{"id":69033,"date":"2023-11-02T05:00:00","date_gmt":"2023-11-02T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=69033"},"modified":"2023-11-02T16:50:33","modified_gmt":"2023-11-02T16:50:33","slug":"data-analytics-trends","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/data-analytics-trends\/","title":{"rendered":"72% UK Analytics and IT Leaders Struggle to Drive Business Priorities with Data &#8211; Salesforce Research"},"content":{"rendered":"\n<p><em><strong>Quick take<\/strong>: Salesforce\u2019s State of Data and Analytics report, based on a survey of more than 600 UK technical and business leaders, reveals how companies are tackling data management and decision-making in the age of AI.&nbsp;<\/em><\/p>\n\n\n\n<p><strong><em>Editor\u2019s note: <\/em><\/strong><em>Visualisations included throughout this article set global responses as default. UK responses are available via filter.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Data security and reliability have long been critical to the success of business initiatives. But <a href=\"https:\/\/www.salesforce.com\/blog\/keep-up-ai-innovation\/\">rapid advancements in artificial intelligence (AI)<\/a> have made these elements all the more important.<\/p>\n\n\n\n<p>Nearly nine in ten (89%) UK analytics and IT leaders agree: advances in AI make data management a higher priority, according to a new survey of over 600 analytics, IT, and business decision leaders.<\/p>\n\n\n\n<p>These findings, part of Salesforce\u2019s global <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-data-analytics\/\">State of Data and Analytics<\/a> survey of more than 10,000 respondents across 18 countries, finds a lack of confidence in data accuracy among respondents.<\/p>\n\n\n\n<p>To navigate these challenges, leaders are focusing on improving data governance and creating a data culture to meet the moment.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tRead the full State of Data and Analytics report\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-data-analytics\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>Download it here<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-advances-in-ai-make-trusted-data-and-data-management-more-important-than-ever\"><strong>Advances in AI make trusted data \u2014 and data management \u2014 more important than ever<\/strong><\/h2>\n\n\n\n<p>Over three-quarters of UK business leaders surveyed (77%) are worried that their company is missing out on the transformational benefits of generative AI, to improve productivity, efficiency, and grow revenue.<\/p>\n\n\n\n<p>Teams closest to the data, namely, data and analytics teams, have the most confidence in their data\u2019s accuracy.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Less than half (47%) of UK analytics and IT leaders report being completely confident in their data<\/p>\n<\/blockquote>\n\n\n\n<p>Levels among lines-of-business departments, like marketing, sales, and service, are lower, with only 40% of UK business leaders completely trusting their data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-security-threats-and-lack-of-data-harmonisation-hinder-data-reliability\"><strong>Security threats and lack of data harmonisation hinder data reliability<\/strong><\/h2>\n\n\n\n<p>UK business and technical leaders agree on the biggest challenge when it comes to their data\u2019s usefulness: security threats.&nbsp;<\/p>\n\n\n\n<p>Rising cyber concerns are compounded by another major issue: organisational data is increasing in both volume and complexity.<\/p>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/DepartmentsCompletelyConfidentinDataAccuracy\/Embed1?:language=en-US&#038;:display_count=n&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<p>While more data can improve personalisation, analytics and IT leaders are overwhelmed. Seventy-two percent say their organisations struggle to drive business priorities with data. Often due to challenges around standardising, or harmonising, high volumes of disparate data.&nbsp;<\/p>\n\n\n\n<p>Fortunately, analytics and IT leaders are tackling these business concerns head on with \u201cimproving data quality\u201d listed as their top priority. By focusing on their data foundations, technical leaders are also getting a jumpstart on building out their AI capabilities.<\/p>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/TopChallenges\/Embed2?:language=en-US&#038;:display_count=n&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-data-governance-and-culture-lays-foundation-for-data-driven-decisions\"><strong><strong>Data governance and culture lays foundation for data-driven decisions<\/strong><\/strong><\/h2>\n\n\n\n<p>A key part of building a foundation for AI success is data governance \u2014&nbsp; the set of rules or policies by which information is collected, managed, stored, measured, and communicated within an organisation. The vast majority of analytics and IT leaders surveyed use data governance to ensure and certify baseline data quality (88%).