{"id":68956,"date":"2023-09-26T09:00:00","date_gmt":"2023-09-26T08:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=68956"},"modified":"2023-10-06T15:45:21","modified_gmt":"2023-10-06T14:45:21","slug":"data-cloud-ai-future","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/data-cloud-ai-future\/","title":{"rendered":"How Salesforce&#8217;s Data Cloud Drives the Next Generation of AI-Powered Enterprise Apps"},"content":{"rendered":"\n<p>Steve Fisher has a long history with computer science, Salesforce, and Marc Benioff.&nbsp;<\/p>\n\n\n\n<p>As a high school student in Silicon Valley in the late 1970s, Fisher teamed up with Benioff to develop software games for Apple and Atari computers. The two parted ways when Fisher went to Stanford to study computer science and Benioff went to the University of Southern California to study business. They reunited when Fisher joined Salesforce in 2004 after stints at Apple, AT&amp;T, and NotifyMe Networks, a startup he co-founded.&nbsp;<\/p>\n\n\n\n<p>After 10 years leading the technical design and development of Salesforce software, Fisher joined eBay as its chief technology officer. But in 2021, he returned to Salesforce and picked up where he left off. Now, Fisher is leading the development of the next generation of CRM and unified data services, including <a href=\"https:\/\/www.salesforce.com\/uk\/products\/genie\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Data Cloud<\/a>, a real-time hyperscale data engine that unifies and harmonizes data from any source to create a single view of the customer.\u00a0<\/p>\n\n\n\n<p>Salesforce\u2019s Dan Farber talked with Fisher about the evolution and future of Data Cloud.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tA hyperscale data platform built into Salesforce\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/uk\/products\/genie\/overview\/\" target=\"_blank\">\n\t\t\t\t<span>Learn more about Data Cloud<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q. Why is Data Cloud so important to Salesforce\u2019s future and our customers\u2019 AI transformations?<\/strong><\/h4>\n\n\n\n<p>The simple answer is, \u200cAI is only as good as the data that it has.&nbsp;<\/p>\n\n\n\n<p>Data Cloud is deeply integrated with everything in Salesforce. So you don&#8217;t have to organize all your data in one place and then figure out how to use it to engage with your customers. Data Cloud makes it really easy to bring all your Salesforce data together, whether from multiple clouds or multiple Salesforce orgs. And all that data is unified and harmonized in a single space that is accessible for every application to use.<\/p>\n\n\n\n<p>You could just use the transactional CRM data we have for AI applications, but it would only be a piece of the data puzzle. Data Cloud unifies all of your data across all different, disparate systems \u2014 not just Salesforce systems. In fact, 75% of the data in Data Cloud today comes from outside Salesforce. This means data from websites, telemetry data, and both structured or unstructured data. You can easily bring in data with connectors and federate with big data providers in a secure, compliant way from external data platforms like <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-snowflake-bring-your-own-lake\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Snowflake<\/a>, <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2023\/09\/12\/salesforce-google-workspace-ai-partnership\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-aws-ai-announcement-dreamforce\/?d=cta-body-promo-8\" target=\"_blank\">A<\/a><a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-aws-ai-announcement-dreamforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">W<\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-aws-ai-announcement-dreamforce\/?d=cta-body-promo-8\" target=\"_blank\">S<\/a>, and <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-databricks-data-ai-news\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Databricks<\/a> with zero-copy or zero-ETL [Extract, Transform, Load] for data sharing and AI model training.\u00a0\u00a0<\/p>\n\n\n\n<p>Data Cloud makes bringing whatever data you want into Salesforce data easy. By unifying and harmonizing that data, it creates a golden record that contains all the information about your customers, your orders, cases, vehicles, or whatever entity you choose. And much of the data processing can be done in real time, which is really important for applications like logistics tracking, fraud detection, patient information, and customer engagement. For example, we can build marketing segments by looking at how customers are engaging with our products on our website and automatically adding them in and out of the segments.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Data Cloud makes bringing whatever data you want into Salesforce data easy. By unifying and harmonizing that data, it creates a golden record that contains all the information about your customers, your orders, cases, vehicles, or whatever entity you choose.<\/p>\n<cite>Steve fisher, EVP and GM of Next Gen CRM and Unified Data Services<\/cite><\/blockquote>\n\n\n\n<p>Data Cloud is the foundation for CRM and our customers\u2019 AI transformations. That\u2019s why it\u2019s become the fastest growing product in Salesforce\u2019s history. Data Cloud is already processing 30 trillion transactions per month, and connecting and unifying 100 billion records every day.