content":{"rendered":"\n<p>Salesforce today announced that trading and investing platform <a href=\"https:\/\/www.etoro.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">eToro<\/a> is using <a href=\"https:\/\/www.salesforce.com\/uk\/products\/service\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a> with <a href=\"https:\/\/www.salesforce.com\/uk\/products\/einstein\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein<\/a>, <a href=\"https:\/\/www.salesforce.com\/uk\/products\/marketing-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>, <a href=\"https:\/\/www.mulesoft.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mulesoft<\/a>, and <a href=\"https:\/\/www.tableau.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau<\/a> to enhance its customer service with secure and centralized data.<\/p>\n\n\n\n<p><strong>Why it\u2019s important: <\/strong>Nearly all<strong> <\/strong>(96%) of customers say excellent customer service builds trust, according to <a href=\"https:\/\/www.salesforce.com\/uk\/resources\/research-reports\/state-of-the-connected-customer\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce research<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp;As a regulated financial services company serving clients across multiple geographies and regulations, trust is critical to eToro.<\/li>\n<\/ul>\n\n\n\n<p><strong>Driving the news: <\/strong>eToro, which has over 32 million registered users globally, is one of the first organizations to combine Salesforce\u2019s AI-powered Service Cloud and Einstein to drive customer and business success<strong>.<\/strong><\/p>\n\n\n\n<p>Leveraging the power of Einstein AI, eToro is able to boost efficiency and satisfaction among service reps and customers. Chat replay recommendations, for example, assist service agents by proposing actions live during engagement with customers.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\t Discover the next generation of Einstein\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><strong>\u00a0<\/strong>Bring conversational AI to any workflow, user, department and industry.<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/uk\/products\/einstein\/overview\/\" target=\"_blank\">\n\t\t\t\t<span>Learn more.<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>In addition:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Service Cloud enables eToro to serve its customers in an effective and standardized way across regions, utilizing digital channels such as Chat, Einstein Bots, and WhatsApp, and is an important collaboration tool across its organization.<\/li>\n\n\n\n<li>With Marketing Cloud, eToro can segment and distribute personalized communications with customers at scale.<\/li>\n\n\n\n<li>eToro has a large volume of data transactions which require robust integration solutions. With Mulesoft, eToro is able to bring its transactional customer data into Salesforce to enable a 360-degree view and better experience for every customer.<\/li>\n\n\n\n<li>Tableau is eToro\u2019s business intelligence system. The dashboard is embedded in customers\u2019 account pages and provides a live customer data visualization for eToro\u2019s account managers, enabling teams to provide the best customer service possible.<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73710\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentic-enterprise-operating-system\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=1024\" class=\"content-card__image\" alt=\"uki agentic enterprise\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentic-enterprise-operating-system\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tWhy the agentic enterprise needs an operating system, not just a model\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73706\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/meet-the-new-slack\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=1024\" class=\"content-card__image\" alt=\"View of Slackbot answering a request in Slack.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/meet-the-new-slack\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tMeet the new Slack\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/68885\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>The customer perspective:<\/strong> \u201cExcellent service comes from understanding our customers\u2019 needs and desires, and building and maintaining trust. This means putting the customer at the center of everything we do,\u201d said Miri Avihoo, Business Operations Process Manager at eToro.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cThe pace at which Salesforce can provide innovative solutions coupled with their easy-to-use interface and excellent connectivity between products means that we can seamlessly make meaningful improvements to the way we operate and serve customers,\u201d added Avihoo.<\/li>\n<\/ul>\n\n\n\n<p><strong>The trust factor: \u201c<\/strong>The most attractive element of Salesforce\u2019s Einstein for eToro is its trust layer, which ensures that customers&#8217; personal information remains safe while we bring generative AI into our operations,\u201d said Avihoo.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The most attractive element of Salesforce\u2019s Einstein for eToro is its trust layer, which ensures that customers&#8217; personal information remains safe while we bring generative AI into our operations.<\/p>\n<cite>Miri Avihoo, Business Operations Process Manager, eToro<\/cite><\/blockquote>\n\n\n\n<p><strong>The Salesforce perspective:<\/strong> \u201cAs AI and automation revolutionize how businesses interact with customers today, they need a digital strategy that builds resilience and drives greater efficiency and productivity. They also need a vision for the future \u2014 to keep pace as all industries evolve to meet growing customer expectations,\u201d said Itai Margalit, AVP Sales, Salesforce Israel. \u201ceToro is at the forefront of a watershed moment for financial services. We are excited to be their digital partner and bring trusted generative AI to their enterprise,\u201d added Margalit.<\/p>\n\n\n\n<p><strong>Learn more:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn more about Salesforce AI <a href=\"https:\/\/www.salesforce.com\/uk\/products\/einstein\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Read more news and stories from <a href=\"https:\/\/www.salesforce.com\/uk\/news\/collections\/dreamforce-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dreamforce 2023<\/a><\/li>\n\n\n\n<li>Read more Salesforce customer stories <a href=\"https:\/\/www.salesforce.com\/uk\/news\/topics\/customer-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce today announced that trading and investing platform eToro is using Service Cloud with Einstein, Marketing Cloud, Mulesoft, and Tableau to enhance its customer service with secure and centralized data. Why it\u2019s important: Nearly all (96%) of customers say excellent customer service builds trust, according to Salesforce research. Driving the news: eToro, which has over [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":68884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[4142],"sf_theme":[3979],"sf_topic":[3978,4074,4053,3998,4056,3989],"sf_product":[4001,4000,4087],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4301],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-68885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-highlights","sf_theme-customer-engagement","sf_topic-artificial-intelligence","sf_topic-automation","sf_topic-customer-service-and-support","sf_topic-customer-success","sf_topic-marketing","sf_topic-stakeholder-capitalism","sf_product-marketing-cloud","sf_product-service-cloud","sf_product-tableau","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Global Trading Platform eToro Invests in Salesforce Data, AI, and CRM - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/etoro-customer-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global Trading Platform eToro Invests in Salesforce Data, AI, and CRM\" \/>\n<meta property=\"og:description\" content=\"Salesforce today announced that trading and investing platform eToro is using Service Cloud with Einstein, Marketing Cloud, Mulesoft, and Tableau to enhance its customer service with secure and centralized data. Why it\u2019s important: Nearly all (96%) of customers say excellent customer service builds trust, according to Salesforce research. 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