<\/p>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/AverageExpectedVolumeIncreaseAcrosstheFollowingDataTypes\/Embed4?:language=en-US&#038;:display_count=n&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<p>Of course, improving trust in data is more than a technical fix; fostering a strong data culture \u2014 creating a mindset and practice around the value of being a data-driven company \u2014 is critical to driving confidence and adoption.&nbsp;<\/p>\n\n\n\n<p>Over three-quarters of UK analytics and IT leaders are investing in more data analysis tools (81%) and training (75%) for greater productivity, innovation, and better customer service<\/p>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/TopDataGovernanceFunctionsPerAnalyticsandITLeaders\/Embed3?:language%3Den-US%26:display_count%3Dn%26:origin%3Dviz_share_link&#038;sa=D&#038;source=docs&#038;ust=1698931653830913&#038;usg=AOvVaw15Q1cuUs0JNJHSEOMndShg\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<p>\u201cThe AI revolution is actually a data revolution, and a company\u2019s AI strategy is only as strong as its data strategy, with trust at its core,\u201d said Salesforce\u2019s Chief Data Officer Wendy Batchelder. \u201cManaging data is the most important action a business can take to successfully implement <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/what-is-generative-ai\/\">generative AI<\/a>. To effectively manage data, leaders must use data governance strategically and invest in a strong culture now more than ever.\u201d\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-more-information\">More information<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read the full <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-data-analytics\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">State of Data and Analytics report<\/a><\/li>\n\n\n\n<li>Check out the blog <a href=\"https:\/\/www.salesforce.com\/blog\/personalized-ai-data-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Strategy in an AI-First World: Here\u2019s Where to Start<\/a><\/li>\n\n\n\n<li>Discover how <a href=\"https:\/\/www.tableau.com\/en-gb\/products\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau AI<\/a> drives smarter decisions<\/li>\n\n\n\n<li>Get started with <a href=\"https:\/\/www.salesforce.com\/uk\/products\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a> today<\/li>\n\n\n\n<li>See how <a href=\"https:\/\/www.salesforce.com\/uk\/products\/secure-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Trust Layer<\/a> can drive productivity with generative AI<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-methodology\">Methodology<\/h4>\n\n\n\n<p>Data in this report is from two double-anonymous surveys conducted from June 16 through July 31, 2023. The first survey generated 300 responses from UK analytics and IT decision and the second survey generated an additional 300 responses from UK line-of-business leaders. The global survey entailed 5,540 responses from analytics and IT decision makers and 5,540 responses from line-of-business leaders respectively, from 18 different countries across North America, Latin America, Asia-Pacific, and Europe. More details can be found in the report. Cultural bias impacts country-level survey results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick take: Salesforce\u2019s State of Data and Analytics report, based on a survey of more than 600 UK technical and business leaders, reveals how companies are tackling data management and decision-making in the age of AI.&nbsp; Editor\u2019s note: Visualisations included throughout this article set global responses as default. UK responses are available via filter. Data [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":69032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[3994],"sf_theme":[3985],"sf_topic":[3978,4331],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4301],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-69033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-snapshots","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-data","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>72% UK Analytics and IT Leaders Struggle to Drive Business Priorities with Data - Salesforce Research - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/data-analytics-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"72% UK Analytics and IT Leaders Struggle to Drive Business Priorities with Data - Salesforce Research\" \/>\n<meta property=\"og:description\" content=\"Quick take: Salesforce\u2019s State of Data and Analytics report, based on a survey of more than 600 UK technical and business leaders, reveals how companies are tackling data management and decision-making in the age of AI.&nbsp; Editor\u2019s note: Visualisations included throughout this article set global responses as default. 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