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q. What\u2019s the relationship between Data Cloud and the Salesforce Einstein 1 Platform?<\/strong><\/h4>\n\n\n\n<p>The key to our ability to rapidly innovate is the metadata-driven Salesforce platform. When the first release of <a href=\"https:\/\/www.salesforce.com\/uk\/products\/sales-cloud\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Cloud<\/a> came to market nearly 25 years ago, the big idea was to expose Salesforce metadata \u2014 the schema that describes data models, record types, business rules and processes, page layouts, user permissions, and more. It abstracted away the complexity of application code, and today, enables us to upgrade customers with new capabilities automatically, three times a year, without breaking any of their integrations, customizations, or security settings.<\/p>\n\n\n\n<p>Data Cloud is deeply integrated into the <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2023\/09\/12\/salesforce-platform-news-dreamforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Einstein 1 Platform<\/a>, and now serves as a foundation for the platform and all Salesforce apps. In fact, all the data in Data Cloud manifests through the metadata in the platform, making it seamless to use that data across Sales Cloud, <a href=\"https:\/\/www.salesforce.com\/uk\/products\/service\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a>, and our industry clouds. At <a href=\"https:\/\/www.salesforce.com\/uk\/news\/collections\/dreamforce-2023\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Dreamforce 2023<\/a>, we announced that <a href=\"https:\/\/www.salesforce.com\/uk\/products\/marketing-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a> and <a href=\"https:\/\/www.salesforce.com\/uk\/products\/commerce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Cloud<\/a>, consumer-scale technology stacks that joined Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/uk\/products\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Customer 360 portfolio<\/a> via acquisitions, are now native on the Einstein 1 Platform.<\/p>\n\n\n\n<p>In addition, platform capabilities \u2014 including <a href=\"https:\/\/www.salesforce.com\/uk\/products\/einstein\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein<\/a>, Flow, Lightning, and Apex \u2014 have native access to Data Cloud, so customers can easily supercharge their business applications with powerful AI, as well as automation and analytics, using low-code or no-code tools. <a href=\"https:\/\/www.tableau.com\/en-gb\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau<\/a> also natively connects to Data Cloud, instantly analyzing data with the click of a button and taking action with AI-powered insights in the flow of work.<\/p>\n\n\n\n<p>Data Cloud provides the data and grounding for\u00a0<a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2023\/09\/12\/ai-einstein-news-dreamforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Copilot<\/a>, our new generative AI conversational assistant, as well as <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2023\/09\/12\/ai-einstein-news-dreamforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Copilot Builder<\/a>, a new way to build and tailor AI assistants, to deliver a new generation of AI-powered apps. With Data Cloud, we can create a data graph that provides a real-time, consolidated view of a customer or any entity. And with just one click, customers can send all the relevant data to the prompt that then feeds the LLM. You don\u2019t need to send SQL queries or create data joins manually.\u00a0<\/p>\n\n\n\n<p>We\u2019re going to move from building apps to building prompts and copilots that reason over the data and take actions on your behalf. And, you won&#8217;t have to learn a new tool set \u2014 you&#8217;ll be able to use all the Salesforce tools that you&#8217;ve already learned.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We\u2019re going to move from building apps to building prompts and copilots that reason over the data and take actions on your behalf.<\/p>\n<cite>Steve fisher, EVP and GM of Next Gen CRM and Unified Data Services<\/cite><\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q. What\u2019s an example of how Data Cloud powers generative AI applications?&nbsp;&nbsp;&nbsp;<\/strong><\/h4>\n\n\n\n<p>Let&#8217;s say you&#8217;re in Marketing Cloud. With Data Cloud and Einstein AI, you can generate marketing campaign segments, create website landing pages based on consumer browsing and buying preferences, and personalize emails for specific marketing campaigns. When you create a segment, for example, the Einstein Copilot conversational assistant is there and you just tell it what you want.&nbsp;&nbsp;<\/p>\n\n\n\n<p>What you&#8217;re doing is creating a prompt. And the output of the AI model is only as good as the quality of the prompt. You could prompt the AI to generate an email inviting a prospect to an event. It will do that, but it&#8217;s going to be a pretty generic email without grounding in contextual data, such as their name, company, and title; all the products the prospect has purchased or is interested in; how long they\u2019ve been a customer; what emails they\u2019ve opened; and whether they have any open service cases. A salesperson could look up all that information, and type in paragraph after paragraph and feed it to an LLM. But what a nightmare \u2014 it could take hours.&nbsp;<\/p>\n\n\n\n<p>This is where Data Cloud comes in. From the prompt to the output, it\u2019s all fully integrated. Data Cloud automatically sends all that relevant data to the AI model, giving it the context to reason over the prompt and generate quality output. So, without any heavy lifting, you&#8217;re going to get a 100 times better email than any sales rep is ever going to generate by typing something into ChatGPT.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--evergreen\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tDiscover the next generation of Einstein\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/uk\/products\/einstein\/overview\/\" target=\"_blank\">\n\t\t\t\t<span>Bring conversational AI to any workflow, user, department, and industry. Learn more.<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-evergreen\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png\"\n\t\talt=\"Illustration of evergreen\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q. How does Data Cloud deal with security and privacy regarding moving business data into Einstein Copilot apps and workflows?<\/strong><\/h4>\n\n\n\n<p>Data Cloud is very good about providing data access only to entities that should have access to that data. All of the privacy, security, and other data controls are part of how Data Cloud manages the data. This is particularly important with large language models that power generative AI.<\/p>\n\n\n\n<p>LLMs are very good at language, but they\u2019re not really that good at data. And what I mean by that is they&#8217;re fine for public data, such as what\u2019s in Wikipedia, which doesn&#8217;t change very often. But if you have proprietary data or data that&#8217;s changing often, that\u2019s not ideal for an LLM. For LLMs to learn about new data, you have to train the model, which is expensive and isn\u2019t typically done in real time.&nbsp;<\/p>\n\n\n\n<p>You also have to consider security or privacy requirements \u2014 meaning not everybody within the company or within the world should see this data, so you should not put it into the LLM because chances are it&#8217;s going to be exposed. Once you put it in an LLM, you really can&#8217;t delete it. There&#8217;s no row that you can delete from a relational database table, so you have to be super careful. I think this is what worries customers most \u2014 they don\u2019t want their proprietary data training those public models.<\/p>\n\n\n\n<p>We have a very robust, rich sharing and security model, and we preserve that when you&#8217;re engaging with AI models. The <a href=\"https:\/\/www.salesforce.com\/news\/stories\/video\/explaining-the-einstein-gpt-trust-layer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Trust Layer<\/a> is natively built into the Einstein 1 Platform. When you enter a prompt in Einstein Copilot or use a pre-built prompt template, the relevant data is securely retrieved from Data Cloud. Before we send it to the LLM, we mask any information that\u2019s proprietary, sensitive, or confidential and then send it to the AI model through our Secure Gateway. And, thanks to a zero-retention policy enforced across all of those models, the data is never stored outside of Salesforce and will never be used to train the models.\u00a0<\/p>\n\n\n\n<p>Once the output is generated, the Einstein Trust Layer also goes through a series of checks against bias and toxicity. Then we track and maintain an audit trail of this entire interaction, so you know what\u2019s been used to generate that content.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73522\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-anthropic-trusted-context-ai-actions-on-claude\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/01\/Salesforce-and-Anthropic-Bring-New-Experiences-to-Claude-Slack-and-Agentforce-360.png?w=1024\" class=\"content-card__image\" alt=\"Laptop Showing Trusted Business Context and AI Actions on Claude\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/01\/Salesforce-and-Anthropic-Bring-New-Experiences-to-Claude-Slack-and-Agentforce-360.png 2400w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/01\/Salesforce-and-Anthropic-Bring-New-Experiences-to-Claude-Slack-and-Agentforce-360.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/01\/Salesforce-and-Anthropic-Bring-New-Experiences-to-Claude-Slack-and-Agentforce-360.png?w=768&amp;h=432 768w, 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https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/01\/Salesforce-and-Anthropic-Bring-New-Experiences-to-Claude-Slack-and-Agentforce-360.png?w=1218&amp;h=685 1218w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-anthropic-trusted-context-ai-actions-on-claude\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce and Anthropic Bring Trusted Business Context and AI Actions to Claude Through Slack and Agentforce 360\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73371\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/informatica-empowers-ai-agent-reasoning\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Salesforce-Informatica-WTNY-News.png?w=1024\" class=\"content-card__image\" alt=\"Salesforce and Informatica Empowers AI Agent Reasoning\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Salesforce-Informatica-WTNY-News.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Salesforce-Informatica-WTNY-News.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Salesforce-Informatica-WTNY-News.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Salesforce-Informatica-WTNY-News.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Salesforce-Informatica-WTNY-News.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Salesforce-Informatica-WTNY-News.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Salesforce-Informatica-WTNY-News.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Salesforce-Informatica-WTNY-News.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Salesforce-Informatica-WTNY-News.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Salesforce-Informatica-WTNY-News.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/informatica-empowers-ai-agent-reasoning\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tGiving AI a Memory: Salesforce and Informatica Empower Your AI Agents to Reason Accurately and Take Action You Trust\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/68956\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73710\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentic-enterprise-operating-system\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=1024\" class=\"content-card__image\" alt=\"uki agentic enterprise\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentic-enterprise-operating-system\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tWhy the agentic enterprise needs an operating system, not just a model\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73706\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/meet-the-new-slack\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=1024\" class=\"content-card__image\" alt=\"View of Slackbot answering a request in Slack.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/meet-the-new-slack\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tMeet the new Slack\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/68956\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q. What\u2019s next for Data Cloud?&nbsp;&nbsp;<\/strong><\/h4>\n\n\n\n<p>At Dreamforce, we announced expanded support for unstructured data, like large text data in PDFs, call transcripts, or Slack conversations. Data Cloud will also make it easier to index these data types from across internal and external knowledge stores to simplify semantic search and retrieval without added custom work.&nbsp;<\/p>\n\n\n\n<p>We\u2019re really excited to get Data Cloud into the hands of every customer \u2014 it\u2019s the foundation for enterprise applications going forward. As part of that goal, every Sales Cloud and Service Cloud customer with Unlimited Edition or Enterprise Edition can get a free Data Cloud Starter, which gives them the ability to unify 10,000 customer profiles and gain insights with two Tableau Creator licenses.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-more-information\"><strong>More information:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn about <a href=\"https:\/\/www.salesforce.com\/uk\/products\/genie\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a><\/li>\n\n\n\n<li>Read how Salesforce uses Data Cloud <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/how-salesforce-uses-data-cloud\/#:~:text=This%20is%20an%20exciting%20prospect,unified%20profile%20of%20its%20customers.\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">in this interview<\/a> with Janani Narayanan<\/li>\n\n\n\n<li>Get all the news from <a href=\"https:\/\/www.salesforce.com\/uk\/news\/collections\/dreamforce-2023\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Dreamforce 2023<\/a>, including Salesforce\u2019s data sharing partnerships\u00a0<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Steve Fisher has a long history with computer science, Salesforce, and Marc Benioff.&nbsp; As a high school student in Silicon Valley in the late 1970s, Fisher teamed up with Benioff to develop software games for Apple and Atari computers. The two parted ways when Fisher went to Stanford to study computer science and Benioff went [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":68955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[4035],"sf_theme":[3985],"sf_topic":[3978],"sf_product":[4290],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4301],"sf_collection":[5029],"sf_visibility":[],"coauthors":[],"class_list":["post-68956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-feature-stories","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_product-data-cloud","sf_location-global","sf_collection-dreamforce-2023"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Salesforce&#039;s Data Cloud Drives the Next Generation of AI-Powered Enterprise Apps - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/data-cloud-ai-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Salesforce&#039;s Data Cloud Drives the Next Generation of AI-Powered Enterprise Apps\" \/>\n<meta property=\"og:description\" content=\"Steve Fisher has a long history with computer science, Salesforce, and Marc Benioff.&nbsp; As a high school student in Silicon Valley in the late 1970s, Fisher teamed up with Benioff to develop software games for Apple and Atari computers. 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